KİŞİLİK ÖZELLİKLERİ, MATERYALİZM VE STATÜ TÜKETİMİNİN KOMPULSİF SATIN ALMA ÜZERİNDEKİ ETKİLERİNİN İNCELENMESİ

Yıl 2019, Sayı: 37, 333 - 345, 24.10.2019

Emine Karakuş Başlar , Zehra Bozbay

https://doi.org/10.30794/pausbed.533993

Cited By: 4

Öz

Günümüzde bireylerin satın alma sürecini yöneten birçok faktör
bulunmaktadır. Bu faktörlerden biri ise dürtüsel veya takıntılı olarak da
nitelendirilen kompulsif satın almadır. Bu çalışmanın amacı kompulsif satın
alma üzerinde etkili olan faktörleri belirlemektir. Kompulsif satın alma
psikolojik rahatsızlık sayılabilecek düzeyde takıntılı satın alma davranışıdır.
Tüketicileri kompulsif satın almaya yönelten birçok faktör bulunmaktadır. Bu
çalışmada kişilik özelliklerinin, materyalizmin ve statü tüketiminin kompulsif
satın alma üzerindeki etkileri incelenmiştir.
Çalışmada yer alan kişilik özellikleri bireylerin davranışlarının temelini
oluşturan özelliklerdir. Statü tüketimi üzerinde etkili olduğu düşünülen materyalizm
nesnelere sahip olmanın oldukça önemli bir unsur olarak görülmesidir. Statü
tüketimi ise bireylerin statüleri gereği satın alma davranışlarında bulunmaları
şeklinde tanımlanmaktadır. Çalışmada literatürden yararlanılarak
hazırlanan anket formu aracılığıyla yüzyüze toplanan 446 ankete yapısal eşitlik
modellemesi uygulanmıştır. Araştırma sonucunda kişilik özelliklerinin,
materyalizmin ve statü tüketiminin kompulsif satın alma üzerinde etkili olduğu
anlaşılmıştır. 

Anahtar Kelimeler

Kişilik Özellikleri, Materyalizm, Statü Tüketimi, Kompulsif Satın Alma, Yapısal Eşitlik Modeli

Kaynakça

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