Augmented Reality Applications in Tourism

Yıl 2019, Cilt: 3 Sayı: 2, 107 - 122, 30.12.2019

Emrah Özkul Sarp Tahsin Kumlu

https://doi.org/10.30625/ijctr.625192

Cited By: 13

Öz

This study aims to examine the use of the
application in tourism field on the question of what augmented reality
applications mean, which is one of the endpoints of technology for tourism.
With the study of in-depth literature, firstly augmented reality has been
determined, and the changes and developments it has undergone throughout the
history has been examined. Then, its areas of use and the types have been
examined.

Today, it is thought that the augmented
reality, being the newest dimension of technology and seems it is almost
impossible not to use in the area of tourism will provide a huge amount of
marketing convenience and competitive advantages. In this article, twelve case
studies on the application used in many fields of tourism such as
transportation, accommodation, food & beverage and museums, have been
analyzed. As a result of these
analyses, it is seen that augmented reality applications, which are used in
this field increasingly, provide a great marketing convenience to businesses
and destinations. Augmented reality applications, playing a major role in the
travels of tourists, make consumers feel safer while making the travels easier.
it is thought that all businesses that want to capture market progress in the
coming years and aim to provide competitive advantage by making a difference in
influencing tourists will intensively use augmented reality applications.

Anahtar Kelimeler

Augmented Reality, Tourism, Augmented Reality Benefit

Kaynakça

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