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CONSUMERS’ PERCEPTIONS ABOUT CORPORATE SOCIAL RESPONSIBILITY PRACTICES: A PROFILE RESEARCH ON SKEPTICISM AND BRAND LOYALTY

Yıl 2022, Sayı: 48, 341 - 363, 01.01.2022

Uğur Uğur , Tuğba Kılıçer

https://doi.org/10.30794/pausbed.790532

Öz

This research aims to determine the profiles of consumers' perceptions about corporate social responsibility practices from the perspective of skepticism and whether the brand loyalty of consumers with different profiles differed. In research, the skepticism tendencies of the consumers towards social responsibility practices were examined in terms of the "Persuasion Knowledge Model". In the analysis of the data, explanatory factor analysis, cluster analysis, discriminant analysis, and one-way variance analysis were used. It is determined that the dimensions of skepticism as agent knowledge, topic knowledge, persuasion knowledge and opposition of promotion, dimensions of brand loyalty as cognitive, affective, action, and multi-brand loyalty. Participants are divided into four clusters according to the tendencies of skepticism: social responsibility opponents, moderate skeptics, social responsibility supporters, and non-skeptics. Significant differences are also found among the four clusters in terms of brand loyalty dimensions. Among the features that distinguish the clusters from each other best the first powerful function is agent knowledge, the second is persuasion knowledge. In the direction of the results, suggestions were offered for implementation and future research.

Anahtar Kelimeler

Corporate Social Responsibility Persuasion Knowledge Model Consumer Skepticism Brand Loyalty

Kaynakça

  • Ahluwalia, R. ve Burnkrant, R.E. (2004). “Answering Questions about Questions: A Persuasion Knowledge Perspective for Understanding the Effects of Rhetorical Questions”, Journal of Consumer Research, 31: 26-42.
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  • Akbaş, E. (2010). Kurumsal Sosyal Sorumluluk Uygulamalarının Tüketici Marka Bağlılığına Etkisinin Araştırılması. (Yayınlanmamış Yüksek Lisans Tezi). Çanakkale Onsekiz Mart Üniversitesi Sosyal Bilimler Enstitüsü.
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  • Albayrak, T., Caber, M. ve Aksoy, Ş. (2010). “Clustering Consumers According to Their Environmental Concerns and Scepticisms”, International Journal of Trade, Economics and Finance, 1(1): 84-88.
  • Aljarah, A. ve Ibrahim, B. (2020). “The Robustness of Corporate Social Responsibility and Brand Loyalty Relation: A Meta-Analytic Examination”, Journal of Promotion Management, 26(7): 1038-1072.
  • Andreasen, A.R. (2003). “The Life Trajectory of Social Marketing: Some Implications”, Marketing Theory, 3(3): 293-303.
  • Anghel, L.D., Grigore, G.F. ve Roşca, M. (2011). “Cause-Related Marketing, Part of Corporate Social Responsibility and Its Influence Upon Consumers’ Attitude”, Amfiteatru Economic, XIII(29): 72-85.
  • Angjelova, A. ve Sundström, P. (2015). Reducing Consumer Skepticism when Communicating CSR. (Bachelor Thesis). Sweden: Jököping International Business School.
  • Aytekin, P. (2015). “Persuasion Knowledge and Ad Skepticism”, International Journal of Research in Social Sciences, 4(10): 8-14.
  • Bailey, A.A. (2007). “Public Information and Consumer Skepticism Effects on Celebrity Endorsements: Studies among Young Consumers”, Journal of Marketing Communications, 13(2): 85-107.
  • Barkah (2015). “The Influence of Affinity for the Cause, Cause Proximity and Company-Cause Fit on Customer Loyalty with Skepticism as Intervening Variable (Study on Aqua Drinking Water Customerin Pontianak, West Kalimantan)”, European Journal of Business and Management, 7(10): 182-191.
  • Bearden, W.O., Hardesty, D.M. ve Rose, R.L. (2001). “Consumer Self-Confidence: Refinements in Conceptualization and Measurement”, Journal of Consumer Research, 28: 121-134.
  • Becker-Olsen, K.L., Cudmore, B.A. ve Hill, R.P. (2006). “The Impact of Perceived Corporate Social Responsibility on Consumer Behavior”,  Journal of Business Research, 59(1): 46-53.
  • Bosmans, A.M.M. ve Warlop, L. (2005). “How Vulnerable are Consumers to Blatant Persuasion Attempts?”. SSRN: https://ssrn.com/abstract=869978, (16.04.2018).
  • Boush, D.M., Friestad, M., ve Rose, G.M. (1994). “Adolescent Skepticism toward TV Advertising and Knowledge of Advertiser Tactics”, Journal of Consumer Research, 21(1): 165-175.
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  • Cuesta‐Valiño, P., Rodríguez, P. G. ve Núñez‐Barriopedro, E. (2019). “The Impact of Corporate Social Responsibility on Customer Loyalty in Hypermarkets: A New Socially Responsible Strategy”, Corporate Social Responsibility and Environmental Management, 26:761–769.
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TÜKETİCİLERİN KURUMSAL SOSYAL SORUMLULUK UYGULAMALARINA YÖNELİK ALGILARI: ŞÜPHECİLİK VE MARKA BAĞLILIĞI ÜZERİNE BİR PROFİL ARAŞTIRMASI

