TÜRK ÇOKULUSLU ŞİRKETLERİN ULUSLARARASILAŞMA SÜREÇLERİ VE DYY KAYNAKLI TERS BİLGİ TRANSFERİ: BİR VAKA ANALİZİ
Yıl 2023,
Cilt: 19 Sayı: 3, 471 - 500, 29.09.2023
Tülay İlhan-nas
,
Şevval Tönel
Öz
Bu çalışmada, Türk kökenli çokuluslu şirketlerin uluslararasılaşma süreçleri ve ters bilgi transferi irdelenmeye çalışılmaktadır. İlgili yazında yeterli düzeyde çalışma olmadığı için keşifsel bilgi ortaya koymak güdüsüyle vaka analizi yöntemi kullanılmıştır. Bu amaçla, gelişmiş ve gelişmekte olan ev sahibi ülkelerde faaliyette bulunan bir Türk çokuluslu şirketinin üst düzey yöneticileri ile derinlemesine mülakatlar gerçekleştirilmiştir. Elde edilen bulgular çerçevesinde, yalnızca gelişmiş ev sahibi ülkelerden değil aynı zamanda diğer gelişmekte olan ev sahibi ülkelerden de ters bilgi transferinin gerçekleştiği görülmektedir. Ters bilgi transferinin, zaman ve maliyet açısından faydalar sağlayarak merkez firmada ve şubeler arasında süreçlerin iyileştirilmesine yardımcı olduğu ortaya çıkmaktadır. Ters bilgi transferinin yanı sıra hem merkezden şubelere yönelik hem de şubeler arasında etkin bilgi transferlerinin formal ve informal kanallarla yaygın kullanmaktadırlar. Ayrıca, bulgular genel olarak değerlendirildiğinde, Türk kökenli firmaların uluslararasılaşma süreçlerini açıklamada tek bir uluslararasılaşma teorisinin yetersiz kalacağı birden çok teorinin bir arada ele alınmasının daha doğru olacağı görülmektedir.
Kaynakça
- Ambos, T. C., Ambos, B. & Schlegelmilch, B. B. (2006). Learning from foreign subsidiaries: An empirical
investigation of headquarters’ benefits from reverse knowledge transfers. International Business
Review, 15 (3), 294-312.
- Argote, L., Ingramm, P., Levine, J. M. & Moreland, R. L. (2000). Knowledge transfer in organizations:
Learning from the experience of others. Organizational Behavior and Human Decision Processes,
82 (1), 1-8.
- Ayden, Y., Demirbağ, M. & Tatoğlu, E. (2018). Market entry strategies of Turkish MNEs. Turkish
multinationals. Springer International Publishing AG, 127–168.
- Blomkvist, K. (2012). Knowledge management in MNCs: The importance of subsidiary transfer
performance. Journal of Knowledge Management, 16(6), 904-918.
- Borini, F. M., de Miranda Oliveira Jr, M., Silveria, F. F. & de Oliveirq Concer, R. (2012). The reverse
transfer of innovation of foreign subsidiaries of Brazilian multinationals. European Management
Journal, 30 (3), 219-231.
- Can, E. & Utlu, N. (2018). Gelişmekte olan ülkelerin çokuluslu işletmelerinin uluslararasılaşma teorileri:
Bir literatür taraması. Yıldız Sosyal Bilimler Enstitüsü Dergisi, 2 (2), 50-69.
- Chattopadhyay, A., Batra, A. & Özsomer, A. (2013). Gelişmekte olan pazarların yeni çokulusluları. Rota
Yayın Yapım, İstanbul.
- Ciabuschi, F., Kong, L. & Su, C. (2017). Knowledge sourcing from advanced markets subsidiaries: Political
embeddedness and reverse knowledge transfer barriers in emerging-market multinationals.
Industrial and Corporate Change, 26 (2), 311-332.
- Creswell, J. W. (2007). Qualitative inquiry research design choosing among five approaches, Sage,
London.
- Davenport, T. H. & Prusak, L. (1998). Working knowledge: How organizations manage what they know.
Harvard Business School Press, United States of America.
- DeMarrais, K., B. (2004). Qualitative interview studies: Learning through experience. K.B. DeMarrais ve
S.D. Lapan (Ed.), Foundations for research, (51- 68), Mahvvah, NJ: Erlbaum.
- Demirbağ, M., Tatoğlu, E. & Glaister, K. W., (2010a). Institutional and transaction cost determinants of
Turkish MNEs’ location choice. International Marketing Review, 27 (3), 272-294.
- Deng, P. (2013). Chinese outward direct investment research: Theoretical integration and recommendations.
