Çevreci Tüketim Davranışı: Boyutları ve Ölçümü

Yıl 2018, Cilt: 11 Sayı: 3, 42 - 66, 03.08.2018

İnci Dursun , Ebru Tümer Kabadayı Ahmet Tuğrul Tuğer

https://doi.org/10.25287/ohuiibf.403831

Cited By: 10

Öz

Sürdürülebilir kalkınma kapsamında
önemle üzerinde durulan çevreci tüketim davranışının ulusal ve uluslararası literatürde
farklı şekillerde ve düzeylerde operasyonelleştirildiği görülmektedir. Bu araştırmanın
temel amacı çevreci davranışı süreç yaklaşım ile kavramsallaştırarak, tüketim
sürecinin her aşamasını temsil eden davranışlardan oluşan çok boyutlu “çevreci
tüketim” ölçeğinin önerilmesidir. 
Araştırmada aynı zamanda tüketim sürecinin farklı aşamalarında ortaya
çıkan ve çevre sorunlarının azaltılmasına katkı sağlayan davranışların Türk
tüketicileri tarafından hangi sıklıkta sergilendiği, hangi davranışların
çevreci hassasiyetlerle daha yakından ilişkili olduğunun araştırılması
hedeflenmiştir. Bu doğrultuda, İstanbul, Kocaeli, Ankara’da toplam 707
katılımcıdan anket yöntemi ile veri toplanmıştır. Araştırma sonucunda, iki adet
birinci düzey faktör (tüketim öncesinde çevreyi koruyan ürünlerin tercihi olan
yeşil tüketim ve tüketim sonrasında geri dönüşüm) ve bir adet ikinci düzey
faktörü (kullanım sırasındaki enerji tasarrufu) kapsayan üst düzey çevreci
tüketim davranışı ölçeğinin uygun olduğu bulunmuştur. Ayrıca Türk
tüketicilerinin çevreci davranışlarının doğasına ilişkin bulgular özetlenmiştir

Anahtar Kelimeler

Çevreci Tüketim

Pro-Environmental Consumption Behavior: Dimensions And Measurement

Öz

Pro-environmental
consumption behavior, highly emphasized within the scope of sustainable
development, has been operationalized with different types and levels in the
extant national and international literature. The main objective of this
research is to propose a multidimensional "pro-environmental
consumption" scale covering behaviors that represent each stage of the
consumption process, conceptualizing environmental behavior through a process
approach. It was also aimed to explore Turkish consumers’ frequency of
behaviors that appeared in different stages of the consumption process and
contributed to the reduction of environmental problems, and also examine which
behaviors were more closely related to environmental sensitivities.
Consequently, data were collected from surveys of 707 participants in Istanbul,
Kocaeli, Ankara. As the result of the research, a higher order factor
pro-environmental consumption scale, covering two first-order factors (green
consumption in pre-purchase stage and recycling behavior in post consumption
stage) and one second order factor (energy conservation during consumption
stage) has been validated. Moreover, the findings about Turkish consumers’
environmental behavior have been summarized.

Anahtar Kelimeler

Pro-Environmental Consumption, Higher Order Scale, Process-Based Classification

Kaynakça

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