Yıl 2022, Sayı: 48, 341 - 363, 01.01.2022

Uğur Uğur , Tuğba Kılıçer

https://doi.org/10.30794/pausbed.790532

Öz

Bu araştırmanın amacı, tüketicilerin kurumsal sosyal sorumluluk uygulamalarına yönelik algılarını şüphecilik perspektifinden inceleyerek profillerini ortaya koymak ve farklı profillere sahip tüketicilerin marka bağlılığının farklılaşıp farklılaşmadığını belirlemektir. Araştırmada tüketicilerin sosyal sorumluluk uygulamalarına yönelik şüphecilik eğilimleri “İkna Bilgi Modeli” açısından incelenmiştir. Veriler analiz edilirken açıklayıcı faktör analizi, kümeleme analizi, diskriminant analizi ve tek yönlü varyans analizi kullanılmıştır. Araştırmada sosyal sorumluluk uygulamalarına yönelik şüpheciliğin boyutları; işletme bilgisi, konu bilgisi, ikna bilgisi ve tutundurma karşıtlığı olmak üzere dört boyuttan oluşmaktadır. Marka bağlılığının boyutları ise bilişsel, duygusal, davranışsal ve çoklu marka bağlılığı olarak belirlenmiştir. Katılımcılar şüphecilik eğilimlerine göre sosyal sorumluluk karşıtları, ılımlı şüpheciler, sosyal sorumluluğu destekleyenler ve şüpheci olmayanlar olarak dört kümede toplanmaktadır. Dört küme arasında marka bağlılığı boyutları bakımından da anlamlı farklılıklar tespit edilmiştir. Kümeleri birbirlerinden en iyi ayırt eden özellikler arasında birinci en güçlü fonksiyon işletme bilgisi, ikincisi ise ikna bilgisidir. Bu sonuçlar doğrultusunda uygulamaya ve gelecekteki araştırmalara dönük önerilerde bulunulmuştur.

Anahtar Kelimeler

Kurumsal Sosyal Sorumluluk Tüketici Şüpheciliği Marka Bağlılığı İkna Bilgi Modeli

