Çatışan Kurumsal Mantıkların Etkileşimi Ve Yönetici Tepkileri: Türkiye'de Faaliyet Gösteren Alman Firmaları Üzerine Bir Araştırma

Yıl 2018, Cilt: 3 Sayı: 1, 99 - 114, 26.06.2018

Nilgün Karataş Gümüştaş , Uğur Yozgat , Dilek Zamantılı Nayır , Deniz Börü

Öz

Örgüt yapıları ve örgütsel süreçler belirli bir kurumsal alan içerisinde ve mantıklar çerçevesinde şekil almaktadır. Thornton ve Ocasio (1999; 2008), Meyer ve Rowan (1977) ve DiMaggio ve Powell’ın (1983) söz konusu alandaki örgütlerin zaman içinde birbirine benzediği ve homojen oldukları tezine karşılık, örgütsel alanda iki ya da daha fazla çelişen mantığın da var olabileceği ve homojenlik yerine heterojenliğin görülebileceği iddiasında bulunmuşlardır. Yine, kurumsal kuram yazınında bir örgütsel alan içinde çoklu, kendi içinde ayrışan ve birbiriyle çelişen kurumsal mantıkların, kuralların ve inançların aynı anda bulunabildiği tartışılagelmiştir. Bu çalışmanın amacı farklı kurumsal mantıkların, gelişmekte olan piyasalarda faaliyet gösteren çokuluslu örgütlerle ne şekilde bağdaştırıldığını ve doğan kurumsal karmaşaya verilen cevapların neler olduğunu incelemektir. Yaygın kurumsal mantığı piyasa mantığı (market logic) olan çokuluslu Alman şirketlerinin, Türkiye gibi gelişmekte olan ve topluluk mantığının (community logic) hâkim olduğu bir ülkede çatışan bu iki mantığı ne şekilde bağdaştırdığı araştırılmaktadır.

Anahtar Kelimeler

Kurum, Kurumsal Mantıklar, Topluluk Mantığı, Piyasa Mantığ

The Interaction Of Conflicting Institutional Logics And The Responses Of Managers: A Study Of German Firms Operating In Turkey

Öz

Organizational structures and organizational processes are shaped within a specific organizational field and within the framework of logics. Thornton and Ocasio (1999; 2008) have argued that there may be two or more conflicting rhetoric in the organizational field, and heterogeneity can be seen instead of homogeneity, despite the thought of Meyer and Rowan (1977) and DiMaggio and Powell (1983) that the organizations in this field are similar and homogeneous in time. Also, it is argued in institutional theory that clashing and contradictory logics, rules and beliefs can be found at the same time within an organizational field. The aim of this study is to examine how different institutional logics are adapted to multinational organizations operating in emerging markets and the responses given to the emerging institutional chaos. In this study, it is examined how multinational German companies with market logic as widespread institutional logic reconcile both logic and the conflict between them in an emerging country such as Turkey with community logic as its widespread institutional logic.

Anahtar Kelimeler

Institution, Institutional Logic, Community Logic Market Logic

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