CONSUMER INVOLVEMENT AND BRAND SENSITIVITY OF UNIVERSITY STUDENTS IN THEIR CHOICE OF FASHION PRODUCTS

A. Ersun; Figen Yıldırım

Araştırma Makalesi

CONSUMER INVOLVEMENT AND BRAND SENSITIVITY OF UNIVERSITY STUDENTS IN THEIR CHOICE OF FASHION PRODUCTS

Yıl 2010, Cilt: 28 Sayı: 1, 0 - , 11.03.2015

Öz

The purpose of this study is to better understand the interest of university
students in fashion products and to ascertain how different social variables explain
variance in their brand sensitivity.Fashion happens to be a relevant and powerful
force in our lives. At every level of society, people greatly care about the way they
look, which affects both their self –esteem and the way other people interacr with
them. For young adults wearing fashion brands seems to be a way of feeling
adequate.
This phenomenon is studied in the context of consumer involvement and
brand sensitivity of university students in their choice of fashion products by
underlining influence of socialization factors and their habits in fashion adoption.

Anahtar Kelimeler

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Kaynakça

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CONSUMER INVOLVEMENT AND BRAND SENSITIVITY OF UNIVERSITY STUDENTS IN THEIR CHOICE OF FASHION PRODUCTS

Yıl 2010, Cilt: 28 Sayı: 1, 0 - , 11.03.2015

A. Ersun Figen Yıldırım

Öz

-

Anahtar Kelimeler

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Kaynakça

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Toplam 1 adet kaynakça vardır.

Ayrıntılar

Birincil Dil	İngilizce
Bölüm	Makaleler
Yazarlar	A. Ersun Bu kişi benim Figen Yıldırım
Yayımlanma Tarihi	11 Mart 2015
Gönderilme Tarihi	4 Mart 2014
Yayımlandığı Sayı	Yıl 2010 Cilt: 28 Sayı: 1

Kaynak Göster

APA	Ersun, A., & Yıldırım, F. (2015). CONSUMER INVOLVEMENT AND BRAND SENSITIVITY OF UNIVERSITY STUDENTS IN THEIR CHOICE OF FASHION PRODUCTS. Marmara Üniversitesi İktisadi Ve İdari Bilimler Dergisi, 28(1).
AMA	Ersun A, Yıldırım F. CONSUMER INVOLVEMENT AND BRAND SENSITIVITY OF UNIVERSITY STUDENTS IN THEIR CHOICE OF FASHION PRODUCTS. Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi. Mart 2015;28(1).
Chicago	Ersun, A., ve Figen Yıldırım. “CONSUMER INVOLVEMENT AND BRAND SENSITIVITY OF UNIVERSITY STUDENTS IN THEIR CHOICE OF FASHION PRODUCTS”. Marmara Üniversitesi İktisadi Ve İdari Bilimler Dergisi 28, sy. 1 (Mart 2015).
EndNote	Ersun A, Yıldırım F (01 Mart 2015) CONSUMER INVOLVEMENT AND BRAND SENSITIVITY OF UNIVERSITY STUDENTS IN THEIR CHOICE OF FASHION PRODUCTS. Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi 28 1
IEEE	A. Ersun ve F. Yıldırım, “CONSUMER INVOLVEMENT AND BRAND SENSITIVITY OF UNIVERSITY STUDENTS IN THEIR CHOICE OF FASHION PRODUCTS”, Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi, c. 28, sy. 1, 2015.
ISNAD	Ersun, A. - Yıldırım, Figen. “CONSUMER INVOLVEMENT AND BRAND SENSITIVITY OF UNIVERSITY STUDENTS IN THEIR CHOICE OF FASHION PRODUCTS”. Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi 28/1 (Mart 2015).
JAMA	Ersun A, Yıldırım F. CONSUMER INVOLVEMENT AND BRAND SENSITIVITY OF UNIVERSITY STUDENTS IN THEIR CHOICE OF FASHION PRODUCTS. Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi. 2015;28.
MLA	Ersun, A. ve Figen Yıldırım. “CONSUMER INVOLVEMENT AND BRAND SENSITIVITY OF UNIVERSITY STUDENTS IN THEIR CHOICE OF FASHION PRODUCTS”. Marmara Üniversitesi İktisadi Ve İdari Bilimler Dergisi, c. 28, sy. 1, 2015.
Vancouver	Ersun A, Yıldırım F. CONSUMER INVOLVEMENT AND BRAND SENSITIVITY OF UNIVERSITY STUDENTS IN THEIR CHOICE OF FASHION PRODUCTS. Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi. 2015;28(1).