Kaynakça

  • Ahluwalia, R. ve Burnkrant, R.E. (2004). “Answering Questions about Questions: A Persuasion Knowledge Perspective for Understanding the Effects of Rhetorical Questions”, Journal of Consumer Research, 31: 26-42.
  • Ahmed, Z., Rizwan, M., Ahmad, M. ve Haq, M. (2014). “Effect of Brand Trust and Customer Satisfaction on Brand Loyalty in Bahawalpur”, Journal of Sociological Research, 5(1): 306-326.
  • Akbaş, E. (2010). Kurumsal Sosyal Sorumluluk Uygulamalarının Tüketici Marka Bağlılığına Etkisinin Araştırılması. (Yayınlanmamış Yüksek Lisans Tezi). Çanakkale Onsekiz Mart Üniversitesi Sosyal Bilimler Enstitüsü.
  • Akram, M.U., Pervaiz, R. ve Riaz, T. (2012). “Impact of Viewer Response Profile on Skepticism Toward Advertising”, Global Journal of Management and Business Research, 12(12): 11-15.
  • Albayrak, T., Caber, M. ve Aksoy, Ş. (2010). “Clustering Consumers According to Their Environmental Concerns and Scepticisms”, International Journal of Trade, Economics and Finance, 1(1): 84-88.
  • Aljarah, A. ve Ibrahim, B. (2020). “The Robustness of Corporate Social Responsibility and Brand Loyalty Relation: A Meta-Analytic Examination”, Journal of Promotion Management, 26(7): 1038-1072.
  • Andreasen, A.R. (2003). “The Life Trajectory of Social Marketing: Some Implications”, Marketing Theory, 3(3): 293-303.
  • Anghel, L.D., Grigore, G.F. ve Roşca, M. (2011). “Cause-Related Marketing, Part of Corporate Social Responsibility and Its Influence Upon Consumers’ Attitude”, Amfiteatru Economic, XIII(29): 72-85.
  • Angjelova, A. ve Sundström, P. (2015). Reducing Consumer Skepticism when Communicating CSR. (Bachelor Thesis). Sweden: Jököping International Business School.
  • Aytekin, P. (2015). “Persuasion Knowledge and Ad Skepticism”, International Journal of Research in Social Sciences, 4(10): 8-14.
  • Bailey, A.A. (2007). “Public Information and Consumer Skepticism Effects on Celebrity Endorsements: Studies among Young Consumers”, Journal of Marketing Communications, 13(2): 85-107.
  • Barkah (2015). “The Influence of Affinity for the Cause, Cause Proximity and Company-Cause Fit on Customer Loyalty with Skepticism as Intervening Variable (Study on Aqua Drinking Water Customerin Pontianak, West Kalimantan)”, European Journal of Business and Management, 7(10): 182-191.
  • Bearden, W.O., Hardesty, D.M. ve Rose, R.L. (2001). “Consumer Self-Confidence: Refinements in Conceptualization and Measurement”, Journal of Consumer Research, 28: 121-134.
  • Becker-Olsen, K.L., Cudmore, B.A. ve Hill, R.P. (2006). “The Impact of Perceived Corporate Social Responsibility on Consumer Behavior”,  Journal of Business Research, 59(1): 46-53.
  • Bosmans, A.M.M. ve Warlop, L. (2005). “How Vulnerable are Consumers to Blatant Persuasion Attempts?”. SSRN: https://ssrn.com/abstract=869978, (16.04.2018).
  • Boush, D.M., Friestad, M., ve Rose, G.M. (1994). “Adolescent Skepticism toward TV Advertising and Knowledge of Advertiser Tactics”, Journal of Consumer Research, 21(1): 165-175.
  • Brønn, P.S. ve Vrioni, A.B. (2000). Measuring Skepticism to Cause Related Marketing: Preliminary Norwegian Results. (Discussion Paper). Norwegian School of Management BI.
  • Campbell, M.C. (1995). “When Attention-Getting Advertising Tactics Elicit Consumer Inferences of Manipulative Intent: The Importance of Balancing Benefits and Investments”, Journal of Consumer Psychology, 4(3): 225-254.
