GÜNDEMİ TWİTLEMEK: TWITTER’DA ENFORMASYON GÜVENİLİRLİĞİ ÜZERİNE BİR ARAŞTIRMA

Yıl 2021, Cilt: 6 Sayı: 2, 124 - 140, 30.11.2021

Ayşegül Elif Çaycı , Berk Çaycı , İhsan Eken

https://doi.org/10.47107/inifedergi.886479

Cited By: 1

Öz

Sosyal medya, kullanıcı türevli içerik üretimine izin vermektedir. Bu özelliği sayesinde sosyal medya platformlarındaki kullanıcıların hepsi içerik üretim sürecine katılabildiği gibi aynı zamanda üretilen içeriğin birer tüketicileridir. Bu durum sosyal medyada üretilen içeriğe yönelik güven sorunsalının ortaya çıkmasına sebep olmaktadır. Bu araştırmanın amacı; sosyal medyada enformasyon güvenilirliğini etkileyen faktörleri Twitter örneği üzerinden analiz etmektir. Araştırmada nicel araştırma desenlerinden, tarama türünde betimleyici bir araştırma olan anket veri toplama tekniği kullanılmıştır. Covid-19 pandemisi sebebiyle anket çevrimiçi ortamda gerçekleştirilmiştir. Araştırmanın örneklemi, amaçsal örneklem tekniği kullanılarak belirlenmiştir. Araştırmaya 924 Twitter kullanıcısı katılmıştır. Araştırmayla; Twitter’da paylaşılan enformasyonun güvenilirliğini etkileyen faktörlerin, enformasyonun niteliği, argüman gücü, medya şeffaflığı ve medya bağlılığı olduğu tespit edilmiştir.

Anahtar Kelimeler

sosyal medya, enformasyon güvenilirliği, twitter, dezenformasyon

Kaynakça

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