Management and Organization Review, 9 (3), 513-539.
- Di Minin, A. & Zhang, J. (2010). An exploratory study on international R&D strategies of Chinese
companies in Europe. Review of Policy Research, 27 (4), 433-455.
- Dobrai, K. (2012). Knowledge transfer in multinational companies – evidence from Hungary. Acta
Polytechnica Hungarica, 9(3), 149-161.
- Driffield, N., Love, J. H. & Yang, Y. (2016). Reverse international knowledge transfer in the MNE:
(Where) does affiliate performance boost parent performance? Research Policy, 45 (2), 491-506.
- Dunning, J. H. (1980). Toward an eclectic theory of international production: Some empirical tests.
Journal of International Business Studies, 11 (1), 9-31.
- Dunning, J. H. (2000). The eclectic paradigm as an envelope for economic and business theories of MNE
activity. International Business Review, 9 (2), 163-190.
- Dunning, J. H., Kim, C. & Park, D. (2007). Old wine in new bottles: A comparison of emerging market
TNCs today and developed country TNCs thirty years ago. 1-33, https://www.oxfordtmcd.org/
sites/default/files/SLPTMD-WP-011.pdf. (Erişim Tarihi 15.04.2021).
- Dunning, J. H. & Lundan, S. M. (2008a). Multinational enterprises and the global economy. Edward Elgar
Publishing, Birleşik Krallık.
- Eden, L. (2009). Letter from the editor-in-chief: Reverse knowledge transfers, culture clashes and going
international. Journal of International Business Studies, 40 (2), 177-180.
- Eisenhardt, K. M., Graebner, M. E. & Sonenshein, S. (2016). Grand challenges and inductive methods:
Rigor without rigor mortis. Academy of Management Journal, 59 (4), 1113-1123.
- Eisenhardt, K. M. & Graebner, Melissa E. (2007). Theory building from cases: Opportunities and
challenges. Academy of Management Journal, 50 (1), 25-32.
- Fang, S.-C., Yang, C. W. & Hsu, W. Y. (2013). Inter-organizational knowledge transfer: The perspective
of knowledge governance. Journal of Knowledge Management, 17 (6) 943-957.
- Flick, U. (2014). The SAGE handbook of qualitative data analysis. Sage, Los Angeles.
- Grosse, R. (1996). International technology transfer in services. Journal of International Business Studies,
27 (4), 781-800.
- Honigmann, J. J. (1982) Sampling in ethnographic fieldwork. R.G. Burgess (Ed.), Field Research: A
Sourcebook and Field Manual, (79-90), Ailen & Unwin, Londra.
- İhan-Nas, T., Okan, T., Düzgün, A. & Çam, H. (2020). Türkiye’den dışarıya yapılan DYY’lerin giriş
stratejilerinin belirleyicileri üzerine bir araştırma: Uluslararasılaşma kuramları bakış açısı.
Gümüşhane Üniversitesi Sosyal Bilimler Enstitüsü Elektronik Dergisi, 11 (3), 592-614
- İnce, M. & Oktay, E. (2006). Bilginin bir stratejik güç olarak önemi ve örgütlerde bilgi yönetimi. Selçuk
Üniversitesi Karaman İ.İ.B.F. Dergisi, 10 (9) , 15-29.
- İraz, R. & Yıldırım, E. (2004). İşletmelerde stratejik bilgi yönetiminin yenilikçi faaliyetlerin
sürdürülebilirliğine etkisi. SÜ İİBF Sosyal ve Ekonomik Araştırmalar Dergisi, 4 (8), 79-95.
- Jimenez, D. J., Martinez-Costa, M. & Sanz-Valle, R. (2014). Innovation, organizational learning
orientation and reverse knowledge transfer in multinationals companies. Electronic Journal of
Knowledge Management, 12 (1), 47-55.
- Jimenez, D., Martinez-Costa, M. & Sanz-Valle, R. (2020). Reverse knowledge transfer and innovation in
MNCs. European Journal of Innovation Management, 23(4), 629-648.
- Johanson, J. & Vahlne, J. E. (1977). The internationalization process of the firm-a model of knowledge
development and increasing foreign market commitments. Journal of International Business
Studies, 8 (1), 23-32.
- Johanson, J. & Wiederscheim-Paul, F. (1975). The internationalization of the firm four Swedish cases.
Journal of Management Studies, 12 (3), 305-323.
- Kedia, B., Gaffney, N. & Clampit, J. (2012). EMNEs and knowledge-seeking FDI. Management
International Review, 52 (2), 155-173.