  • Carroll, A. (1979). “A Three-Dimensional Conseptual Model of Corporate Performance”, The Academy of Management Review, 4(4): 497-505.
  • Chaisurivirat, D. (2009). The Effect of Corporate Social Responsibility: Exploring The Relationship among CSR, Attitude Toward The Brand, Purchase Intention and Persuasion Knowledge. Graduate Theses and Dissertations. University of South Florida, U.S.A.
  • Chaudary, S. ve Ali, M. (2016). “The Spillover Effect of CSR Initiatives on Consumer Attitude and Purchase Intent: The Role of Customer-Company Identification with the Moderating Effect of Awareness”, Pakistan Journal of Commerce and Social Sciences, 10(2): 368-387.
  • Cuesta‐Valiño, P., Rodríguez, P. G. ve Núñez‐Barriopedro, E. (2019). “The Impact of Corporate Social Responsibility on Customer Loyalty in Hypermarkets: A New Socially Responsible Strategy”, Corporate Social Responsibility and Environmental Management, 26:761–769.
  • Çavuşoğlu, S.B., Karaman, Ö. ve Dal. S. (2016). “İstanbul Üniversitesi Spor Bilimleri Fakültesi Öğrencilerinin, Ünlü Kullanılan ve Kullanılmayan Spor Ürünü Dergi Reklamlarına Yönelik Yorumlarının İkna Bilgi Modeline Göre Değerlendirilmesi”, Sosyal Bilimler Dergisi, 8: 287-300.
  • Dalal, B. (2020). “The Antecedents and Consequences of CSR Skepcism: An Integrated Framework”, Journal of Sustainable Marketing, 1(1):1-9.
  • Darke, P.R. ve Ritchie, R.J.B. (2007). “The Defensive Consumer: Advertising Deception, Defensive Processing, and Distrust”, Journal of Marketing Research, 44(1): 114-127.
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  • Groza, M.D., Pronschinske, M.R. ve Walker, M. (2011). “Perceived Organizational Motives and Consumer Responses to Proactive and Reactive CSR”, Journal of Business Ethics, 102: 639-652.
  • Göktürk, B. (2017). “Halkla İlişkilerde Güven Kavramının Önemi”. Yalova Sosyal Bilimler Dergisi, 13: 76-89.
  • Guest, L.P. (1942). “Last vs. Usual Purchase Questions”, Journal of Applied Psychology, 26(2): 180-186.
  • Hussein, A.S., Ismail, T. ve Hapsari, R. (2015). “The Formation of Brand Loyalty in Indonesian Restaurant Industry”, European Journal of Tourism, Hospitality and Recreation, 6(2): 67-98.
  • Jackson, A.S. (2011). “Advertising to Adolescents: An Examination of Skepticism”, Global Journal of Business Research, 5(3): 85-91.
  • Kotler, P. ve Lee, N. (2005). Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause. Hoboken, New Jersey: John Wiley & Sons, Inc.
  • Lantos, G.P. (2001). “The Boundaries of Strategic Corporate Social Responsibility”, The Journal of Consumer Marketing, 18(7): 595-649.
  • Lau, G.T. ve Lee, S.H. (1999). “Consumers Trust in a Brand and the Link to Brand Loyalty”, Journal of Market Focused Management, 4(4): 341-370.
  • Lee, J. (2013). The Effects of Persuasion Knowledge on Consumers' Responses to Green Advertising: Focusing on Skepticism as Mediator. Master's Thesis, University of Tennessee, Knoxville, USA.
  • Lee, K. (2020). “Consumer Skepticism about Quick Service Restaurants’ Corporate Social Responsibility Activities”, Journal of Food Service Business Research, 23(5): 417-441.
  • Mikolajczak-Degrauwe, K. ve Brengman, M. (2014). “The Influence of Advertising on Compulsive Buying-The Role of Persuasion Knowledge”, Journal of Behavioral Addictions, 3(1): 65-73.
