The Examination of the Role of Identifying the Factors Influencing Consumer Behaviour in Multinational Markets on the MNCs' Market Success

Yıl 2009, Cilt: 27 Sayı: 2, 181 - 201, 11.03.2015

Aslı Ekmekçi

Öz

.

Anahtar Kelimeler

Tüketici davranışları, Alışveriş eğilimi, Çokuluslu pazarlar, çokuluslu işletmecilik

The Examination of the Role of Identifying the Factors Influencing Consumer Behaviour in Multinational Markets on the MNCs' Market Success

Öz

-

Anahtar Kelimeler

-

Kaynakça

• ALLSOPP, J.F., Personality as a determinant of beer and cider consumption among young men. Personality and Individual Differences, Vol.7, 1986, pp.341-347.
• BENNETT, R., Communicator credibility, personality factors and customer responses to comparative advertising claims. Marketing Intelligence & Planning, Vol.15, No.2, 1997, pp.85–96.
• BODEY, K.; Grace, D., Segmenting service “complainers” and “non-complainers” on the basis of consumer characteristics. Journal of Services Marketing, Vol.20, No.3, 2006, pp.178–187.
• BOVE, L.; Mitzifiris, B., Personality traits and the process of store loyalty in a transactional prone context. Journal of Services Marketing, Vol.21, No.7, 2007, pp.507–519.
• CARRELL, M.R.; Jennings, D.F.; Heavrin, C., Fundamentals of Organizational Behaviour, New Jersey: Prentice Hall, 1997.
• CHAUDHURI, A.; Holbrook, M.B., The chain of effects from brand trust and brand affect to brand performance: the role of brand loyalty. Journal of Marketing, Vol.65, April, 2001, pp.81-93.
• CHETTHAMRONGCHAI, P.; Davies, G., Segmenting the market for food shoppers using attitudes to shopping and to time. British Food Journal, Vol.102, No.2, 2000, pp.81-101.
• CHOI, J.; Park, J., Multichannel retailing in Korea Effects of shopping orientations and information seeking patterns on channel choice behavior. International Journal of Retail & Distribution Management, Vol.34, No.8, 2006, pp.577-596.
• CHRISTENSEN, RAYNOR and VERLINDEN, 2001 as cited in Logman, M., Logical brand management in a dynamic context of growth and innovation. Journal of Product & Brand Management, Vol.16, No.4, 2007, pp.257–268, p.261.
• CHUI, A.C.W.; Kwok, C.C.Y., National culture and life insurance consumption. Journal of International Business Studies, Vol.39, No.1, 2008, pp.88-102.
• CZINKOTA, M.R. ; Ronkainen, I.A., International Marketing, 5th Edition, FortWorth, TX: The Dryden Press, 1998.
• DARDEN, W.R.; Howell, R.D., Socialization effects of retail work experience on shopping orientations. Journal of the Academy of Marketing Science, Vol.15, 1997, pp.52-63.
• DWYER, S.; Mesak, H.; Hsu, M., An exploratory examination of the influence of national culture on cross-national product diffusion. Journal of International Marketing, Vol.13, No.2, 2005, pp.1-27.
• ENGEL, Kollatt, D.; Blackwell, P., Consumer Behaviour, 7th Ed., New York: Nostrand Rinehold, 1991.
• EVES, A.; Cheng, L., Cross-cultural evaluation of factors driving intention to purchase new food products-Beijing, China and south-east England. International Journal of Consumer Studies, Vol.31, No.4, 2007, p.410-425.
• FIRAT, A. F ; Dholakia, N., Marketing in a post modern world. European Journal of Marketing, Vol.29, No.1, 1995, pp.27-40.
• GARBARINO, E.; Johnson, M.S., The different roles of satisfaction, trust, and commitment in customer relationships. Journal of Marketing, Vol.63, April, 1999, pp.70-87.
• GONG, W.; Li, Z.; Stump, R., Global internet use and access: cultural considerations. Asia Pacific Journal of Marketing and Logistics, Vol.19, No.1, 2007, pp.57-74.
• GORDON, J.R., Organizational Behaviour A Diagnostic Approach, 6th Edition, New Jersey: Prentice Hall, 1996.
• GRIFFIN, R.W.; Ebert, R.J., Business, 5th Edition, New Jersey: Prentice Hall, 1999.
• GUTHRIE, J.P.; Coate, C.J.; Schwoerer, C.E., Career management strategies: the role of personality, Journal of Managerial Psychology, Vol. 13, No. 5/6, 1998, pp.371-386.
• HUSTED, S.W.; Varble, D.L., Principles of Modern Marketing. Alyyn&Bacon Publishing, 1999.
• KEAVENEY, S.M.; Parthasarathy, M., Customer switching behavior in online services: an exploratory study of the role of selected attitudinal, behavioral, and demographic factors. Journal of Academy of Marketing Services, Vol.29, No.4, 2001, pp.374-390.
• KELLER, K.L., Conceptualizing, measuring and managing customer-based brand equity. Journal of Marketing, Vol.57, January, 1993, pp.1-22.
• KOTLER, P.; Armstrong, G., Marketing: An Introduction, 6th Edition, New Jersey: Prentice Hall, 2003.
• LA FERLE, C. ; Edwards, S.M. ; Mizuno, Y., Internet diffusion in Japan: cultural considerations. Journal of Advertising Research, Vol.42, No.2, 2002, pp.65-79.
