Derleme
BibTex RIS Kaynak Göster

Stratejik İletişim Araştırmalarında Yeni Yönelimler: Uluslararası Literatürdeki Tartışmalar Üzerine Bir Analiz

Yıl 2021, , 363 - 382, 15.01.2021

Melike Aktaş

https://doi.org/10.18094/josc.818336
Cited By: 3

Öz

Stratejik iletişim literatüründe gündeme gelen yeni kavramsal ve kuramsal arayışların ve yaklaşımların konu edildiği bu çalışmada, alanın önde gelen uluslararası dergileri arasında kabul edilen Business and Professional Communication Quarterly, Corporate Communications: An International Journal, International Journal of Strategic Communication, Journal of Applied Communication Research, Journal of Communication Management, Journal of Communication Inquiry dergilerinde Ocak 2015 ile Mayıs 2020 tarihleri arasında yayımlanan makaleler, sistematik inceleme yöntemi ile analiz edilmiştir. Bu dergilerde yer alan ve stratejik iletişim alanı için yeni kavramlar, kuramlar ve yaklaşımlar öneren makaleler belirlenmiş, bu makaleler alanın yeni yönelimlerini belirlemek için değerlendirilmiştir. Bulgular, mevcut stratejik iletişim anlayışının örgüt merkezliliğinin ve yönetsel kontrol üzerine kurulu mantığının günümüzde özellikle dijital dönüşümlerle geçersiz hale geldiğini göstermektedir. Günümüz toplumlarında, kurumlarında ve kamularında yaşanan dönüşümler, stratejik iletişimi daha katılımcı, açık, esnek ve etkileşimli olarak kavramsallaştırmayı zorunlu kılmaktadır. Alanın temel kavramları olan ‘strateji’ ve ‘iletişim’ anlayışları gözden geçirilmeli; stratejik iletişim, makro düzeyde, toplumsal boyutu ile analiz edilip tartışılmalıdır.

