ET VE SÜT ÜRÜNLERİ AMBALAJLARI ÜZERİNDE BULUNAN BİLGİLERİ KULLANMAYA YÖNELİK TÜKETİCİ DAVRANIŞLARI

Yıl 2023, Cilt: 13 Sayı: 3, 1528 - 1540, 25.09.2023

Bekir Özkan , Fatih Koç

https://doi.org/10.30783/nevsosbilen.1274775

Öz

ÖZ
Bu çalışmanın amacı; tüketicilerin ambalajlı et ve süt ürünlerini satın alırken, ambalaj üzerindeki bilgilere ne derece dikkat ettiklerinin ortaya çıkarılmasıdır. Çalışma kapsamında öncelikle, sıklıkla tüketilen ve kolayca ulaşabilen ambalajlı et ve süt ürünlerinin üzerinde yer alan bilgiler market vb. yerlerde incelenerek tespit edilmiştir. Daha sonra söz konusu bilgilerden yola çıkarak yazarlar tarafından anket soruları geliştirilmiştir. Elde edilen verilere faktör analizi, bağımsız örneklem T-Testi ve ANOVA analizi yapılmıştır. Elde edilen sonuçlara göre; araştırmaya katılanlar, ürünlerin son kullanma tarihini, üretim tarihini ve tavsiye edilen tüketim tarihini yüksek oranda kontrol etmektedir. Et ve süt ürün türüne göre, içindekiler ve ürün/sertifika boyutunda araştırmaya katılanlar arasında anlamlı farklılık varken, tarih boyutunda araştırmaya katılanlar arasında anlamlı farklılık yoktur. Medeni duruma göre de, içindekiler ve ürün/sertifika boyutunda anlamlı farklılık varken, tarih boyutunda farklılık yoktur. Yaş grupları açısından değerlendirildiğinde, her üç boyutta da anlamlı bir farklılık yoktur. Aynı şekilde, eğitim durumunda da anlamlı bir farklılık yoktur.

Anahtar Kelimeler

Ambalaj, Gıda, Et-Süt, Et Ürünleri, Süt Ürünleri

CONSUMER BEHAVIOR TO USE THE INFORMATION CONTAINED ON MEAT AND DAIRY PRODUCTS’ PACKAGING

Öz

ABSTRACT
The purpose of this study is to find out to what degree which consumers pay attention to the information given on the package when purchasing meat and dairy products. Firstly, the information on packed meat products and dairies that are frequently consumed and easily accessible in supermarkets and marketplaces were examined. Afterwards, based on the given information on packages, survey questions were developed by authors. Factor analysis, independent samples T-Test and ANOVA analysis were made to collected data. According the results; participants in the research highly checked the product’s expiration, production and recommended consumption dates. As for meat products and dairies, there is a significant difference between participants in the research in terms of ingredients and product/certificate aspects. However, there is no significant difference between paticipants in the research as far as the date is concerned. Regarding marital status, while there is a significant difference in ingredients and product/certificate aspects, but there is no difference as far as the date is concerned. Evaluating age groups, there is no significant difference among the age groups in all three aspects. Likewise, there is no significant difference in terms of educational backgrounds.

Anahtar Kelimeler

Package, Food, Meat-Milk, Meat Products, Dairy Products

Kaynakça

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