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THE EFFECT OF DARK TRIAD PERSONALITY TRAITS ON SUSTAINABLE CONSUMPTION BEHAVIOR

Yıl 2023, Sayı: 56, 377 - 397, 22.05.2023

Neslişah Özdemir , Şerife Kazancı Sunaoğlu

https://doi.org/10.30794/pausbed.1171780
Cited By: 1

Öz

In order to achieve sustainable development, it is essential that consumers exhibit environmentally and socially responsible consumption behavior. At this point, it is crucial to determine the factors that encourage or discourage sustainable consumption behavior among consumers. In this sense, the purpose of this study is to investigate the effect of dark triad personality traits on sustainable consumption behavior. The dark triad was examined in three aspects namely narcissism, Machiavellianism, and psychopathy; while sustainable consumption behavior was conceptualized as environmental awareness, savings, unnecessary consumption, and reusability. Data were collected from 307 consumers by online survey method. The dimensions of Machiavellianism and psychopathy were rated as a single personality trait as a result of the confirmatory factor analysis. In addition, factor analysis eliminated the reusability dimension of sustainable consumption behavior from the study. Based on the analyses conducted using the structural equation model, it was revealed that while narcissism did not have a significant effect on environmental awareness, savings, and unnecessary consumption; Machiavellianism-psychopathy dimension had a significant and negative effect on environmental awareness, saving, and unnecessary consumption. This study will contribute to the literature in terms of focusing on the dark aspects of personality in explaining sustainable consumption behavior.

Anahtar Kelimeler

Narcissism Machiavellianism Psychopathy Dark triad Sustainable consumption

Kaynakça

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KARANLIK ÜÇLÜ KİŞİLİK ÖZELLİKLERİNİN SÜRDÜRÜLEBİLİR TÜKETİM DAVRANIŞINA ETKİSİ

Yıl 2023, Sayı: 56, 377 - 397, 22.05.2023

Neslişah Özdemir , Şerife Kazancı Sunaoğlu

https://doi.org/10.30794/pausbed.1171780
Cited By: 1

Öz

Sürdürülebilir kalkınmanın sağlanmasında tüketicilerin topluma ve çevreye karşı duyarlı bir tüketim davranışı sergilemeleri oldukça önemlidir. Bu noktada, tüketicileri sürdürülebilir tüketime yönlendiren ya da sürdürülebilir tüketimi baskılayan faktörlerin tespit edilmesi gerekmektedir. Bu kapsamda bu araştırmada, karanlık üçlü kişilik özelliklerinin sürdürülebilir tüketim davranışına etkisinin incelenmesi amaçlanmaktadır. Karanlık üçlü; narsisizm, makyavelizm ve psikopati olarak üç boyutta incelenmektedir. Sürdürülebilir tüketim davranışı; çevreye duyarlılık, tasarruf, ihtiyaç dışı tüketim ve yeniden kullanılabilirlik olarak dört boyut kapsamında ele alınmaktadır. Araştırmanın verisi 307 tüketiciden çevrimiçi anket tekniğiyle toplanmıştır. Gerçekleştirilen doğrulayıcı faktör analizi neticesinde, makyavelizm ve psikopati boyutları birleştirilerek tek bir kişilik özelliği olarak değerlendirilmiştir. Ayrıca, sürdürülebilir tüketim davranışının yeniden kullanılabilirlik boyutu faktör analizi neticesinde analiz dışı bırakılmıştır. Yapısal eşitlik modeli kullanılarak gerçekleştirilen analizler sonucunda narsisizmin çevreye duyarlılık, tasarruf ve ihtiyaç dışı tüketim üzerinde anlamlı bir etkisinin olmadığı tespit edilmiştir. Makyavelizm-psikopati özelliği çevreye duyarlılık, tasarruf ve ihtiyaç dışı tüketim boyutlarını olumsuz yönde etkilemektedir. Araştırmanın sürdürülebilir tüketim davranışını açıklamada kişiliğin karanlık yönlerine odaklanması yönüyle literatüre katkı sağlayacağı düşünülmektedir.

