Factors Affecting Consumer Perception of Goat Milk and Dairy Products in Ankara Province

Yıl 2022, Cilt: 62 Sayı: 1, 37 - 46, 01.07.2022

Simge Tütenk , Gürsel Dellal , Erkan Pehlivan , Özge Akşit

https://doi.org/10.46897/livestockstudies.1122574

Cited By: 2

Öz

The aim of this study is to determine the consumption of goat milk and dairy products according to the demographic characteristics of consumers residing in the urban areas of Ankara and to determine the factors affecting the buying and consuming behaviors of these products. Within the scope of the study, face-to-face questionnaires were conducted in supermarket chains with 269 consumers. The surveys were conducted in 9 districts of Ankara including Altındağ, Çankaya, Etimesgut, Gölbaşı, Keçiören, Mamak, Pursaklar, Sincan and Yenimahalle. The results of the research were analyzed with chi-square statistical method and cross table. Average monthly consumption of consumers was found to be 0.25 L for goat milk, 0.62 kg for goat cheese and 0.40 kg for goat ice cream. As a result of the chi-square analysis, the differences between consumption of goat cheese and ice cream with age distribution, consumption of goat milk and cheese with number of years in Ankara were found to be statistically significant. (P < 0.05). It is thought that the results will contribute to the studies aimed at increasing the consumption of goat milk and dairy products in Türkiye.

Anahtar Kelimeler

Goat milk products, Consumer’s perception, Consumer’s preference, Ankara province

