YENİLİKÇİ TEKNOLOJİ OLARAK HİZMET İÇİN YAZILIM (SaaS): SaaS KULLANMAYANLARIN ZORLUKLARINI VE ENGELLERİNİ ARAŞTIRMAK

Yıl 2023, Cilt: 19 Sayı: 3, 501 - 515, 29.09.2023

Can Saygıner

https://doi.org/10.17130/ijmeb.1249540

Öz

Hizmet için yazılım (SaaS), işletme uygulamalarında maliyet azaltma ve üretkenlik gibi benzeri görülmemiş büyük faydalar sağlamaktadır. Bu çalışma, SaaS kullanmayı düşünmeyen, SaaS kullanımını değerlendirme aşamasında olan, değerlendiren ama benimsemeyen ve değerlendirip SaaS kullanımını planlayan işletmelerin davranışsal niyetlerini anlamayı amaçlamaktadır. Veriler, SaaS’ı kullanmayan 76 işletmeden 18 soru sorularak toplandı ve Tek Yönlü Varyans Analizi (ANOVA) ile analiz edildi. Gruplar arasındaki farkları gözlemlemek için post hoc analizi olarak Fisher’in LSD testi kullanıldı. Bulgular, SaaS kullanmayı düşünmeyenler ile değerlendirip SaaS kullanımını planlayanların ve SaaS kullanımını değerlendirme aşamasında olanlar ile değerlendirip SaaS kullanımını planlayanların göreceli avantajlar ve güvenlik konusunda düşüncelerinin önemli ölçüde farklı olduğunu gösterdi. Diğer yandan, tüm SaaS kullanmayanların karar verici desteği ile farklı Pazar bölgelerinde konumlanan SaaS kullanmayanların tutumlarının benzer ölçüde aynı olduğu görülmektedir. Araştırma, işletmelerin devamlılığını sağlamak ve iş operasyonlarının karşılaştığı zorluklar ve engeller için uygun kişiselleştirilmiş yazılım ve uygulamalar üretmek konusunda SaaS sağlayıcılarının bilgilendirilmesine katkıda bulunacaktır.

Anahtar Kelimeler

SaaS’ın adaptasyonu, Tek yönlü varyans analizi (ANOVA), Post hoc analizi, Fisher’in LSD testi.

SOFTWARE AS A SERVICE (SAAS) ADOPTION AS A DISRUPTIVE TECHNOLOGY: UNDERSTANDING THE CHALLENGES AND THE OBSTACLES OF NON-SAAS ADOPTERS

Öz

Software for a service (SaaS) brings unprecedented benefits to business applications such as cost reduction and productivity. This study aims to understand the behavioral intentions of businesses that are not considering using SaaS, are in the process of evaluating the use of SaaS, are evaluating but not adopting, and planning to evaluate and use SaaS. Data were collected by asking 18 questions from 76 businesses not adopting SaaS and analyzed with One-Way Analysis of Variance (ANOVA). Fisher's LSD test was used as a post hoc analysis to observe the differences between the groups. The findings showed that those who do not plan to use SaaS and those who evaluate and plan to use SaaS, and those who are in the process of evaluating the use of SaaS and those who plan to use SaaS, differed significantly in their opinions about the perceived advantages and security concerns. On the other hand, it is seen that the decision makers’ support of all non-SaaS adopters and the attitudes of non-SaaS adopters located in different market regions were similar. The research will contribute to informing SaaS providers to ensure business continuity and to produce customized software and applications suitable for the challenges and barriers faced by business operations.

Anahtar Kelimeler

: SaaS adoption, One-way analysis of variance (ANOVA), Post hoc analysis, Fisher’s LSD test, SaaS’ın adaptasyonu, Tek yönlü varyans analizi (ANOVA), Post hoc analizi, Fisher’in LSD testi.

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