Anahtar Kelimeler

Narsisizm Makyevelizm Psikopati Karanlık üçlü Sürdürülebilir tüketim

Kaynakça

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  • Özdemir, N. (2021). “Dindarlık ve Sürdürülebilir Tüketim Davranışı: Gönüllü Sadeliğin Aracı Rolü”. Turkish Journal of Marketing, 6(1), 70-89.
  • Özsoy, E., Rauthmann, J.F., Jonason, P.K., ve Ardıç, K. (2017). “Reliability and validity of the Turkish versions of Dark Triad Dirty Dozen (DTDD-T), Short Dark Triad (SD3-T), and Single Item Narcissism Scale (SINS-T)”. Personality and Individual Differences, 117, 11-14.
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  • Pilch, I., ve Górnik-Durose, M. E. (2016). “Do We Need “Dark” Traits to Explain Materialism? The Incremental Validity of The Dark Triad Over the HEXACO Domains in Predicting Materialistic Orientation”. Personality and Individual Differences, 102, 102-106.
  • Polatcı, S., ve Yeloğlu, H. O. (2021). “Karanlık ve aydınlık kişilik özelliklerinin girişimcilik niyeti üzerindeki etkisinin incelenmesi”. Journal of Organizational Behavior Review, 3(1), 73-87.
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  • Satıcı, S. A., Kayiş, A. R., Yılmaz, M. F., ve Eraslan-Çapan, B. (2019). “Üniversite Öğrencilerinde Karanlık Üçlü Kişilik Özellikleri ile Dürtüsellik ve Heyecan Arama Davranışları Arasındaki İlişkilerin İncelenmesi”. Türk Psikolojik Danışma ve Rehberlik Dergisi, 9(54), 857-881.
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  • Sheth, J. N., Sethia, N. K., ve Srinivas, S. (2011). “Mindful consumption: A customer-centric approach to sustainability”. Journal of the academy of marketing science, 39, 21-39.
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  • Vize, C. E., Lynam, D. R., Collison, K. L., ve Miller, J. D. (2018). “Differences Among Dark Triad Components: A Meta-Analytic Investigation”. Personality disorders: Theory, research, and treatment, 9(2), 101.
  • Wales, W. J., Patel, P. C., ve Lumpkin, G. T. (2013). “In Pursuit of Greatness: CEO Narcissism, Entrepreneurial Orientation, And Firm Performance Variance”. Journal of Management Studies, 50(6), 1041-1069.
  • Wang, P., Liu, Q., ve Qi, Y. (2014). “Factors Influencing Sustainable Consumption Behaviors: A Survey of The Rural Residents in China”. Journal of Cleaner Production, 63, 152-165.
  • Wu, W., Wang, H., Zheng, C., ve Wu, Y. J. (2019). “Effect Of Narcissism, Psychopathy, And Machiavellianism on Entrepreneurial Intention—The Mediating of Entrepreneurial Self-Efficacy”. Frontiers in Psychology, 10, 360.
  • Yang, X., ve Zhang, L. (2021). “Understanding Residents’ Green Purchasing Behavior from A Perspective of The Ecological Personality Traits: The Moderating Role of Gender”. The Social Science Journal, 1-18. https://doi.org/10.1080/03623319.2020.1850121.
  • Yaşlıoğlu, D. T., ve Atılgan, Ö. (2018). “Karanlık Üçlü Ölçeği: Türkçe’ye Uyarlama, Güvenilirlik ve Geçerlilik Çalışması”. Mehmet Akif Ersoy Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 5(3), 725-739.
  • Yousaf, S., Tauni, M. Z., ve Khan, B. (2022). “Dark triad traits and panic buying”. Personality and Individual Differences, 197, 111771.
  • Zhang, M., Li, L., Ye, Y., Yu, S., ve Zhong, J. (2021). “The Effects of Feelings of Awe on The Relationship Between Consumers’ Narcissism and Impulsive Consumption Behaviors: A Mediated Moderation Model”. Current Psychology, 1-18.
Toplam 99 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Konular Finans
Bölüm Makaleler
Yazarlar