Kaynakça

• Akbay, C., & Tiryaki, G. Y. (2007). Consumers’ packed and unpacked milk consumption behavior: A Case study in Kahramanmaras. KSÜ Fen ve Mühendislik Dergisi, 10(1), 89-96.
• Akın, M. S., & Konar, A. (2001). A Comparative study on microbiological qualities of fruit-aroma yoghurts made from cow’s and goat’s milk and stored for 15 days. Gıda, 26(2).
• Aksoy, A., & Yavuz, F. (2012). Analysıs on the reasons for quıttıng sheep and goat rearıng of farmers: A case of East Anatolıa Regıon. Anadolu Tarım Bilimleri Dergisi, 27(2), 76-79.
• Anonim 2022. TÜİK. www.tuik.gov.tr [accessed 20.02.2022]
• Anonymous 2022. FAO. www.fao.org [accessed 20.02.2022]
• Costa, M. P., Balthazar, C. F., Franco, R. M., Mársico, E. T., Cruz, A. G., & Junior, C. C. (2014). Changes on expected taste perception of probiotic and conventional yogurts made from goat milk after rapidly repeated exposure. Journal of dairy science, 97(5), 2610-2618.
• Çebi, K. , Özyürek, S. & Türkyılmaz, D. (2018). The factors affecting consumer choices in dairy products: the case of Erzincan. Yüzüncü Yıl Üniversitesi Tarım Bilimleri Dergisi , 28 (1) , 70-77.
• Çelik, Y., Karlı, B., Bilgiç, A., & Çelik, Ş. (2005). The Level of Milk Consumption and Consumption Pattern of Consumers In Sanliurfa Urban Areas. Tarım Ekonomisi Dergisi, 11(1 ve 2), 5-12.
• Dellal İ., Kolsarıcı N., Dellal G., Tatlıdil F.F., Aktürk D., Köksal Ö., Pehlivan E., & Ünüvar G., 2013. Türkiye’de koyun ve keçi eti tüketimini etkileyen sosyo ekonomik özelliklerin belirlenmesi. Araştırma-Geliştirme Destekleri Proje Sonuç Raporu. Ankara.
• dos Santos Souza, M. F., Passetti, L. C. G., Gonçalves, T. R., Passetti, R. A. C., & de Arruda Santos, G. R. (2019). Characterisation of goat product consumers and goat farming systems in the Brazilian Northeast region. Small Ruminant Research, 179, 7-13.
• Durmuş, M., Agossou, D. J., & Koluman, N. (2019). Determination of Consumption Habits of Goat Milk and Products in Cukurova University Students. Cappadocıa, Turkey, 382. Düzgüneş O. 1996. Hayvan Islahı. Ankara Üniversitesi Ziraat Fakültesi Yayınları, 298, Ankara.
• Engindeniz, S., Savran, A. F., Aktürk, D., Koşum, N., Taşkın, T., T., Kesenkaş, H., Gökmen, M., & Uzmay, A. (2015). İzmir, Çanakkale ve Balıkesir İllerinde Güvenli Keçi Sütü ve Ürünleri Üretiminin Geliştirilmesi ve Alternatif Pazar Olanaklarının Saptanması Program Kodu: 1001.
• Engindeniz, S., Aktürk, D., Savran, A. F., Koşum, N., Taşkın, T., Kesenkaş, H., Gökmen, M., Uzmay, A., & ÇINAR, G. (2017). A Research on Analysis of Goat Milk and Products Consumption in Izmir, Canakkale and Balıkesir Provinces. Ege Üniversitesi Ziraat Fakültesi Dergisi, 54(4), 385-395.
• Güney, O. İ., & Sangün, L. (2019). Determination of consumers’ intention to purchase goat milk: The case of the Mediterranean Region. Anadolu Tarım Bilimleri Dergisi, 34(3), 289-295.
• Gürsoy A. 2015. Süt Kimyası ve Biyokimyası 70. Ankara https://www.foodelphi.com/sutun-bilesimi-ve-ozellikleri-ayse-gursoy/
• Idamokoro, E. M., Gunya, B., & Aliber, M. (2019). Farmers’ perception and willingness to consume goat milk and goat milk products: A case study of the central Eastern Cape, South Africa. Pastoralism, 9(1), 1-8.
• Jahreis, G., Fritsche, J., & Kraft, J. (1999). Species-dependent, seasonal, and dietary variation of conjugated linoleic acid in milk. Advances in conjugated linoleic acid research, 1, 215-225.
• Kamarubahrin, A. F. (2019). Muslim consumer intention toward goat milk purchasing behaviour in Malaysia: A preliminary findings. International Journal of Management, Accounting and Economics, 6(1), 62-79.
• Machado, T. A. D. G., de Oliveira, M. E. G., Campos, M. I. F., de Assis, P. O. A., de Souza, E. L., Madruga, M. S., Pacheco, M. T. B., Pintado, M. M. E., & do Egypto, R. de C. R. (2017). Impact of honey on quality characteristics of goat yogurt containing probiotic Lactobacillus acidophilus. Lwt, 80, 221-229.
• McLean-Meyinsse, P. E., & Cavalier, M. D. (2004). An empirical investigation of factors influencing consumption or interest in consuming goat cheese and goat milk. Journal of Food Products Marketing, 10(3), 45-60.
• I, Güney., & S.Ocak. (2013). Consumer Preference for Goat Milk in Turkey. Global Advanced Research Journal of Agricultural Science, 2(7), 181-188.
• Ocak, S., & Önder, H. (2014). Factors Affecting Consumer Preferences of Dairy Products and Food Safety Knowledge. Hayvansal Üretim, 55(2), 9-15.
• Onurlubaş, E., & Yılmaz, N. (2013). The factors affecting milk consumption preferences of the consumers in Edirne Keşan township. Journal of Food, Agriculture & Environment, 11(3 & 4), 516-518.
• Ozawa, T., Mukuda, K., Fujita, M., & Nishitani, J. (2009). Goat milk acceptance and promotion methods in Japan: The questionnaire survey to middle class households. Animal Science Journal, 80(2), 212-219.
• Pandya, A. J., & Ghodke, K. M. (2007). Goat and sheep milk products other than cheeses and yoghurt. Small Ruminant Research, 68(1-2), 193-206.
• Park, Y. W., Juárez, M., Ramos, M., & Haenlein, G. F. W. (2007). Physico-chemical characteristics of goat and sheep milk. Small ruminant research, 68(1-2), 88-113.
• Ribeiro, A. C., & Ribeiro, S. D. A. (2010). Specialty products made from goat milk. Small Ruminant Research, 89(2-3), 225-233.
• Ryffel, S., Piccinali, P., & Bütikofer, U. (2008). Sensory descriptive analysis and consumer acceptability of selected Swiss goat and sheep cheeses. Small Ruminant Research, 79(1), 80-86.
• Santoso, S. I., SetıadI, A., Kisworo, A. N., & Nuswantara, L. K. (2012). Analysis various factors that influence the purchasing behavior of goat milk in Bogor Regency, Indonesia. International Journal of Engineering & Technology, 12(5).
• Savran, F., Aktürk, D., Dellal, İ., Tatlıdil, F., Dellal, G., & Pehlivan, E. (2011). The Factors Effected on Consumption of Goat Milk and Its Products in Some Selected Cities in Turkey. Kafkas Üniversitesi Veteriner Fakültesi Dergisi, 17(2), 251-256.
• Savran, F., Köksal, Ö., Aktürk, D., Gün, S. K. G., & Kaya, G. (2016). Assessment of awareness levels on goat milk and products: The case of Çanakkale. Assessment, Scientific Papers Series Management, Economic Engineering in Agriculture and Rural Development, 16(2).
• Silanikove, N., Leitner, G., Merin, U., & Prosser, C. G. (2010). Recent advances in exploiting goat’s milk: Quality, safety and production aspects. Small Ruminant Research, 89(2-3), 110-124.
• Sütütemiz, N., Çiftyildiz, S. S., & Konuk, F. A. (2009). Importance of Perception for Packaged Milk and Influence of Packaging on Purchasing Behavior of Consumers: A case study of İstanbul. Akademik Gıda, 7(6), 18-28.
• Şentürklü S. & Arslanbaş E. 2010. Entansif keçi yetiştiriciliği. Ulusal Keçicilik Kongresi. 24–26 Haziran, 184-188, Çanakkale.
• Tümer, E. İ., Akbay, C., Ünal, S. A., & Koşum, T. (2016). Analysis of the Factors Affecting Goat Cheese Consumption in the Center of Kahramanmaraş Province. Gaziosmanpaşa Bilimsel Araştırma Dergisi, 13, 125-132.
• Ulus, C. A., & Gücükoğlu, A. (2017). Conjugated Linoleic Acid and Importance to Health. Turkish Journal of Agriculture-Food Science and Technology, 5(1), 98-102.