Konaklama Tesisleri Yöneticilerinin Mobil Uygulamalara İlişkin Görüşleri: Muğla Örneği

Yıl 2023, Cilt: 7 Sayı: 1, 129 - 148, 21.03.2023

Hivda İlan , Uğur Çalışkan , Nur Çelik İlal

https://doi.org/10.32572/guntad.1166406

Öz

Eğitim, eğlence, sağlık gibi birçok alanda kullanılan mobil uygulamalar, konaklama sektöründe de hızla gelişmeye ve kullanılmaya başlamıştır. Mobil uygulamalar ile ilgili bu hızlı gelişim sonucunda konaklama sektöründe mobil uygulamaların kullanımına yönelik çalışma sayısı da artmaktadır. Ancak, çalışmaların çoğunluğu turistlerin mobil uygulamalara yönelik görüş ve beklentilerini incelemekte olup yöneticilerin bakış açısını inceleyen çalışmalar çok kısıtlıdır. Bu bağlamda, 17 otel yöneticisinden görüşme tekniğiyle derlenen verilerden yararlanarak otel yöneticilerinin mobil uygulamaların kullanımı, içermesi gereken hizmetler ve yönetimsel avantaj ve dezavantajları hakkındaki görüşlerini inceleyen bu çalışma, alanyazına ve mobil uygulama tasarımcılarına katkı sağlama potansiyeline sahiptir. Çalışma sonuçları, yöneticilerin mobil uygulamaların konaklama sektörü için yararlı ve yakın gelecekte zorunlu olacağı fikrinde olduklarını ve mobil uygulamalardan temel beklentilerinin müşteri memnuniyetini arttırmak olduğunu işaret etmektedir. Sonuçlar yöneticilerin, turistlerin uygulama kullanım oranlarının düşük olduğunu ve kullanım oranını arttırmak için mobil uygulamaların daha çekici ve kullanıcı dostu şekilde tasarlanması gerektiğini düşündüklerini de ortaya koymaktadır.

Anahtar Kelimeler

Turizm, Teknoloji, Mobil Uygulama, Konaklama Tesisleri, Muğla

Destekleyen Kurum

TÜBİTAK

Proje Numarası

2209-B Sanayiye Yönelik Lisans Araştırma Projeleri Destekleme Programı kapsamında 1139B412100565 proje numarası ile desteklenmiştir.

Teşekkür

Veri toplanması ve bilgisayara aktarılması sürecinde yaptığı özverili katkıdan dolayı Bahadır ÖZDEN'e çok teşekkür ederiz.

Opinions of Managers of Accommodation Facilities on Mobile Applications: Case of Muğla

Öz

Mobile applications, which are used in many fields such as education, entertainment and health, have started to develop and be used rapidly also in the accommodation sector. As a result of rapid development of the mobile applications, the number of studies on the use of mobile applications in the accommodation sector is also increasing. However, the majority of the studies examine the tourists' perceptions of and expectations from mobile applications, and opinions of managers of accommodation facilities are mainly overlooked. Therefore, using the data compiled by the interview technique from 17 hotel managers, this study examines the opinions of hotel managers on the use of mobile applications, the services to be included in mobile applications, and the administrative advantages and disadvantages of mobile applications, and has a potential to contribute to the literature and mobile application designers. The results of the study have revealed that the managers think that mobile applications are beneficial for the accommodation sector, and will be mandatory in the near future, and their main expectation from mobile applications is to increase customer satisfaction. They also think that the application usage rate of tourists is low and mobile applications should be designed in an attractive and user-friendly to increase the usage rate.

Anahtar Kelimeler

Tourism, Technology, Mobile Application, Accommodation Facilities, Muğla

Proje Numarası

2209-B Sanayiye Yönelik Lisans Araştırma Projeleri Destekleme Programı kapsamında 1139B412100565 proje numarası ile desteklenmiştir.

Kaynakça

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