Tavsiye Sistemlerinde Büyük Verinin Kullanımı Üzerine Kapsamlı Bir İnceleme

Yıl 2018, Cilt: 30 Sayı: 4, 339 - 357, 31.12.2018

Anıl Utku , Muhammet Ali Akcayol

https://doi.org/10.7240/marufbd.440095

Öz

Web tabanlı e-ticaret platformlarındaki gelişmeler, tavsiye
sistemlerinin giderek önem kazanmasına neden olmaktadır. Tavsiye sistemleri,
kullanıcılar için faydalı ve kişiselleştirilmiş öneriler sunmak için
geliştirilen sistemlerdir. Büyük veri çağında, artan sayıda kullanıcı ve ürün
karşısında mevcut tavsiye sistemleri ölçeklenebilirlik ve verimlilik sorunları
yaşamaktadır. Bu çalışma kapsamında, büyük veri ve tavsiye sistemleri üzerine
kapsamlı ve karşılaştırmalı bir inceleme yapılmıştır. Literatürde büyük verinin
tavsiye sistemlerinde kullanıldığı çalışmalar incelenmiş, büyük verinin tavsiye
sistemlerine yüksek performans ve başarı ile uygulanabilmesi için gerekli
önişlemler ve yöntemler detaylı bir şekilde incelenmiştir.

Anahtar Kelimeler

Büyük Veri, Akan Veri, Tavsiye Sistemleri

Kaynakça

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