IS GENDER AND EDUCATION OF TOURISTS’ DETERMINANT FOR VALUE PERCEPTIONS?

Yıl 2018, Cilt: 10 Sayı: 2, 1 - 12, 31.12.2018

Bekir Bora Dedeoğlu , Fulden Nuray Küçükergin , Kemal Gürkan Küçükergin

Öz

Benefits that tourists get from destination experiences are of critical importance in
terms of their level of satisfaction and even of their intentions with regard to
destinations. For this reason, destination management organizations (DMOs) must
provide tourists with experiences that will ensure multifactorial benefits.
However, in order to correctly direct tourists' value perceptions regarding their
experiences, DMOs must understand what kind of value tourists get from their
experiences in the destinations. Especially, understanding the way value
perceptions are formed in line with gender factor, which is a fundamental market
segmentation scale, and taking steps accordingly are of vital importance for
DMOs. Therefore, it was firstly examined in the current study whether or not the
perceived value perceptions of tourists differ according to their gender. Secondly,
it was examined whether there would be a difference in perceived value in
accordance with the interaction between gender and educational and financial
background of tourists.

Anahtar Kelimeler

Destination; Perceived value; Gender

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