- Kogut, C. S. & Mello, R. D. C. (2018). Reverse knowledge transfer on emerging market multinationals:
A case study of the largest private bank in Latin America. Latin American Business Review, 19
(1), 77-103.
- Kotabe, M., Jiang, C. X. & Murray, J. Y. (2011). Managerial ties, knowledge acquisition, realized
absorptive capacity and new product market performance of emerging multinational companies:
A case of China. Journal of World Business, 46 (2), 166-176.
- Liu, X. (2013). Bridging knowledge gaps: Returnees and reverse knowledge spillovers from Chinese
local firms to foreign firms. Management International Review, 54 (2), 253–276.
- Lord, M. D. & Ranft, A. L. (2000). Organizational learning about new international markets: Exploring
the internal transfer of local market knowledge. Journal of International Business Studies, 31,
573–589.
- Lu, J., Liu, X. & Wang, H. (2010). Motives for outward FDI of Chinese private firms firm resources,
industry dynamics and government policies. Management and Organization Review, 7(2), 223–
248.
- Luo, Y. & Tung, R. L. (2007). International expansion of emerging market enterprises: A springboard
perspective. Journal of International Business Studies, 38 (4), 481-498.
- Luo, Y. & Wang, S. L. (2012). Foreign direct investment strategies by developing country multinationals:
A diagnostic model for home country effects. Global Strategy Journal, 2 (3), 44-261.
- Makino, S., Lau, C. M. & Yeh, R. S. (2002). Asset-exploitation versus asset-seeking: Implications for
location choice of foreign direct investment from newly industrialized economies. Journal of
International Business Studies, 33 (3), 403-421.
- Mathews, J. A. (2003). Competitive dynamics and economic learning: an extended resource-based view.
Industrial and Corporate Change, 12 (1), 115-145.
- Mathews, J. A. (2006). Dragon multinationals: New players in 21st century globalization. Asia Pacific
Journal of Management, 23 (1), 5-27.
- McGuinness, M., Demirbağ, M. & Bandara, S. (2013). Towards a multi-perspective model of reverse
knowledge transfer in multinational enterprises: A case study of coats PLC. European Management
Journal, 31 (2), 179-195
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Publishers, San Francisco.
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Journal of Knowledge Management, 15 (3), 478-496.
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Research accomplishments, gaps and opportunities. Journal of World Business, 47 (3), 383-396.
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THE INTERNATIONALIZATION OF TURKISH MULTINATIONAL COMPANIES AND REVERSE KNOWLEDGE TRANSFER THROUGH FDI: A CASE STUDY
Yıl 2023,
Cilt: 19 Sayı: 3, 471 - 500, 29.09.2023
Tülay İlhan-nas
,
Şevval Tönel
Öz
In this study, we examine the internationalization processes and reverse knowledge transfer of Turkish multinational companies. Case study was used with the aim of revealing exploratory knowledge because there is no enough study in the related literature. In-depth interviews were conducted with senior executives of a Turkish multinational company. This company has subsidiaries operating in developed and developing host countries. When the findings are evaluated, it is seen that reverse knowledge transfer takes place not only from developed host countries but also from other developing host countries. It turns out that reverse knowledge transfer helps to improve processes in the head firm and between branches by providing benefits in terms of time and cost. In addition to reverse knowledge transfer, they widely use formal and informal channels of effective information transfer, both from the head office to the branches and between the branches. In addition, when the findings are evaluated in general, it is seen that a single internationalization theory will not be sufficient to explain the internationalization processes of Turkish multinational companies and it would be more accurate to consider multiple theories together.
Kaynakça
- Ambos, T. C., Ambos, B. & Schlegelmilch, B. B. (2006). Learning from foreign subsidiaries: An empirical
investigation of headquarters’ benefits from reverse knowledge transfers. International Business
Review, 15 (3), 294-312.
- Argote, L., Ingramm, P., Levine, J. M. & Moreland, R. L. (2000). Knowledge transfer in organizations:
Learning from the experience of others. Organizational Behavior and Human Decision Processes,
82 (1), 1-8.
- Ayden, Y., Demirbağ, M. & Tatoğlu, E. (2018). Market entry strategies of Turkish MNEs. Turkish
multinationals. Springer International Publishing AG, 127–168.
- Blomkvist, K. (2012). Knowledge management in MNCs: The importance of subsidiary transfer
performance. Journal of Knowledge Management, 16(6), 904-918.
- Borini, F. M., de Miranda Oliveira Jr, M., Silveria, F. F. & de Oliveirq Concer, R. (2012). The reverse
transfer of innovation of foreign subsidiaries of Brazilian multinationals. European Management
Journal, 30 (3), 219-231.
