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TÜRK SIGORTA ŞIRKETLERININ PERFORMANS SIRALAMASI: ANP UYGULAMASI

Yıl 2014, Cilt: 6 Sayı: 11, 1 - 13, 27.01.2015
https://doi.org/10.14784/JFRS.2014117324

Öz

Karar verme kavramı, eğer sonuçlar kesin değilse opsiyonlardan bir tanesinin seçimi süreci olarak tanımlanabilir. Karar vermenin en basit şekli olan bir kritere dayalı olarak karar verme pratikte opsiyonların değerlendirilmesi için yeterli değildir. Böyle hallerde en iyi opsiyonu seçmek için farklı bilgilerin tamamını gözönüne almalıyız ki bu durum çok kriterli karar verme metotlarının gerekliliğini ortaya çıkarmıştır. AHP (Analitik Hiyerarşi Süreci) farklı mertebeden ilişkileri modelleyen bir tekniktir. Diğer taraftan bu teknik karşılıklı ilişkilerin değerlendirilmesinde yetersiz kalmaktadır. ANP(Analitik Ağ Süreci) konu ile ilgili bütün kriterlerin kullanılmasına olanak sağlar. ANP’nin ilk aşaması bütün sistemdeki kriterleri karşılaştıran süper matrisi oluşturmaktır ki burada ikili karşılaştırmalar uzmanlara sorularak oluşturulur. ANP’nin ilk adımı her bir kriter arasındaki önemin karşılaştırılmasıdır. Sonraki adımı özdeğer metodunu kullanarak her bileşendeki kriterlerin etkisinin hesaplanmasıdır. Bu çalışmada, süper karar yazılımı ile ANP modeli uygulanarak 2006 - 2010 yılları arasında Türk sigorta sektöründe hayat dışı branşında faaliyet gösteren büyük ölçekli şirketlerin finansal finansal performans sıralaması yapılmıştır. 

Kaynakça

  • Amaratunga, D. & Baldry, D. 2000a, Performance Evaluation in Facilities Management: Using the Balanced Scorecard Approach. In the proceedings of COBRA 2000 RICS (Construction and Building Research Conference). Royal Naval College, University of Greenwich, UK., 1-16.
  • Bassioni, H.A., Price, A.D.F. and Hassan, T.M., 2004, Performance Measurement in Construction Firms. Journal of Management in Engineering, 20(2), 42–50.
  • Evangelidizs, K., 1992, Performance measured is performance gained. The Treasurer, February, 45–47.
  • Kagioglou, M., Cooper, R. and Aouad, G., 2001, Performance management in construction: A conceptual framework Construction Management and Economics, 19(1), 85–95.
  • Kaplan, R. S., and Norton, D. P., 1992, The Balanced ScorecardMeasures That Drive Performance. Harvard Business Review, 70(1), 71–79.
  • Lin ,C.T., Lee, C. and Wu, C.S., 2009, Optimizing a Marketing Expert Decision Process for the Private Hotel’ , Expert Systems with Applications,36 5613–5619.
  • Meade, L.M., 1996, A Methodology for the Formulation of Agile Critical Business Process, PhD Thesis, The University of Texas at Arlington.
  • Meade, L. M. & Sarkis, J., 1999, Analyzing Organizational Project Alternatives for Agile Manufacturing Processes-An Analytical Network Approach. International Journal of Production Research 37, 241-261.
  • Saaty, T.L., 1990, How to Make a Decision: The Analytical Hierarchy Process. European Journal of Operational Research, 48 (1) 9-26
  • Saaty, T.L., 1996, Decision Making with Dependence and Feedback: The Analytic Network Process, Pittsburgh, Pennsylvania: RWS Publications.
  • Saaty, T.L & Ozdemir, M.S., 2005, The Encyclical: A Dictionary of Decision with Dependence and Feedback Based the Analytical Network Process, RWS Publication, Pittsburg,.

