An Experimental Study About Evaluating the Effects of Government’s Obesity Corruption Policies by Neuro-Imaging Method

Yıl 2017, Sayı: 629, 51 - 62, 01.07.2017

Sabiha Kılıç , Deniz Aytaç , K. Müge Çakaröz

Öz

In the study, two basic policies, which are implemented by the government against obesity, are evaluated. These are taxing the products, which causes obesity and reducing the marketing of these products. These obesity corruption policies were investigated based on experimental data obtained by EEG neuro-imaging technique. There are 20 volunteers in the experimental study. 10 of the participants are normal weight (five women and five men) and 10 of the participants are overweight (five women and five men). The participants watched a 53 second video which includes images related to obesity corruption policies. 7169 line numeric data were obtained from each participants. Data were analyzed with SPSS 19.0 statistical software. Two sample T Test was used as analysis method. By the help of obtained results, policy recommendations have been developed in the study.

Anahtar Kelimeler

Obesity, EEG, Neuro-Imaging, Public Policy, De-Marketing

Devletin Obeziteyle Mücadele Politikalarının Etki Düzeylerinin Nörogörüntüleme Yöntemiyle Değerlendirilmesine Yönelik Deneysel Bir Çalışma

Öz

Çalışmada devletin obeziteyle mücadele kapsamında uyguladığı iki temel politika değerlendirilmiştir. Bunlar; obeziteye neden olan ürünlerin vergilendirilmesi ve söz konusu ürünlerin reklam ve promosyon yasaklarıyla pazarlanmasının azaltılması şeklindedir. Çalışmada obeziteyle mücadele politikaları EEG nörogörüntüleme tekniğiyle elde edilen deneysel verilere göre incelenmiştir. Deneysel çalışmada 20 gönüllü katılımcı yer almaktadır. Katılımcıların 10 tanesi normal kilolu beş Kadın ve beş Erkek, 10 tanesi kilolu beş Kadın ve beş Erkek’ten oluşmaktadır. Katılımcılara 53sn’lik obeziteyle mücadele politikalarına ilişkin görsellerin yer aldığı video izlettirilmiştir. Her bir katılımcıdan 7.169 satırlık sayısal veri elde edilmiştir. Verilerin ortalamaları alınarak SPSS 19.0 istatistik programında analiz edilmiştir. Analiz yöntemi olarak bağımsız iki örneklem T Testi kullanılmıştır. Elde edilen bulgular kapsamında politika önerileri geliştirilmiştir.

Anahtar Kelimeler

Obezite, EEG, Nörogörüntüleme, Kamu Politikaları, Pazarlamama.

Kaynakça

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