- Can, E. & Utlu, N. (2018). Gelişmekte olan ülkelerin çokuluslu işletmelerinin uluslararasılaşma teorileri:
Bir literatür taraması. Yıldız Sosyal Bilimler Enstitüsü Dergisi, 2 (2), 50-69.
- Chattopadhyay, A., Batra, A. & Özsomer, A. (2013). Gelişmekte olan pazarların yeni çokulusluları. Rota
Yayın Yapım, İstanbul.
- Ciabuschi, F., Kong, L. & Su, C. (2017). Knowledge sourcing from advanced markets subsidiaries: Political
embeddedness and reverse knowledge transfer barriers in emerging-market multinationals.
Industrial and Corporate Change, 26 (2), 311-332.
- Creswell, J. W. (2007). Qualitative inquiry research design choosing among five approaches, Sage,
London.
- Davenport, T. H. & Prusak, L. (1998). Working knowledge: How organizations manage what they know.
Harvard Business School Press, United States of America.
- DeMarrais, K., B. (2004). Qualitative interview studies: Learning through experience. K.B. DeMarrais ve
S.D. Lapan (Ed.), Foundations for research, (51- 68), Mahvvah, NJ: Erlbaum.
- Demirbağ, M., Tatoğlu, E. & Glaister, K. W., (2010a). Institutional and transaction cost determinants of
Turkish MNEs’ location choice. International Marketing Review, 27 (3), 272-294.
- Deng, P. (2013). Chinese outward direct investment research: Theoretical integration and recommendations.
Management and Organization Review, 9 (3), 513-539.
- Di Minin, A. & Zhang, J. (2010). An exploratory study on international R&D strategies of Chinese
companies in Europe. Review of Policy Research, 27 (4), 433-455.
- Dobrai, K. (2012). Knowledge transfer in multinational companies – evidence from Hungary. Acta
Polytechnica Hungarica, 9(3), 149-161.
- Driffield, N., Love, J. H. & Yang, Y. (2016). Reverse international knowledge transfer in the MNE:
(Where) does affiliate performance boost parent performance? Research Policy, 45 (2), 491-506.
- Dunning, J. H. (1980). Toward an eclectic theory of international production: Some empirical tests.
Journal of International Business Studies, 11 (1), 9-31.
- Dunning, J. H. (2000). The eclectic paradigm as an envelope for economic and business theories of MNE
activity. International Business Review, 9 (2), 163-190.
- Dunning, J. H., Kim, C. & Park, D. (2007). Old wine in new bottles: A comparison of emerging market
TNCs today and developed country TNCs thirty years ago. 1-33, https://www.oxfordtmcd.org/
sites/default/files/SLPTMD-WP-011.pdf. (Erişim Tarihi 15.04.2021).
- Dunning, J. H. & Lundan, S. M. (2008a). Multinational enterprises and the global economy. Edward Elgar
Publishing, Birleşik Krallık.
- Eden, L. (2009). Letter from the editor-in-chief: Reverse knowledge transfers, culture clashes and going
international. Journal of International Business Studies, 40 (2), 177-180.
- Eisenhardt, K. M., Graebner, M. E. & Sonenshein, S. (2016). Grand challenges and inductive methods:
Rigor without rigor mortis. Academy of Management Journal, 59 (4), 1113-1123.
- Eisenhardt, K. M. & Graebner, Melissa E. (2007). Theory building from cases: Opportunities and
challenges. Academy of Management Journal, 50 (1), 25-32.
- Fang, S.-C., Yang, C. W. & Hsu, W. Y. (2013). Inter-organizational knowledge transfer: The perspective
of knowledge governance. Journal of Knowledge Management, 17 (6) 943-957.
- Flick, U. (2014). The SAGE handbook of qualitative data analysis. Sage, Los Angeles.
- Grosse, R. (1996). International technology transfer in services. Journal of International Business Studies,
27 (4), 781-800.
- Honigmann, J. J. (1982) Sampling in ethnographic fieldwork. R.G. Burgess (Ed.), Field Research: A
Sourcebook and Field Manual, (79-90), Ailen & Unwin, Londra.
- İhan-Nas, T., Okan, T., Düzgün, A. & Çam, H. (2020). Türkiye’den dışarıya yapılan DYY’lerin giriş
stratejilerinin belirleyicileri üzerine bir araştırma: Uluslararasılaşma kuramları bakış açısı.
Gümüşhane Üniversitesi Sosyal Bilimler Enstitüsü Elektronik Dergisi, 11 (3), 592-614
- İnce, M. & Oktay, E. (2006). Bilginin bir stratejik güç olarak önemi ve örgütlerde bilgi yönetimi. Selçuk
Üniversitesi Karaman İ.İ.B.F. Dergisi, 10 (9) , 15-29.
