SEYAHAT MOTİVASYONLARINA İLİŞKİN BİR YAZIN İNCELEMESİ

Yıl 2017, Cilt: 7 Sayı: 2, 118 - 140, 28.12.2017

Serhat Aydın , Hakan Sezerel

Öz

Bu çalışmada,
1970’lerden bu yana turist davranışlarını açıklamada yararlanılan seyahat
motivasyonlarına yönelik teoriler gözden geçirilmiş, itici ve çekici faktörler
üzerine yapılan 42 görgül araştırma; amaç, yöntem ve sonuçlarıyla
incelenmiştir. Elde edilen bulgular, yapılan araştırmalarda içerik ve yöntem
açısından bir tekdüzelik olduğuna işaret etmektedir. Buna göre, araştırmalarda bir
örüntü ortaya çıkmaktadır: nicel araştırma deseni benimsenmekte, faktör
analizine başvurulmakta ve yinelenen itici ve çekici faktörler elde
edilmektedir. Bu durum, ilgili yazında bir çeşitlenmeye ihtiyaç olduğunu
göstermektedir. Araştırmacıların farklı araştırma desenleriyle ve değişkenlerle
yordayıcı ve doğrulayıcı modellere yönelmeleri yöntemsel tekdüzeliği aşmada
katkı sağlayacaktır. Koşut olarak, yerel ve kültürel bağlamı öncelemenin ve
kültürel mesafe konusundaki yazına başvurmanın itici ve çekici faktörler
yazınını zenginleştireceği düşünülmektedir.

Anahtar Kelimeler

Motivasyon, Seyahat Motivasyonu, İtici ve Çekici faktörler, İtme ve Çekme Kuramı

Kaynakça

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