Investigating the Human Capital within the Scope of Global Container Lines: A Content Analysis

Yıl 2018, Cilt: 8 Sayı: 1, 167 - 179, 30.03.2018

Ramazan Özkan Yıldız , İlke Sezin Ayaz Esra Baran

Öz

The purpose of this study is to examine the human capital indicators within the scope of container
shipping industry. In order to reach the objective of the study a content
analysis is carried out. The sample of study is determined as the top 5 ranked
global container lines in Alphaliner Top100 list according to their market
share. In the analysis judgmental sampling method is used. The human capital
(HC) indicators obtained as a result of the literature review are used as the
key words and search frame on the content analysis of web sites. According to
findings of the study, some of the most frequently mentioned human capital
indicators are “health and safety”, “training”, “experience”, “commitment”,
“skill”, “recruitment”, “education” and “leadership”. It is determined that the
main elements to which container lines give importance in their human capital
approaches are as follows; the welfare, development and commitment of the employees.
The findings of this study constitute a useful source for the human capital
literature within the context of the global container shipping industry.

Anahtar Kelimeler

Intellectual Capital, Human Capital, Shipping, Container Shipping Lines, Content Analysis

Uluslararası Konteyner Hatları Kapsamında İnsan Sermayesinin İncelenmesi: Bir İçerik Analizi

Öz

Bu çalışmanın amacı uluslararası konteyner endüstrisi
kapsamında insan sermayesi göstergelerini incelemektir. Çalışmanın amacına
ulaşmak için bir içerik analizi uygulanmıştır. Çalışmanın örneklemi, yargısal
örnekleme yöntemiyle pazar paylarına göre Alphaliner Top100 listesinde yer alan
ilk 5 global konteynır hattı olarak tespit edilmiştir. Literatür taraması
sonucunda elde edilen insan sermayesi göstergeleri web sitelerinin içerik
analizinde anahtar kelimeler ve arama çerçevesi olarak kullanılmıştır.
Araştırmanın bulgularına göre, en sık rastlanan insan sermayesi
göstergelerinden bazıları; "sağlık ve güvenlik",
"yetiştirme", "deneyim", "bağlılık",
"yetenek", "işe alma", "eğitim" ve
"liderlik" olarak belirlenmiştir. Konteyner hatlarının insan
sermayesi yaklaşımlarında önem verilen ana unsurların şunlar olduğu tespit
edilmiştir; Çalışanların refahı, gelişimi ve bağlılığı. Bu çalışmanın bulguları
küresel konteyner endüstrisi bağlamında insan sermayesi literatürü için yararlı
bir kaynak teşkil etmektedir.

Anahtar Kelimeler

Entellektüel Sermaye, İnsan Sermayesi, Denizcilik, Konteyner Hatları, İçerik Analizi

Kaynakça

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