Anahtar Kelimeler

stratejik iletişim halkla ilişkiler dijitalleşme sistematik inceleme

Kaynakça

  • Briner, R., & Denyer, D. (2012). Systematic Review and Evidence Synthesis as a Practice and Scholarship Tool. D. (. Rousseau içinde, The Oxford Handbook of Evidence-Based Management: Companies, Classrooms and Resarch (s. 112-129). New York: Oxford University Press.
  • Christensen, E., & Christensen, L. (2018). Dialogics of strategic communication: Embracing conflicting logics in an emerging field. Corporate Communications: An International Journal, 23(3), 438-455.
  • Dulek, R., & Campbell, K. (2015). On the dark side of strategic communication. The Journal of Business Communication, 52(1), 122-142.
  • Falkheimer, J., & Heide, M. (2018). Strategic Communication: An Introduction. London: Routledge.
  • Frandsen, F., & Johensen, W. (2017). Strategic Communication. C. R. Scott, & L. K. Lewis içinde, The International Encylopedia of Organizational Communication (s. 2250-2258). Hoboken, NJ: Wiley-Blackwell.
  • Goransson, K., & Fagerholm, A. (2018). Towards Visual Strategic Communications: An Innovative Interdisciplinary Perspective on Visual Dimensions Within the Strategic Communications Field. . Journal of Communication Management, 46-66.
  • Gulbrandsen, I. T., & Just, S. (2016). In the wake of new media: Connecting the who with the how of strategizing communication. International Journal of Strategic Communication, 10(4), 223–237.
  • Hallahan, K., Holtzhausen, D., van Ruler, B., Verčič, D., & Sriramesh, K. (2007). Defining strategic communication. International Journal of Strategic Communication, 1(1), 3–35.
  • Heide, M., von Platen, S., Simonsson, C., & Falkheimer, J. (2018). Expanding the scope of strategic communication: Towards a holistic understanding of organizational complexity. International Journal of Strategic Communication, 12(4), 452–468.
  • Holtzhausen, D. R. (2016). Datafication: Threat or Opportunity for Communication In the Public Sphere? Journal of Communication Management, 20(1), 21-36.
  • Holtzhausen, D. R., & Zerfass, A. (2013). Strategic communication: Pillars and perspectives of an alternative paradigm. K. Sriramesh, A. Zerfass, & J.-N. K. (Eds.) içinde, Public relations and communication management: Current trends and emerging topics (s. 283–302). New York, NY: Routledge.
  • Holtzhausen, D. R., & Zerfass, A. (2015a). Strategic communication: Opportunities and challenges of the research area. D. R. Holtzhausen, & A. Z. (Eds.) içinde, The Routledge handbook of strategic communication (s. 3-17). New York, NY: Routledge.
  • Holtzhausen, D. R., & Zerfass, A. (2015b). The Routledge Handbook of Strategic Communication. New York: Routledge.
  • Hou, J., & Fountaine, S. (2016). Moving forward through the mist: Reimagining strategic communication in the digital age. . PRism, 13(1), https://www.prismjournal.org/uploads/1/2/5/6/125661607/v13-no1-e1.pdf.
  • King, C. (2010). Emergent Communication Strategies. International Journal of Strategic Communication, 4(1), 19-38.
  • Knebel, S., & Seele, P. (2019). Conceptualizing the Corporate Nervous Net: Decentralized Strategic Communication Based on a Digital Reporting Indicator Framework. International Journal of Strategic Communication, 13(5), 418-432.
  • Macnamara, J. (2018). Public relations and post-communication adressing a paradox in public communication. Public Relations Journal, 11(3), https://prjournal.instituteforpr.org/wp-content/uploads/5.-public-relations-and-post-communication-addressing-a-paradox-in-public-communication-1.pdf.
  • Macnamara, J., & Gregory, A. (2018). Expanding evaluation to progress strategic communication: Beyond message tracking to open listening. . International Journal of Strategic Communication, 12(4), 469–486.
  • Nothhaft, H., Werder, P., Vercic, D., & Zerfass, A. (2018). Strategic Communication: Reflections on an Elusive Concept. International Journal od Strategic Communication, 12(4), 399-416.
  • O’Connor, A., & Shumate, M. (2018). A multidimensional network approach to strategic communication. International Journal of Strategic Communication, 12(4), 399–416.
  • Van Ruler, B. (2018). Communication Theory: An Underrated Pilar on Which Strategic Communicatiın Rests. International Journal of Strategic Communication, 12(4), 367-381.
  • Victor, L. (2008). Systematic Reviewing: Social Research Update. https://sru.soc.surrey.ac.uk/SRU54.pdf adresinden alındı Werder, K. P., Nothhaft, H., Verčič, D., & Zerfass, A. (2018). Strategic communication as an emerging interdisciplinary paradigm. International Journal of Strategic Communication, 12(4), 333–351.
  • Wiesenberg, M., Zerfass, A., & Moreno, A. (2017). Big Data and Automation In Strategic Communication. International Journal of Strategic Communication, 11(2), 95-114.
  • Winker, P., & Etter, M. (2018). Strategic Communication and Emergence: A Dual Narrative Framework. International Journal of Strategic Communication, 12(4), 382-398.
  • Zerfass, A., Tench, R., Verhoeven, P., Verčič , D., & Moreno, A. (2018). European Communication Monitor 2018. Strategic communication and the challenges of fake news, trust, leadership, work stress and job satisfaction. Results of a survey in 48 countries. Brussels: EACD/EUPRERA, Quadriga Media Berlin.
  • Zerfass, A., Verčič, D., Nothhaft, H., & Werder, K. (2018). Strategic Communication: Defining the Field and Its Contribution to Research and Practive. International Journal of Strategic Communication, 12(4), 478-505.

