A Conceptual Model Proposal for Co-Creation of Social Value: Insights from Social Entrepreneurs

Yıl 2020, Cilt: 7 Sayı: 1, 1 - 20, 04.04.2020

Duygu Acar Erdur , Mine Afacan Fındıklı

https://doi.org/10.17336/igusbd.537350

Öz

This study suggests a conceptual model of collaboration the between business organizations and social entrepreneurs for the co-creation of social value. The study is based on a qualitative research. The data is obtained by semi-structured interviews with nine social entrepreneurs in Turkey. Deriving from the data, nine propositions are generated that identifies how these two distinct actors can collaborate. Findings reveal that social entrepreneurs can provide social mission, awareness of specific needs, a focus on various problems and innovative problem solving ability in this collaboration. On the other hand, organizations can ensure financial resource, business insight and recognition to the social entrepreneurs. Additionally, our findings show that the network platforms have facilitator role in this collaboration. The findings of the study reveal that the engagement of organizations and social entrepreneurs may eliminate each other’s disadvantages and may provide long term social value.

Anahtar Kelimeler

Social Entrepreneurship, Organizations, Collaboration, Social Value, Societal Problems

Sosyal Değerin Yaratılmasında İşletmeler ve Sosyal Girişimler Arasında Kavramsal Bir İşbirliği Modeli

Öz

Bu çalışma, sosyal değer yaratmak için işletmeler ile sosyal girişimciler arasında işbirliğine yönelik kavramsal bir model önermektedir. Nitel araştırmaya dayanan bu çalışmada veriler, Türkiye'deki dokuz sosyal girişimciyle gerçekleştirilen görüşmeler üzerinden elde edilmiştir. Verilerden yola çıkarak, bu iki aktörün nasıl işbirliği yapabileceğini belirleyen dokuz önerme geliştirilmiştir. Bulgular, sosyal girişimcilerin sosyal misyon, spesifik ihtiyaçların farkındalığı, çeşitli sorunlara odaklanabilme ve yenilikçi problem çözme becerileriyle bu işbirliğine katkı sağlayabileceğini ortaya koymaktadır. Diğer taraftan, bulgular işletmelerin de bu işbirliğini sosyal girişimcilere; finansal kaynak, yönetim iç görüsü ve tanınırlık sağlayarak destekleyebileceklerini göstermektedir. Ayrıca, network platformlarının da bu işbirliğinde kolaylaştırıcı rolü olduğu görülmektedir. Çalışmanın bulguları, işletmeler ve sosyal girişimcilerin işbirliğinin birbirlerinin dezavantajlarını ortadan kaldırabileceğini ve uzun vadeli sosyal değer yaratabileceğini ortaya koymaktadır.

Anahtar Kelimeler

Sosyal girişimcilik, İşletmeler, İşbirliği, Sosyal Değer, Toplumsal Sorunlar

Kaynakça

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