A NEW GENERATION ECONOMIC SYSTEM POTENTIAL IN TURKEY: AN INVESTIGATION OF BUSINESS MODEL EXAMPLES WITHIN THE SHARING ECONOMY

Yıl 2017, Cilt: 2 Sayı: 4, 75 - 90, 17.12.2017

Hakan Kiracı , Aydın Kayabaşı

Öz

Ownership-based consumption behaviors that they have
been preferred for centuries in commercial marketplaces by consumers who want
to consume any product or service, gradually give way to the different
consumption patterns that which are exhibited in the sharing systems with the
influence of the collaborative consumption movement. Looking at some supporting
observations that show the future of the sharing economy is very hopeful, it
has been seen that many negativities caused by the traditional economic system
which operating on the basis of ownership for centuries; searching for
alternatives to this economic system; diversity in Internet technologies and
social networking websites; photos, music, videos and status sharings on social
networking sites in Turkey where young (Y) population has a very high
potential. This study examines one of basic elements of sharing economy called
sharing platform. From this point, it is presented that examples of (106)
sharing systems  and existing business
models in sharing systems (on the basis of five classification) and examined
the potential of those systems to successfully operate in our country. In
addition to those examples of sharing systems that successfully operate
specific business models, unsuccessful samples are also examined. As a result
of the reviews of systems and business models in terms of potential in Turkey,
some proposals for businesses, public institutes and individual consumers which
are stakeholders of the sharing economy are presented.

Anahtar Kelimeler

Sharing Economy, Sharing System, Collaborative Consumption, Business Model, Turkey

YENİ NESİL BİR EKONOMİK SİSTEMİN ÜLKEMİZDEKİ POTANSİYELİ: PAYLAŞIM EKONOMİSİNDEKİ İŞ MODELİ ÖRNEKLERİNİN İRDELENMESİ

Öz

Yüzyıllardır
süren sahiplik temelinde işleyen geleneksel ekonomik sistemin neden olduğu pek
çok olumsuzluk, bu ekonomik sisteme alternatif arayışlarının olması, gelişen
internet teknolojileri, erişimlerine yoğun talep alan sosyal paylaşım
sitelerinde yaşanan çeşitlilik ve genç nüfus potansiyeli oldukça yüksek olan
ülkemizde sosyal paylaşım sitelerinde fotoğraf, müzik, video ve durum vb.
paylaşımlarıyla büyüyen bir (Y) neslin taşıdığı potansiyel, paylaşım
ekonomisinin geleceğinin oldukça parlak olduğunu gözler önüne seren
destekleyici gözlemler olarak karşımıza çıkmaktadır. Paylaşım ekonomisinin
önemli paydaşlarından biri olan paylaşım sistemleri üzerine yapılan bu
çalışmada, 106 paylaşım sistemlerinde var olan iş modelleri beş ayrı
sınıflandırma temelinde incelenmekte ve bu sistemlerin ülkemizde başarıyla
yürütülebilme potansiyelleri irdelenmektedir. Ayrıca, belirli iş modellerini
başarıyla sürdüren paylaşım sistemi örneklerinin yanı sıra; başarısızlık
formülü arayışı yolunda, yeterince müşteri talebi yakalayamamış (başarısız)
örneklerin de ayrıca incelemesi yapılmaktadır. Yapılan incelemeler sonucunda;
paylaşım ekonomisinin paydaşları olan işletmeler, kamu kuruluşları ve bireyler
için öneriler sunulmaktadır.

Anahtar Kelimeler

Paylaşım Ekonomisi, Paylaşım Sistemi, Ortaklaşa Tüketim, İş Modeli, Türkiye

Kaynakça

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