Yıl 2021, , 363 - 382, 15.01.2021

Melike Aktaş

https://doi.org/10.18094/josc.818336
Cited By: 3

Öz

In this study that covers new conceptual and theoretical quests and approaches in the field of strategic communication, the articles published between January 2015 to May 2020 in the leading journals of the field namely Business and Professional Communication Quarterly, Corporate Communications: An international Journal, International Journal of Strategic Communication, Journal of Applied Communication Research, Journal of Communication Management, Journal of Communication Inquiry were analyzed through systematic review. The articles which offer new concepts, theories and approaches, were identified and evaluated to uncover the new trends of the field. Findings reveal that prevalent strategic communication understanding which is based on the idea of organization centricity and managerial control, has become redundant due to current digital transformations. The transformations experienced in the society, organizations, and publics necessitate to conceptualize strategic communication as more participatory, open, flexible and interactive. Key concepts of the field such as ‘strategy’ and ‘communication’ should be revised and from a macro perspective, strategic communication should be analyzed and discussed with its social dimensions.

Anahtar Kelimeler

strategic communication Public relations digitalization systematic review

Kaynakça

  • Briner, R., & Denyer, D. (2012). Systematic Review and Evidence Synthesis as a Practice and Scholarship Tool. D. (. Rousseau içinde, The Oxford Handbook of Evidence-Based Management: Companies, Classrooms and Resarch (s. 112-129). New York: Oxford University Press.
  • Christensen, E., & Christensen, L. (2018). Dialogics of strategic communication: Embracing conflicting logics in an emerging field. Corporate Communications: An International Journal, 23(3), 438-455.
  • Dulek, R., & Campbell, K. (2015). On the dark side of strategic communication. The Journal of Business Communication, 52(1), 122-142.
  • Falkheimer, J., & Heide, M. (2018). Strategic Communication: An Introduction. London: Routledge.
  • Frandsen, F., & Johensen, W. (2017). Strategic Communication. C. R. Scott, & L. K. Lewis içinde, The International Encylopedia of Organizational Communication (s. 2250-2258). Hoboken, NJ: Wiley-Blackwell.
  • Goransson, K., & Fagerholm, A. (2018). Towards Visual Strategic Communications: An Innovative Interdisciplinary Perspective on Visual Dimensions Within the Strategic Communications Field. . Journal of Communication Management, 46-66.
  • Gulbrandsen, I. T., & Just, S. (2016). In the wake of new media: Connecting the who with the how of strategizing communication. International Journal of Strategic Communication, 10(4), 223–237.
  • Hallahan, K., Holtzhausen, D., van Ruler, B., Verčič, D., & Sriramesh, K. (2007). Defining strategic communication. International Journal of Strategic Communication, 1(1), 3–35.
  • Heide, M., von Platen, S., Simonsson, C., & Falkheimer, J. (2018). Expanding the scope of strategic communication: Towards a holistic understanding of organizational complexity. International Journal of Strategic Communication, 12(4), 452–468.
  • Holtzhausen, D. R. (2016). Datafication: Threat or Opportunity for Communication In the Public Sphere? Journal of Communication Management, 20(1), 21-36.
  • Holtzhausen, D. R., & Zerfass, A. (2013). Strategic communication: Pillars and perspectives of an alternative paradigm. K. Sriramesh, A. Zerfass, & J.-N. K. (Eds.) içinde, Public relations and communication management: Current trends and emerging topics (s. 283–302). New York, NY: Routledge.
  • Holtzhausen, D. R., & Zerfass, A. (2015a). Strategic communication: Opportunities and challenges of the research area. D. R. Holtzhausen, & A. Z. (Eds.) içinde, The Routledge handbook of strategic communication (s. 3-17). New York, NY: Routledge.
  • Holtzhausen, D. R., & Zerfass, A. (2015b). The Routledge Handbook of Strategic Communication. New York: Routledge.
  • Hou, J., & Fountaine, S. (2016). Moving forward through the mist: Reimagining strategic communication in the digital age. . PRism, 13(1), https://www.prismjournal.org/uploads/1/2/5/6/125661607/v13-no1-e1.pdf.
  • King, C. (2010). Emergent Communication Strategies. International Journal of Strategic Communication, 4(1), 19-38.
  • Knebel, S., & Seele, P. (2019). Conceptualizing the Corporate Nervous Net: Decentralized Strategic Communication Based on a Digital Reporting Indicator Framework. International Journal of Strategic Communication, 13(5), 418-432.
  • Macnamara, J. (2018). Public relations and post-communication adressing a paradox in public communication. Public Relations Journal, 11(3), https://prjournal.instituteforpr.org/wp-content/uploads/5.-public-relations-and-post-communication-addressing-a-paradox-in-public-communication-1.pdf.
  • Macnamara, J., & Gregory, A. (2018). Expanding evaluation to progress strategic communication: Beyond message tracking to open listening. . International Journal of Strategic Communication, 12(4), 469–486.
  • Nothhaft, H., Werder, P., Vercic, D., & Zerfass, A. (2018). Strategic Communication: Reflections on an Elusive Concept. International Journal od Strategic Communication, 12(4), 399-416.
  • O’Connor, A., & Shumate, M. (2018). A multidimensional network approach to strategic communication. International Journal of Strategic Communication, 12(4), 399–416.
  • Van Ruler, B. (2018). Communication Theory: An Underrated Pilar on Which Strategic Communicatiın Rests. International Journal of Strategic Communication, 12(4), 367-381.
  • Victor, L. (2008). Systematic Reviewing: Social Research Update. https://sru.soc.surrey.ac.uk/SRU54.pdf adresinden alındı Werder, K. P., Nothhaft, H., Verčič, D., & Zerfass, A. (2018). Strategic communication as an emerging interdisciplinary paradigm. International Journal of Strategic Communication, 12(4), 333–351.
  • Wiesenberg, M., Zerfass, A., & Moreno, A. (2017). Big Data and Automation In Strategic Communication. International Journal of Strategic Communication, 11(2), 95-114.
  • Winker, P., & Etter, M. (2018). Strategic Communication and Emergence: A Dual Narrative Framework. International Journal of Strategic Communication, 12(4), 382-398.
  • Zerfass, A., Tench, R., Verhoeven, P., Verčič , D., & Moreno, A. (2018). European Communication Monitor 2018. Strategic communication and the challenges of fake news, trust, leadership, work stress and job satisfaction. Results of a survey in 48 countries. Brussels: EACD/EUPRERA, Quadriga Media Berlin.
  • Zerfass, A., Verčič, D., Nothhaft, H., & Werder, K. (2018). Strategic Communication: Defining the Field and Its Contribution to Research and Practive. International Journal of Strategic Communication, 12(4), 478-505.
Toplam 26 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Bölüm Derleme Makaleler
Yazarlar