  • Mir, R.A. (2015). “Cause-Related Marketing v/s Corporate Social Responsibility (An Exploitative Marketing Or A Giving Strategy)”, Research Journal of Social Science and Management, 5(1): 171-178.
  • Mishra, H.G., Sinha, P.K., Singh, S. ve Koul, S. (2013). “Impact of Consumer Social Responsibility and Brand Social Responsibility Image on Brand Loyalty”, International Journal of Management and Business Research, 3(4): 297-309.
  • Mohr, L.A., Eroğlu, D. ve Scholder, P. (1998). “The Development of a Measure of Scepticism Toward Environmental Claims in Marketers’ Communications”, The Journal of Consumer Affairs, 32(1): 30-55.
  • Morsing, M. ve Schultz M. (2006). “Corporate Social Responsibility Communication: Stakeholder Information, Response and Involvement Strategies”, Business Ethics, 15(4): 323-38.
  • Neuninger, R.,Mather, D. ve Duncan, T. (2017). “Consumer's Scepticism of Wine Awards: a Study of Consumers’ Use of Wine Awards”, Journal of Retailing and Consumer Services, 35: 98-105.
  • Obermiller, C. ve Spangenberg, E.R. (1998). “Development of a Scale to Measure Consumer Skepticism Toward Advertising”, Journal of Consumer Psychology, 7(2): 159-186.
  • Oğuzlar, A. (2006). “Hanehalkı Tipi ve Kır-Kent Ayırımının Diskriminant Analizi İle İncelenmesi”, Akdeniz İ.İ.B.F. Dergisi, 11: 70-84.
  • Oliver, R.L. (1999). “Whence Customer Loyalty?”, Journal of Marketing, 63(Special Issue): 33-44.
  • Özdamar, K. (2010). Paket Programlar İle İstatistiksel Veri Analizi -Çok Değiskenli Analizler-. Ankara: Kaan Kitabevi.
  • Özdemir, H. (2009). “Kurumsal Sosyal Sorumluluğun Marka İmajına Etkisi”, İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi, 15: 57-72.
  • Özgen, E. (2007). “Kurumsal Sosyal Sorumluluk Kavramı ve Çalışan Memnuniyetine Etkisi”, D.Ü.Ziya Gökalp Eğitim Fakültesi Dergisi, 8: 1-6.
  • Öztürk, M.C. ve Topuz Savaş, A. (2014). “Sosyal Amaca Yönelik Pazarlama Reklamlarının Markaya Yönelik Tutum ve Satınalma Niyetine Etkisi: Anadolu Üniversitesi Öğretim Elemanlarına Yönelik Bir Uygulama”, Journal of Yasar University, 9(35): 6099-6260.
  • Pomering, A. ve Johnson, L.W. (2009). “Advertising Corporate Social Responsibility Initiatives to Communicate Corporate Image. Inhibiting Scepticism to Enhance Persuasion”, Corporate Communications: An International Journal, 14(4): 420-439.
  • Pouw, S. (2013). Communicating about CSR: The Effect of Fit and Level of Information on Skepticism and Reputation. (Master Thesis). University of Amsterdam.
  • Rehmat, F., Farsam, T., Ahmad, M.S. ve Naqvi, S.I.R. (2015). “Consumer Purchase Intentions Affected by Cause-Related-Marketing, Skepticism and Brand Loyalty: A Correlational Analysis”, Sukkur Institute of Business Administration, 2(1): 31-46.
  • Richards, L. (2013). “Examining Green Advertising and Its Impact on Consumer Skepticism and Purchasing Patterns”, Elon Journal of Undergraduate Research in Communications, 4(2): 1-12.
  • Rim, H. ve Kim, S. (2016). “Dimensions of Corporate Social Responsibility (CSR) Skepticism and Their Impacts on Public Evaluations toward CSR”, Journal of Public Relations Research, 28(5-6): 248-267.
  • Rivera, J. J., Bigne, E. ve Curras-Perez, R. (2019). “Effects of Corporate Social Responsibility on Consumer Brand Loyalty”, Review of Business Management, 21(3):394-415.