PERFORMANCE RANKING OF TURKISH INSURANCE COMPANIES: THE ANP APPLICATION

Yıl 2014, Cilt: 6 Sayı: 11, 1 - 13, 27.01.2015
https://doi.org/10.14784/JFRS.2014117324

Öz

Decision making concept can be defined as selection process choosing one of the options, if the outcomes are not certain. In practice it is not sufficient to evaluate the options according to the simplest form of decision making only based on a criterion. In such cases, we must consider all the variety of different information to decide to best option. It arise the requirement of multi-criteria decision making methods.AHP (Analytical Hierarch Process) is a technique that models the relations which are different stage. On the other hand that technique is insufficient to evaluate interdependency relations. The ANP (Analytic Network Process) has the ability to add all the criteria related with the issue. The method of the ANP can be described as follows. The Şrst phase of the ANP is to compare the criteria in whole system to form the supermatrix. This is done through pairwise comparisons by asking experts. The Şrst step of the ANP is to compare the importance between each criterion. The next step is to calculate the influence of the elements (criteria) in each component (matrix) using the eigenvalue method.In this research, financial performans ranking of Turkish Insurance companies, which large-scaled business in non-life branches, are obtained for the period 2006-2010 using financial ratios of companies and applying the ANP model which was developed with the superdecision software

Kaynakça

  • Amaratunga, D. & Baldry, D. 2000a, Performance Evaluation in Facilities Management: Using the Balanced Scorecard Approach. In the proceedings of COBRA 2000 RICS (Construction and Building Research Conference). Royal Naval College, University of Greenwich, UK., 1-16.
  • Bassioni, H.A., Price, A.D.F. and Hassan, T.M., 2004, Performance Measurement in Construction Firms. Journal of Management in Engineering, 20(2), 42–50.
  • Evangelidizs, K., 1992, Performance measured is performance gained. The Treasurer, February, 45–47.
  • Kagioglou, M., Cooper, R. and Aouad, G., 2001, Performance management in construction: A conceptual framework Construction Management and Economics, 19(1), 85–95.
  • Kaplan, R. S., and Norton, D. P., 1992, The Balanced ScorecardMeasures That Drive Performance. Harvard Business Review, 70(1), 71–79.
  • Lin ,C.T., Lee, C. and Wu, C.S., 2009, Optimizing a Marketing Expert Decision Process for the Private Hotel’ , Expert Systems with Applications,36 5613–5619.
  • Meade, L.M., 1996, A Methodology for the Formulation of Agile Critical Business Process, PhD Thesis, The University of Texas at Arlington.
  • Meade, L. M. & Sarkis, J., 1999, Analyzing Organizational Project Alternatives for Agile Manufacturing Processes-An Analytical Network Approach. International Journal of Production Research 37, 241-261.
  • Saaty, T.L., 1990, How to Make a Decision: The Analytical Hierarchy Process. European Journal of Operational Research, 48 (1) 9-26
  • Saaty, T.L., 1996, Decision Making with Dependence and Feedback: The Analytic Network Process, Pittsburgh, Pennsylvania: RWS Publications.
  • Saaty, T.L & Ozdemir, M.S., 2005, The Encyclical: A Dictionary of Decision with Dependence and Feedback Based the Analytical Network Process, RWS Publication, Pittsburg,.
Toplam 11 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Bölüm Makaleler
Yazarlar

İlyas Akhisar

Yayımlanma Tarihi 27 Ocak 2015
Gönderilme Tarihi 27 Ocak 2015
Yayımlandığı Sayı Yıl 2014 Cilt: 6 Sayı: 11

Kaynak Göster

APA Akhisar, İ. (2015). PERFORMANCE RANKING OF TURKISH INSURANCE COMPANIES: THE ANP APPLICATION. Finansal Araştırmalar Ve Çalışmalar Dergisi, 6(11), 1-13. https://doi.org/10.14784/JFRS.2014117324