Bir Performans Değerlendirme Modelinin Kâğıt ve Kâğıt Ürünleri Basım Sektörüne Uygulanması: VZA-AHP Hibrit Algoritması

Yıl 2024, Cilt: 11 Sayı: 2, 215 - 238, 01.07.2024

Hilal Singer

https://doi.org/10.17541/optimum.1417219

Öz

Kâğıt ve kâğıt ürünleri basım sektörü, gelir elde etmede, istihdam oluşturmada ve ihracatın ve çeşitli endüstrilerin desteklenmesinde önemli bir rol oynamaktadır. Bu sektörde faaliyet gösteren şirketlerin etkinliğinin ölçülmesi iyileştirme için alanların belirlenmesinde ve genel performansın artırılmasında önemlidir. Bu çalışmada, Borsa İstanbul’da işlem gören on iki kâğıt ve kâğıt ürünleri basım şirketinin etkinliğini analiz etmek için iki aşamalı bir VZA (veri zarflama analizi)-AHP (analitik hiyerarşi prosesi) yaklaşımı önerilmektedir. Şirketlerin ikili karşılaştırmasını yapmak için modifiye VZA yöntemi kullanılmıştır. Girdi olarak toplam varlıklar, toplam özkaynaklar ve personel sayısı, çıktı olarak ise hasılat ve net dönem kârı seçilmiştir. AHP yöntemi, VZA aracılığıyla oluşturulan matematiksel modellerin çıktılarını dikkate alarak şirketleri önceliklendirmektedir. Önerilen çerçeve en etkin şirketin belirlenmesine, şirket performansının karşılaştırılmasına ve iyileştirilecek alanların belirlenmesine katkıda bulunarak farklı bir bakış açısı sunmaktadır.

Anahtar Kelimeler

Analitik Hiyerarşi Prosesi, Veri Zarflama Analizi, Etkinlik Ölçümü, Orman Ürünleri Endüstrisi

Application of a Performance Evaluation Model to the Paper and Paper Products Printing Sector: The DEA-AHP Hybrid Algorithm

Öz

The paper and paper products printing sector plays a crucial role in generating income, creating employment opportunities, and supporting exports and various industries. Measuring the efficiency of companies operating in this sector is important in identifying areas for improvement and enhancing overall performance. In this study, a two-stage DEA (data envelopment analysis)-AHP (analytic hierarchy process) approach is proposed to analyze the efficiency of twelve paper and paper products printing companies traded on Borsa Istanbul. The modified DEA method is employed to make pairwise comparisons of the companies. Total assets, total equity, and the number of employees are selected as inputs, while revenue and net profit are considered as outputs. The AHP method prioritizes the companies by considering the outputs of the mathematical models constructed via DEA. The proposed framework presents a different view because it contributes to identifying the most efficient company, benchmarking company performance, and determining areas for improvement.

Anahtar Kelimeler

Analytic Hierarchy Process, Data Envelopment Analysis, Efficiency Measurement, Forest Products Industry

Kaynakça

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