  • Saghini, K. (2008). UPS and Zoo Atlanta: A Case Study on Corporate Social Responsibility. (Graduate Thesis). Georgia State University, U.S.A.
  • Saran, M., Coşkun, G., İnal Zorel, F. ve Aksoy, Z. (2011). “Üniversitelerde Sosyal Sorumluluk Bilincinin Geliştirilmesi: Ege Üniversitesi Topluma Hizmet Uygulamaları Dersi Üzerine Bir Araştırma”, Journal of Yaşar University, 22(6): 3732-3747.
  • Scarlett, A. (2011). Communicating Corporate Social Responsibility: Challenges to Companies with Low Company Cause Fit. A Capstone Project Presented for the Degree of Masters of Arts. American University. Washington DC, USA.
  • Schramm-Klein, H. ve Zentes, J. (2008). “Corporate Social Responsibility of Retail Companies: Is it relevant for Consumers’ Purchasing Behavior?”, 11th Etienne THIL French Retailing Conference, La Rochelle. 02-03 Ekim 2008.
  • Sen, S. ve Bhattacharya, C.B. (2001). “Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility”, Journal of Marketing Research, 38(2): 225-243.
  • Serinikli, N. (2018). “Çalışanların Kurumsal Sosyal Sorumluluk Algılarının Örgütsel Bağlılıkları İle İlişkisi”, Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 31: 285-301.
  • Shabbir, S., Kaufmann, H.R., Ahmad, I. ve Qureshi, I.M. (2010). “Cause Related Marketing Campaigns and Consumer Purchase Intentions: The Mediating Role of Brand Awareness and Corporate Image”, African Journal of Business Management, 4(6): 1229-1235.
  • Skarmeas, D. ve Leonidou, C.N (2013). “When Consumers Doubt, Watch Out! The Role of CSR Skepticism”, Journal of Business Research, 66: 1831-1838.
  • Summak, M. E. (2018). “Kurumsal Sosyal Sorumluluk Algısının Tüketici Davranışıyla Etkileşimi”, Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi, 6(2): 1106-1127.
  • Söylemez, C. ve Kayabaşı, A. (2017). “Müşteri Sadakati ve Kurumsal Sosyal Sorumluluk Faaliyetleri (KSS): Kurumsal İmajın Aracılık Etkisinin İncelenmesi”, UİİİD-IJEAS, 16. UİK Özel Sayısı: 349-364.
  • Şahin, Ş., Yönet, Ö. Ve Suher, H.K. (2016). “Reklama Yönelik Şüphecilik: Anne-Baba ve Çocukları Arasındaki Farklar Üzerine Bir İnceleme”, Anadolu Üniversitesi İletişim Bilimleri Fakültesi Uluslararası Hakemli Dergisi, 24(2): 55-73.
  • Tien, C. ve Phau, I. (2009). “A Research Agenda for Consumers’ Skepticism toward Advertising Claims (CSA)”, ANZMAC, 1-8.
  • Urkut, S. ve Cengiz, E. (2019). “Kurumsal Sosyal Sorumluluğun Tüketici Temelli Marka Denkliğine Etkisi”, Beykoz Akademi Dergisi, 7(2): 126-146.
  • Vlachos, P.A., Koritos, C.D., Krepapa, A., Tasoulis, K. ve Theodorakis, I.G. (2016). “Containing Cause-Related Marketing Skepticism: A Comparison across Donation Frame Types”, Corporate Reputation Review, 19(1): 4-21.
  • Yapraklı, Ş., Noksan, E. ve Ünalan, M. (2017). “Tüketicilerin Sosyal Sorumluluk Projelerine Yönelik Genel Tutumlarının Marka Sadakati ve Satın Alma Niyeti Üzerindeki Etkisi”, MCBÜ Sosyal Bilimler Dergisi, 15(4): 133-154.
  • Yehia, S.M.Z. ve Massimo, C. (2016). “An Experıment on Brand Loyalty among Mobile Phone Users in The Basque Region of Spain”, Marketing and Innovation Management, 1: 32-47.
  • Yoon, Y., Gürhan Canlı, Z. ve Schwarz, N. (2006). “The Effect of Corporate Social Responsibility (CSR)Activities on Companies With Bad Reputations”, Journal of Consumer Psychology, 16(4): 377–390.
Toplam 84 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Konular Finans
Bölüm Makaleler
Yazarlar

