The Essential Role that Digital Technologies Play in the Marketing of Entrepreneurial Businesses

Yıl 2024, Cilt: 9 Sayı: 2, 47 - 56

Sevgi Aydın

Öz

In this day and age of digitization, businesses are required to immediately and effectively adapt to the ever-changing environmental conditions and devise marketing tactics that successfully guide customers. Utilizing digital platforms for marketing is becoming an increasingly crucial factor in any organization’s success. Entrepreneurial marketing is a newly emerging area of study that focuses on the marketing strategies and activities of small and newly established businesses. This study includes a comprehensive SWOT analysis examining the strengths, weaknesses, opportunities, and threats associated with the advantages, technologies, and practices of successful entrepreneurial marketing. The main goal of this study is to fill the gap in the literature on entrepreneurial marketing and conduct a SWOT analysis for entrepreneurial marketing strategies.

Anahtar Kelimeler

Artificial Intelligence, Digital Marketing, Entrepreneurship, Entrepreneurial Marketing, SWOT Analysis

Girişimci İşletmelerin Pazarlamasında Dijital Teknolojilerin Oynadığı Temel Rol

Öz

Günümüzün dijitalleşme çağında, işletmelerin sürekli değişen çevre koşullarına anında ve etkili bir şekilde uyum sağlaması ve müşterileri başarılı bir şekilde yönlendirecek pazarlama taktikleri geliştirmesi gerekmektedir. Dijital platformların pazarlama için kullanılması, herhangi bir kuruluşun başarısında giderek daha önemli bir faktör haline geliyor. Girişimci pazarlama, küçük ve yeni kurulan işletmelerin pazarlama stratejilerine ve faaliyetlerine odaklanan, yeni ortaya çıkan bir çalışma alanıdır. Bu çalışma, başarılı girişimci pazarlamanın avantajları, teknolojileri ve uygulamalarıyla ilgili güçlü yönleri, zayıf yönleri, fırsatları ve tehditleri inceleyen kapsamlı bir SWOT analizini içermektedir. Bu çalışmanın temel amacı, girişimci pazarlama literatüründeki boşluğu doldurmak ve girişimci pazarlama stratejileri için bir SWOT analizi yapmaktır.

Anahtar Kelimeler

Yapay Zeka, Dijital Pazarlama, Girişimcilik, Girişimci Pazarlama, SWOT Analizi

Kaynakça

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