Neslişah Özdemir 0000-0003-2380-6149

Şerife Kazancı Sunaoğlu 0000-0001-5907-589X

Erken Görünüm Tarihi 10 Mayıs 2023
Yayımlanma Tarihi 22 Mayıs 2023
Kabul Tarihi 3 Şubat 2023
Yayımlandığı Sayı Yıl 2023 Sayı: 56

Kaynak Göster

APA Özdemir, N., & Kazancı Sunaoğlu, Ş. (2023). KARANLIK ÜÇLÜ KİŞİLİK ÖZELLİKLERİNİN SÜRDÜRÜLEBİLİR TÜKETİM DAVRANIŞINA ETKİSİ. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi(56), 377-397. https://doi.org/10.30794/pausbed.1171780
AMA Özdemir N, Kazancı Sunaoğlu Ş. KARANLIK ÜÇLÜ KİŞİLİK ÖZELLİKLERİNİN SÜRDÜRÜLEBİLİR TÜKETİM DAVRANIŞINA ETKİSİ. PAUSBED. Mayıs 2023;(56):377-397. doi:10.30794/pausbed.1171780
Chicago Özdemir, Neslişah, ve Şerife Kazancı Sunaoğlu. “KARANLIK ÜÇLÜ KİŞİLİK ÖZELLİKLERİNİN SÜRDÜRÜLEBİLİR TÜKETİM DAVRANIŞINA ETKİSİ”. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, sy. 56 (Mayıs 2023): 377-97. https://doi.org/10.30794/pausbed.1171780.
EndNote Özdemir N, Kazancı Sunaoğlu Ş (01 Mayıs 2023) KARANLIK ÜÇLÜ KİŞİLİK ÖZELLİKLERİNİN SÜRDÜRÜLEBİLİR TÜKETİM DAVRANIŞINA ETKİSİ. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 56 377–397.
IEEE N. Özdemir ve Ş. Kazancı Sunaoğlu, “KARANLIK ÜÇLÜ KİŞİLİK ÖZELLİKLERİNİN SÜRDÜRÜLEBİLİR TÜKETİM DAVRANIŞINA ETKİSİ”, PAUSBED, sy. 56, ss. 377–397, Mayıs 2023, doi: 10.30794/pausbed.1171780.
ISNAD Özdemir, Neslişah - Kazancı Sunaoğlu, Şerife. “KARANLIK ÜÇLÜ KİŞİLİK ÖZELLİKLERİNİN SÜRDÜRÜLEBİLİR TÜKETİM DAVRANIŞINA ETKİSİ”. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 56 (Mayıs 2023), 377-397. https://doi.org/10.30794/pausbed.1171780.
JAMA Özdemir N, Kazancı Sunaoğlu Ş. KARANLIK ÜÇLÜ KİŞİLİK ÖZELLİKLERİNİN SÜRDÜRÜLEBİLİR TÜKETİM DAVRANIŞINA ETKİSİ. PAUSBED. 2023;:377–397.
MLA Özdemir, Neslişah ve Şerife Kazancı Sunaoğlu. “KARANLIK ÜÇLÜ KİŞİLİK ÖZELLİKLERİNİN SÜRDÜRÜLEBİLİR TÜKETİM DAVRANIŞINA ETKİSİ”. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, sy. 56, 2023, ss. 377-9, doi:10.30794/pausbed.1171780.
Vancouver Özdemir N, Kazancı Sunaoğlu Ş. KARANLIK ÜÇLÜ KİŞİLİK ÖZELLİKLERİNİN SÜRDÜRÜLEBİLİR TÜKETİM DAVRANIŞINA ETKİSİ. PAUSBED. 2023(56):377-9.

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