Sosyal medya kullanımının çalışanların iş performansına etkisi

Yıl 2018, Cilt: 9 Sayı: 2, 5 - 20, 27.12.2018

Ali Şükrü Çetinkaya , Muhammad Rashıd

https://doi.org/10.34231/iuyd.437726

Cited By: 4

Öz

Günümüz
yüksek rekabet ortamında faaliyet gösteren işletmeler gelişmiş teknolojilerini
artan şekilde iş süreçlerine uyarlayıp kullanmaktadırlar. Gelişmiş
teknolojilerin kullanım alanlarından biri de sosyal ağlardır (veya geniş kabul
görmüş adıyla sosyal medyadır). Sosyal medya işletmelerde sadece eğlenme ve
sosyalleşme amacıyla değil iş amaçları için de kullanılmaktadır. Fakat, sosyal
medyanın personelin iş performansına etkisi hakkında yazında sınırlı bilgiye
rastlanılmaktadır.  Dolayısıyla, bu
ampirik çalışmada sosyal medya kullanımının çalışanların iş performansına
etkisinin hizmet işletmeleri kapsamında araştırılması amaçlanmıştır. Hizmet
sektöründe faaliyet gösteren işletmelerinde, yüz yüze anket yoluyla rastgele
seçilmiş 205 iş görenden veri elde edilmiştir. Veri analizinde yapısal eşitlik
modellemesi tekniği kullanılmıştır. Araştırmada, sosyal medya kullanımı ile iş
gören performansı arasında pozitif ve anlamlı ilişki olduğu belirlenmiştir.
Araştırma sonucuna göre çalışanların işletmelerde sosyal medya kullanımının
kaçınılmaz bir gerçek olduğu değerlendirilmiştir. Bu gerçekten hareketle
yöneticilerin, çalışanların sosyal medyayı iş amaçlı kullanmaları yönünde
bilgilendirmeleri ve hatta teşvik etmelerinin gerektiği söylenebilir. Bu
şekilde hareket edildiğinde işletmeler iş süreçlerinde sosyal medyadan maksimum
fayda elde edebilirler.

Anahtar Kelimeler

Sosyal medya, Çalışan performansı, Görev performansı, Bağlamsal performans, Hizmet sektörü

The Effect of Use of Social Media on Employee job Performance

Öz

Organizations
currently performing in a highly competitive environment are increasingly
interested in adopting advance technologies for their business operations. One
of the places where these technologies are widely used is social networking (or
commonly known as social media). Social media is not only used for
entertainment and socialization, but also used for business purposes in
organizations. However, knowledge about the impact of use of social media on
employee job performance is limited. Therefore, the purpose of his empirical
research was to investigate the effect of use of social media usage on employee
job performance in the service providing sectors. Survey data were collected
from 205 respondents through the simple random sampling technique. A Structural
Equation Modelling method was employed for data analysis. Results demonstrated
a positive and significant relationship between use of social media and
employee job performance. Since the use of social media is inevitable in work
environments, management in organizations should find ways to get the maximum
benefit of its use in business processes.

Anahtar Kelimeler

Social media, employee performance, task performance, contextual performance, service sector

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