THE EFFECT OF SOCIAL CHANGE AND POPULAR CULTURE IN HISTORICAL PLACES:THE CASE OF ISTIKLAL AVENUE

Yıl 2021, Cilt: 4 Sayı: 2, 129 - 145, 31.12.2021

Betül Rüveyda Ay Ak , Nilüfer Kart Aktaş

https://doi.org/10.51552/peyad.1023070

Cited By: 1

Öz

The world has been in constant change and development since its existence. Throughout the history, Istanbul which has always been popular especially because of its location, has undoubtedly been one of the places that are most affected by these changes and developments. For this reason, Pera District-Istiklal Avenue was chosen as the case.
While analyzing Istiklal Avenue, the pressure of popular culture on places, and its effect on identity, especially in the current situation which is a result of social changes and developments, are discussed. The data were collected using on-site observation and photographing methods, and the obtained data were matched with the current panoramic map view. In the light of the collected data, the whole process and the milestones Istiklal Avenue went through until today were determined. Function analysis was made in the light of the current view of Istiklal Avenue, which was obtained with the photographs taken. The role of the Avenue in history has been compared with its current role. The changes, and the pressure of popular culture that the Avenue has experienced are discussed. As a result, it has been determined that Istiklal Avenue has moved away from its historical value and is no different from an ordinary street or any shopping center. By observing the identities of the commercial service units, it has been determined that there are chain brands identified by fast consumption-popular culture, and that the avenue has experienced an intense identity change under the influence of this popular culture.

Anahtar Kelimeler

Identity Change, Popular Culture, Social Change, Istiklal Avenue

SOSYAL DEĞİŞİM VE POPÜLER KÜLTÜRÜN TARİHİ MEKÂNLARDAKİ ETKİSİ: İSTİKLAL CADDESİ ÖRNEĞİ

Öz

Dünya var olduğu günden bu yana devamlı bir değişim ve gelişim içindedir. Tarih boyunca, özellikle konumu nedeniyle her zaman gözde olan İstanbul da bu değişim ve gelişimlerden şüphesiz en çok etkilenen yerlerden biri olmuştur. Bu nedenle çalışma alanı olarak Pera Bölgesi-İstiklal Caddesi seçilmiştir.
İstiklal Caddesi üzerine analizler yapılırken özellikle sosyal değişim ve gelişimler sonucunda gelinen güncel durumda popüler kültürün mekân üzerindeki baskısı ve kimlik üzerine etkisi ele alınmıştır. Veriler yerinde gözlem ve fotoğraflama yöntemlerinden yararlanılarak toplanmış, elde edilen veriler güncel panaromik harita görüntüleriyle çakıştırılmıştır. Toplanan veriler ışığında İstiklal Caddesi’nin bugünkü haline gelene kadar yaşadığı tüm süreç ve geçirdiği dönüm noktaları belirlenmiştir. Çekilen fotoğraflarla elde edilmiş İstiklal Caddesi’nin güncel görüntüsü ışığında işlev analizi yapılmıştır. Cadde’nin tarihteki rolüyle günümüzdeki rolü kıyaslanmıştır. Geçirdiği değişimler ve yaşadığı popüler kültür baskısı tartışılmıştır. Sonuç olarak yapılan analizlerle İstiklal Caddesi’nin tarihindeki değerden uzaklaşmış olduğu ve sıradan bir caddeden, herhangi bir alışveriş merkezinden farkı kalmadığı belirlenmiştir. Yer alan ticari hizmet birimlerinin kimliklerine bakıldığında caddede yoğun olarak hızlı tüketim-popüler kültür üzerine şekillenmiş zincir markalar olduğu ve caddenin bu popüler kültür etkisinde yoğun bir kimlik değişimi yaşadığı tespit edilmiştir.

Anahtar Kelimeler

Kimlik Değişimi, Popüler kültür, Sosyal Değişim, İstiklal Caddesi

Kaynakça

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