Melike Aktaş 0000-0003-1503-4302

Yayımlanma Tarihi 15 Ocak 2021
Gönderilme Tarihi 30 Ekim 2020
Yayımlandığı Sayı Yıl 2021

Kaynak Göster

APA Aktaş, M. (2021). Stratejik İletişim Araştırmalarında Yeni Yönelimler: Uluslararası Literatürdeki Tartışmalar Üzerine Bir Analiz. Selçuk İletişim, 14(1), 363-382. https://doi.org/10.18094/josc.818336

Cited By

STRATEJİK İLETİŞİM YÖNETİMİ KAPSAMINDA KAMU KURUMLARININ STRATEJİK PLANLARINDA İLETİŞİM ve HALKLA İLİŞKİLER: BAKANLIKLAR ÜZERİNE BİR İNCELEME
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
https://doi.org/10.19145/e-gifder.1283669
Pandemide Türkiye’nin Dijital Diplomasi ve Dijital Halkla İlişkiler Örnekleri: www.covid19turkey.com ve www.turkiyestopscovid.com
İletişim Kuram ve Araştırma Dergisi
https://doi.org/10.47998/ikad.1228989
Halkla İlişkilerdeki “Sosyo-Kültürel Dönüşüm”e Kampanyalar Üzerinden Bakmak: #KıyafetimeKarışma Kampanyası Üzerine Bir İnceleme
fe dergi feminist ele
https://doi.org/10.46655/federgi.936714