- İraz, R. & Yıldırım, E. (2004). İşletmelerde stratejik bilgi yönetiminin yenilikçi faaliyetlerin
sürdürülebilirliğine etkisi. SÜ İİBF Sosyal ve Ekonomik Araştırmalar Dergisi, 4 (8), 79-95.
- Jimenez, D. J., Martinez-Costa, M. & Sanz-Valle, R. (2014). Innovation, organizational learning
orientation and reverse knowledge transfer in multinationals companies. Electronic Journal of
Knowledge Management, 12 (1), 47-55.
- Jimenez, D., Martinez-Costa, M. & Sanz-Valle, R. (2020). Reverse knowledge transfer and innovation in
MNCs. European Journal of Innovation Management, 23(4), 629-648.
- Johanson, J. & Vahlne, J. E. (1977). The internationalization process of the firm-a model of knowledge
development and increasing foreign market commitments. Journal of International Business
Studies, 8 (1), 23-32.
- Johanson, J. & Wiederscheim-Paul, F. (1975). The internationalization of the firm four Swedish cases.
Journal of Management Studies, 12 (3), 305-323.
- Kedia, B., Gaffney, N. & Clampit, J. (2012). EMNEs and knowledge-seeking FDI. Management
International Review, 52 (2), 155-173.
- Kogut, C. S. & Mello, R. D. C. (2018). Reverse knowledge transfer on emerging market multinationals:
A case study of the largest private bank in Latin America. Latin American Business Review, 19
(1), 77-103.
- Kotabe, M., Jiang, C. X. & Murray, J. Y. (2011). Managerial ties, knowledge acquisition, realized
absorptive capacity and new product market performance of emerging multinational companies:
A case of China. Journal of World Business, 46 (2), 166-176.
- Liu, X. (2013). Bridging knowledge gaps: Returnees and reverse knowledge spillovers from Chinese
local firms to foreign firms. Management International Review, 54 (2), 253–276.
- Lord, M. D. & Ranft, A. L. (2000). Organizational learning about new international markets: Exploring
the internal transfer of local market knowledge. Journal of International Business Studies, 31,
573–589.
- Lu, J., Liu, X. & Wang, H. (2010). Motives for outward FDI of Chinese private firms firm resources,
industry dynamics and government policies. Management and Organization Review, 7(2), 223–
248.
- Luo, Y. & Tung, R. L. (2007). International expansion of emerging market enterprises: A springboard
perspective. Journal of International Business Studies, 38 (4), 481-498.
- Luo, Y. & Wang, S. L. (2012). Foreign direct investment strategies by developing country multinationals:
A diagnostic model for home country effects. Global Strategy Journal, 2 (3), 44-261.
- Makino, S., Lau, C. M. & Yeh, R. S. (2002). Asset-exploitation versus asset-seeking: Implications for
location choice of foreign direct investment from newly industrialized economies. Journal of
International Business Studies, 33 (3), 403-421.
- Mathews, J. A. (2003). Competitive dynamics and economic learning: an extended resource-based view.
Industrial and Corporate Change, 12 (1), 115-145.
- Mathews, J. A. (2006). Dragon multinationals: New players in 21st century globalization. Asia Pacific
Journal of Management, 23 (1), 5-27.
- McGuinness, M., Demirbağ, M. & Bandara, S. (2013). Towards a multi-perspective model of reverse
knowledge transfer in multinational enterprises: A case study of coats PLC. European Management
Journal, 31 (2), 179-195
- Merriam, S. B. (1998). Qualitative research and case study applications in education. Jossey-Bass
Publishers, San Francisco.
- Miao, Y., Choe, S. & Song, J. (2011). Transferring subsidiary knowledge in the global learning context.
Journal of Knowledge Management, 15 (3), 478-496.
- Michailova, S. & Mustaffa, Z. (2012). Subsidiary knowledge flows in multinational corporations:
Research accomplishments, gaps and opportunities. Journal of World Business, 47 (3), 383-396.
- Mudambi, R., Piscitello, L. & Rabbiosi, L. (2014). Reverse knowledge transfer in MNEs: Subsidiary
innovativeness and entry modes. Long Range Planning, 47 (1-2), 49-63.
- Mudambi, R. & Navarra, P. (2004). Is knowledge power? Knowledge flows, subsidiary power and rentseeking within MNCs. Journal of International Business Studies, 35 (5), 385-406.
- Nair, S. R., Demirbağ, M. & Mellahi, K. (2015). Reverse knowledge transfer from overseas acquisitions:
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