• LINN, V., Buy the way neurotic? psychotic? what type of shopper are you?. Pittsburgh Post-Gazette, December, No.19, 2007, pp.7-8.
• LIU, F.; Murphy, J., A qualitative study of Chinese wine consumption and purchasing: Implications for Australian wines. International Journal of Wine Business Research, Vol.19, No.2, 2007, pp.98-113.
• LOGMAN, M., Logical brand management in a dynamic context of growth and innovation. Journal of Product & Brand Management, Vol.16, No.4, 2007, pp.257–268, p.261.
• LUTHANS, F., Organizational Behaviour, 11th Edition, New York: McGraw Hill, 2008.
• MANO, H.; Oliver, R.L., Assessing the dimensionality and structure of the consumption experience: evaluation, feeling and satisfaction. Journal of Consumer Research, Vol.20, 1993, pp.451-466.
• MATZLER, K. ; Faullant, R. ; Renzl, B. ; Leiter, V., The relationship between personality traits (extraversion and neuroticism), emotions and customer self-satisfaction. Innovative Marketing, Vol.1, No.2, 2005, pp.32-39.
• MATZLER, K.; Bidmon, S.; Krauter, S., Individual determinants of brand affect: the role of the personality traits of extraversion and openness to experience. Journal of Product & Brand Management, Vol.15, No.7, 2006, pp.427–434.
• MCCORT, D.J. ; Malhotra, N.K., Culture and consumer behavior: toward an understanding of cross-cultural consumer behavior in international marketing. Journal of International Consumer Marketing, Vol.6, No.2, 1993, pp.91-127.
• MCCRACKEN, G.. Culture and consumption: a theoretical account of the structure and movement of the cultural meaning of consumer goods. Journal of Consumer Research, Vol.13, 1996, pp.71-84.
• MIRZE, K., Introduction to Business. Istanbul: Literatür Publishing, 2002, p.293.
• MOWEN, J.C.; Speers, N., Understanding compulsive buying among college students: a hierarchical approach. Journal of Consumer Psychology, Vol.8, 1999, pp.407-430.
• MUCUK, İ., Pazarlama İlkeleri, 14th Edition, Istanbul: Turkmen Publishing, 2004.
• ODEKERKEN-SCHRODER, G.; de Wulf, K.; Schumacher, P., Strengthening outcomes of retailer-consumer relationships: the dual impact of relationship marketing tactics and consumer personality. Journal of Business Research, Vol.56, 2003, pp.177-190.
• PIERCY, N.F.; Morgan, N.A., Strategic and Operational Market Segmentation: A Managerial Analysis. Journal of Strategic Marketing, Vol.1, 1993, pp.123-140.
• PRIDE, W. M.; Ferrell, O.C., Marketing. Boston: Houghton Mifflin Publishing, 2000.
• ROBBINS, S.P., Organizational Behaviour, 10th Edition New Jersey: Prentice Hall 2003.
• RODRIGUEZ-PINTO, J.; Rodríguez-Escudero, A.I.; Gutiérrez-Cillán, J., Order, positioning, scope and outcomes of market entry. Industrial Marketing Management, Vol.37, 2008, pp.154–166, p.154.
• SHEIN, E., Organizational Culture and Leadership, Canada: John Wiley and Sons Publishing, 1997.
• SIDIN, S.M.; Rahman, M.A.; Rashid, Z.A.; Othman, N.; Bakar, A.Z.A., Effects of social variables on urban children’s consumption attitude and behavior intentions. Journal of Consumer Marketing, Vol.25, No.1, 2008, pp.7–15.
• SINGH, S., Cultural differences in, and influences on, consumers’ propensity to adopt innovations. International Marketing Review, Vol.23, No.2, 2006, 173-191.
• SKINNER, S.J., Marketing. Boston: Houghton Mifflin Publishing, 1990.
• TAYLOR, S.; Hunter, G., An exploratory investigation into the antecedents of satisfaction, brand attitude and loyalty within the B2B eCRM industry. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, Vol.16, 2003, pp.19-35.
• TERBLANCHE, N.S. ; Boshoff, C., The in-store shopping experience: a comparative study of supermarket and clothing store customers. South African Journal of Business Management, Vol.35, No.4, 2004, pp.1-10.
• WATCHRAVESRINGKAN, K.; Yurchisin, J., A structural analysis of value orientations, price perception and ongoing search behaviour: a cross-cultural study of American and Korean consumers. International Journal of Consumer Studies, Vol.31, No.3, 2007, pp.272-288.
• WOODRUFF, R.B., Customer value: the next source for competitive advantage. Journal of the Academy of Marketing Science, Vol.25, No.2, 1999, pp.139-153.
• YENIYURT, S.; Townsend, J.D., Does culture explain acceptance of new products in a country? An empirical investigation. International Marketing Review, Vol.20, No.4, 2003, pp.377-396.
• YU, L., Cross-Shopping and Shopping Orientation: Consumer Perceived Value in Today’s Dynamic Retail Environment. A PhD Dissertation Submitted to the Faculty of The Graduate School at The University of North Carolina, 2006.