Uğur Uğur 0000-0001-6009-6356

Tuğba Kılıçer 0000-0003-4583-7915

Erken Görünüm Tarihi 31 Aralık 2021
Yayımlanma Tarihi 1 Ocak 2022
Kabul Tarihi 24 Mart 2021
Yayımlandığı Sayı Yıl 2022 Sayı: 48

Kaynak Göster

APA Uğur, U., & Kılıçer, T. (2022). TÜKETİCİLERİN KURUMSAL SOSYAL SORUMLULUK UYGULAMALARINA YÖNELİK ALGILARI: ŞÜPHECİLİK VE MARKA BAĞLILIĞI ÜZERİNE BİR PROFİL ARAŞTIRMASI. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi(48), 341-363. https://doi.org/10.30794/pausbed.790532
AMA Uğur U, Kılıçer T. TÜKETİCİLERİN KURUMSAL SOSYAL SORUMLULUK UYGULAMALARINA YÖNELİK ALGILARI: ŞÜPHECİLİK VE MARKA BAĞLILIĞI ÜZERİNE BİR PROFİL ARAŞTIRMASI. PAUSBED. Ocak 2022;(48):341-363. doi:10.30794/pausbed.790532
Chicago Uğur, Uğur, ve Tuğba Kılıçer. “TÜKETİCİLERİN KURUMSAL SOSYAL SORUMLULUK UYGULAMALARINA YÖNELİK ALGILARI: ŞÜPHECİLİK VE MARKA BAĞLILIĞI ÜZERİNE BİR PROFİL ARAŞTIRMASI”. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, sy. 48 (Ocak 2022): 341-63. https://doi.org/10.30794/pausbed.790532.
EndNote Uğur U, Kılıçer T (01 Ocak 2022) TÜKETİCİLERİN KURUMSAL SOSYAL SORUMLULUK UYGULAMALARINA YÖNELİK ALGILARI: ŞÜPHECİLİK VE MARKA BAĞLILIĞI ÜZERİNE BİR PROFİL ARAŞTIRMASI. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 48 341–363.
IEEE U. Uğur ve T. Kılıçer, “TÜKETİCİLERİN KURUMSAL SOSYAL SORUMLULUK UYGULAMALARINA YÖNELİK ALGILARI: ŞÜPHECİLİK VE MARKA BAĞLILIĞI ÜZERİNE BİR PROFİL ARAŞTIRMASI”, PAUSBED, sy. 48, ss. 341–363, Ocak 2022, doi: 10.30794/pausbed.790532.
ISNAD Uğur, Uğur - Kılıçer, Tuğba. “TÜKETİCİLERİN KURUMSAL SOSYAL SORUMLULUK UYGULAMALARINA YÖNELİK ALGILARI: ŞÜPHECİLİK VE MARKA BAĞLILIĞI ÜZERİNE BİR PROFİL ARAŞTIRMASI”. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 48 (Ocak 2022), 341-363. https://doi.org/10.30794/pausbed.790532.
JAMA Uğur U, Kılıçer T. TÜKETİCİLERİN KURUMSAL SOSYAL SORUMLULUK UYGULAMALARINA YÖNELİK ALGILARI: ŞÜPHECİLİK VE MARKA BAĞLILIĞI ÜZERİNE BİR PROFİL ARAŞTIRMASI. PAUSBED. 2022;:341–363.
MLA Uğur, Uğur ve Tuğba Kılıçer. “TÜKETİCİLERİN KURUMSAL SOSYAL SORUMLULUK UYGULAMALARINA YÖNELİK ALGILARI: ŞÜPHECİLİK VE MARKA BAĞLILIĞI ÜZERİNE BİR PROFİL ARAŞTIRMASI”. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, sy. 48, 2022, ss. 341-63, doi:10.30794/pausbed.790532.
Vancouver Uğur U, Kılıçer T. TÜKETİCİLERİN KURUMSAL SOSYAL SORUMLULUK UYGULAMALARINA YÖNELİK ALGILARI: ŞÜPHECİLİK VE MARKA BAĞLILIĞI ÜZERİNE BİR PROFİL ARAŞTIRMASI. PAUSBED. 2022(48):341-63.
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