Tourism in Digital Age: An Explanation for the Impacts of Virtual, Augmented and Mixed Reality Technologies on Tourist Experiences

Yıl 2019, Cilt: 2 Sayı: 2, 61 - 69, 25.12.2019

Ümit Gaberli

Öz

Abstract

The purpose of this study is clarifying effects of
reality technologies on tourist experiences. For this purpose, tourist
experiences and reality technologies are defined firstly. Thereafter, examples
are given for the virtual, augmented and mixed reality applications within the
tourism sector. In the last section, some evaluations are made for the future
tourist experiences. In this study, it is concluded that virtual and augmented
reality technologies are mainly used in museum tourism and have a positive
effect on visitor experiences. In addition, it’s suggested that future tourist
experiences will be more conscious because of raise awareness with diffusion of
augmented and virtual reality technologies in all tourism sector. 

Anahtar Kelimeler

Tourism, Digital Age, Technology, Tourist Experiences

Kaynakça

• Bec, A., Moyle, B., Timms, K., Schaffer, V., Skavronskaya, L. & Little, C. (2019). Management of Immersive Heritage Tourism Experiences: A Conceptual Model. Tourism Management, 72, 117–120.
• Digital Tourism Think Tank (2019). Augmented Reality in Tourism. https://www.thinkdigital.travel/content/#reports, (Access Date: 15.06.2019).
• Falk, J. H. & Dierking, L. D. (1992). The Museum Experience. Whalesback Books, Washington, D.C.
• Flavián, C., Ibáñez-Sánchez, S. & Orús, C. (2019). The Impact of Virtual, Augmented and Mixed Reality Technologies on the Customer Experience. Journal of Business Research, 100, 547–560.
• Galani, A. (2003). Mixed Reality Museum Visits: Using New Technologies to Support Co-visiting for Local and Remote Visitors. Museological Review, 10.
• Guttentag, D. A. (2010). Virtual Reality: Applications and Implications for Tourism. Tourism Management, 31, 637–651.
• Han, D., Weber, J., Bastiaansen, M., Mitas, O. & Lub, X. (2018). Virtual and Augmented Reality Technologies to Enhance the Visitor Experience in Cultural Tourism. The Power of Augmented and Virtual Reality for Business, (Eds. M. Claudia Tom Dieck, Timothy Jung) Springer, Forthcoming.
• Jung, T., Dieck, M. C. T., Lee, H. and Chung, N. (2016). Effects of Virtual Reality and Augmented Reality on Visitor Experiences in Museum. Information and Communication Technologies in Tourism, (Eds. A. Inversini, R. Schegg) Springer International Publishing, Cham, 621-635.
• Lash, S. & Urry, J. (1994). Economies of Signs and Space. Sage, London.
• Li, T. & Chen, Y. (2019). Will Virtual Reality be a Double-edged Sword? Exploring the Moderation Effects of the Expected Enjoyment of a Destination on Travel Intention. Journal of Destination Marketing & Management, 12, 15–26.
• Marasco, A., Buonincontri, P., Van Niekerk, M., Orlowski, M. & Okumus, F. (2018). Exploring the Role of Next-Generation Virtual Technologies in Destination Marketing. Journal of Destination Marketing & Management, 9, 138–148.
• PC Encyclopedia, (2019). Definition of Augmented Virtuality. https://www.pcmag.com/encyclopedia/term/38187/augmented-virtuality, (Access Date: 12.05.2019).
• PC World, (2017). Don't be fooled: Windows Mixed Reality headsets are just VR headsets. https://www.pcworld.com/article/3233247/dont-be-fooled-windows-mixed-reality-headsets-are-just-vr-headsets.html, (Access Date: 05.05.2019).
• Trunfio, M. & Campana, S. (2019). A Visitors’ Experience Model for Mixed Reality in the Museum. Current Issues in Tourism, DOI: 10.1080/13683500.2019.1586847.
• Tung, V. W. S. & Ritchie, J. R. B. (2011). Exploring the Essence of Memorable Tourism Experiences. Annals of Tourism Research, 38(4), 1367-1386.
• Uriely, N. (2005). The Tourist Experience Conceptual Developments. Annals of Tourism Research, 32(1), 199-216.
• Wagler, A. & Hanus, M. D. (2018). Comparing Virtual Reality Tourism to Real-Life Experience: Effects of Presence and Engagement on Attitude and Enjoyment. Communication Research Reports, 35(5), 456-464.
• Wei, W., Qi, R. & Zhang, L. (2019). Effects of Virtual Reality on Theme Park Visitors' Experience and Behaviors: A Presence Perspective. Tourism Management, 71, 282-293.