STRATEGIC ORIENTATION AND FIRM PERFORMANCE: AN EMPIRICAL STUDY ON FREE ZONE COMPANIES

Yıl 2013, Cilt: 9 Sayı: 1, 5 - 26, 01.06.2013

Arş.gör. İnci Polat , Yrd.doç.dr. Murat Mutlu

Öz

  Free zone is one of the country’s strategies to get a bigger share from world trade. Free zones not only expedite the entrance of advanced technology by attracting the foreign investors to the country, but also make the exporters of the country become competitive in the world market by providing convenience in terms of cheap raw materials and tax. This study aims to make a research on the relation among the comprehensive field research made on free zones, strategic orientations, and firm performance. Market, technology, and entrepreneurship orientations had been handled in this study. Firm performance, on the other hand, had been handled in terms of financial and nonfinancial performance. Sampling method, which is not based on a specific calculus of probabilities, had been used in convenience and the data had been collected by survey method. The data obtained from survey evaluated by making “Correlation Analysis” and “Hierarchical Regression Analysis” by means of SPSS 18.0 software. As a result of analysis, it is reached that strategic orientation show different impact on the firm performance. The study ends with the interpretation and evaluation of the indications both in theoretical terms and in administrative terms.

Anahtar Kelimeler

Free Zones, Strategic Orientation, Firm Performance

STRATEJİK ORYANTASYON VE FİRMA PERFORMANSI: SERBEST BÖLGE FİRMALARI ÜZERİNDE AMPİRİK BİR ÇALIŞMA

Öz

Dünya ticaretinden daha fazla pay alabilmek için ülkelerin stratejilerden biri de serbest bölgelerdir. Serbest bölgeler hem yabancı yatırımcıyı ülkeye çekerek ileri teknoloji girişini hızlandırmakta, hem de ucuz hammadde ve vergi açısından kolaylık sağlayarak ülke ihracatçısını dünya pazarında rekabet edebilir hale getirmektedir. Bu çalışma serbest bölgeler üzerine yapılan kapsamlı bir alan araştırması ile stratejik oryantasyonlar ve firma performansı arasındaki ilişkiyi araştırmayı amaçlamaktadır. Çalışmada stratejik oryantasyonlar olarak pazar, teknoloji ve girişimcilik oryantasyonları ele alındı. Firma performansı ise finansal ve finansal olmayan performans boyutları ile ele alındı. Çalışmada belirli bir olasılık hesabına dayanmayan kolayda örneklem yöntemi kullanılmış ve veriler anket yöntemiyle toplanmıştır. Elde edilen veriler korelasyon ve (hiyerarşik) regresyon analizleri yapılarak değerlendirilmiştir. Analiz sonucu uygulanan bulgular; stratejik oryantasyonların firma performansı üzerinde etkilerinin olduğunu göstermektedir. Çalışma elde edilen bulguların hem teorik hem de yönetsel anlamda değerlendirilmesi ve yorumlanması ile sona ermektedir

Anahtar Kelimeler

Serbest Bölgeler, Stratejik Oryantasyon, Firma Performansı

Kaynakça

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