RESEARCH ON CONSUMERS ATTITUDE AND INTENTION TO USE SMART ROBOT VACUUM CLEANER

Yıl 2024, Cilt: 20 Sayı: 3, 552 - 586, 30.09.2024

Fatih Bilici , Serkan İnam

https://doi.org/10.17130/ijmeb.1364854

Öz

Smart robot vacuum cleaners, which have emerged due to advances in artificial intelligence
and robot technologies and are widely used in homes, attract users’ attention. However, the literature
has limited quantitative research examining consumer attitudes towards these technologies. This study
aims to determine whether consumers accept smart robot vacuum cleaners and which aspects of this
technology are of interest to consumers through quantitative methods. The research data were collected
through an online survey method and convenience sampling, and the Smart PLS package program and
structural equation modelling were used in the analysis. The study results show that perceived enjoyment, usefulness, and cleanliness significantly and positively affect attitudes towards use, and attitudes towards use significantly and positively affect future intention to use. However, perceived ease of use
did not significantly affect attitude towards use. In addition, multiple group analyses revealed significant
differences in the effects of perceived fun, utility and cleanliness on attitude towards use according to
gender and marital status variables. The research results show that businesses that launch smart robot
vacuum cleaners should pay more attention to the dimensions of entertainment, utility and cleanliness
perceived by consumers and that gender and marital status differences lead to changes in consumer
perceptions.

Anahtar Kelimeler

Smart Robot Vacuum Cleaner, Artificial Intelligence, Technology Acceptance Model

TÜKETİCİLERİN AKILLI ROBOT SÜPÜRGELERE YÖNELİK TUTUM VE ROBOT SÜPÜRGELERİ KULLANMA NİYETİ ÜZERİNE BİR ARAŞTIRMA

Öz

Yapay zekâ ve robot teknolojilerindeki ilerlemeler sonucunda ortaya çıkan ve evlerde yaygın
olarak kullanılan akıllı robot süpürgeler, kullanıcıların ilgisini çekmektedir. Fakat, bu teknolojilere
yönelik tüketici yaklaşımlarını inceleyen nicel araştırmalar literatürde sınırlıdır. Bu çalışma, akıllı
robot süpürgelerin tüketiciler tarafından kabul edilip edilmediğini ve bu teknolojinin hangi yönlerinin
tüketicilerin ilgisini çektiğini nicel yöntemlerle belirlemeyi amaçlamaktadır. Araştırma verileri, çevrim
içi anket yöntemi ve kolayda örnekleme yoluyla toplanmış, analizlerde Smart PLS paket programı ve
yapısal eşitlik modellemesi kullanılmıştır. Araştırma sonuçları, algılanan eğlence, algılanan fayda ve
algılanan temizliğin, kullanmaya yönelik tutumu anlamlı ve pozitif bir şekilde etkilediğini, kullanmaya
yönelik tutumun ise gelecekte kullanma niyetini anlamlı ve pozitif yönde etkilediğini göstermektedir.
Bununla birlikte, algılanan kullanım kolaylığının kullanmaya yönelik tutum üzerinde anlamlı bir etkisi
bulunamamıştır. Ayrıca çoklu grup analizleri, algılanan eğlence, fayda ve temizliğin kullanmaya yönelik
tutum üzerindeki etkilerinde cinsiyet ve medeni durum değişkenlerine göre anlamlı farklılıklar olduğunu
ortaya koymuştur. Araştırma sonuçları, akıllı robot süpürgeleri piyasaya süren işletmelerin, tüketicilerin
algıladığı eğlence, fayda ve temizlik boyutlarına daha fazla önem vermeleri gerektiğini ve cinsiyet ile
medeni durum farklılıklarının tüketici algılarında değişikliklere yol açtığını göstermektedir.

Anahtar Kelimeler

Akıllı Robot Süpürge, Yapay Zekâ, Teknoloji Kabul Modeli

Etik Beyan

Bu araştırmada, araştırma ve yayın etiğine riayet edilmiştir.

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