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Digital Entrepreneurship as an Example of New Generation Entrepreneurship and Digital Characteristics of Entrepreneurs

Yıl 2022, Cilt: 9 Sayı: 1, 211 - 246, 02.07.2022

Eda Özay , Sabahat Bayrak Kök

https://doi.org/10.47097/piar.1105979

Öz

The concept of digital entrepreneurship, which is a result of rapid technological advances, can be defined as the transformation of processes or methods. Thanks to the increase in digital transformations, digital entrepreneurship is seen as a key reference for innovation, economic prosperity, and unemployment. Lately, fierce competition caused by the Covid-19 pandemic has resulted in the growing importance of digital entrepreneurship. This article aims to discuss the differences between digital entrepreneurship when compared to traditional entrepreneurship after giving the definition, importance, chronological development, types, and relative advantages. In addition, the article reserves some room for examples of digital entrepreneurship, on both domestic and global scales. By employing document analysis, a qualitative research method, we have analysed three giant digital entrepreneurs (Getir, Yemeksepeti, and Trendyol) concerning various dimensions. In the study, we have aimed to reach different sources, including news, interviews, and digital conversations in addition to peer-reviewed articles. In sum, we have analysed the cases under four categories as characteristics of digital entrepreneurs, characteristics of digital firms, processes of digital entrepreneurship, and relative pros and cons of digital entrepreneurship.

Anahtar Kelimeler

Entrepreneurship Digital Entrepreneurship Getir Yemeksepeti Trendyol

Kaynakça

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  • Ammirato, S., Sofo, F., Felicetti, A. M., Helander, N. & Aramo-Immonen, H. (2019). A New Typology to Characterize Italian Digital Entrepreneurs. International Journal of Entrepreneurial Behavior & Research.
  • Ardichvili, A., Cardozo, R. & Ray, S. (2003). A Theory of Entrepreneurial Opportunity Identification and Development. Journal of Business Venturing, 18(1), 105-123. Ballı, A. (2020). Digital Entrepreneurship and Digital Entrepreneurship Approach in Turkey: Ankara Case. İşletme Araştırmaları Dergisi, 12(2), 1058-1071.
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  • Bensaid, W. & Azdimousa, H. (2021). Digital Entrepreneurship Vs. Traditional Entrepreneurship: The Setting Up of A Global Conceptual Model. International Journal of Economic Studies And Management, 1(1), 86-92.
  • Bican, P. M. & Brem, A. (2020). Digital Business Model, Digital Transformation, Digital Entrepreneurship: Is There A Sustainable “Digital”? Sustainability, 12(13), 5239.
  • Boğaziçi Üniversitesi Bilişim Kulübü, Nevzat Aydın’ın Başarı Hikayesi, 20.01.2020 (https://www.youtube.com/watch?v=r4jjcKcH9dQ&t=230s).
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  • Briel F. V., F., Recker, J., Selander, L., Jarvenpaa, S. L., Hukal, P., Yoo, Y. & Wurm, B. (2021). Researching Digital Entrepreneurship: Current Issues and Suggestions for Future Directions. Communications of the Association for Information Systems,48(1), 33.
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  • Castro, M. P., Scheede, C. R. & Zermeño, M. G. (2020). Entrepreneur Profile and Entrepreneurship Skills: Expert’s Analysis in The Mexican Entrepreneurial Ecosystem. International Conference on Technology and Entrepreneurship Virtual, 1-6.
  • Cavallo, A., Ghezzi, A., Dell'Era, C. & Pellizzoni, E. (2019). Fostering DigitalEntrepreneurship From Startup To Scaleup: The Role of Venture Capital Funds and Angel Groups. Technological Forecasting and Social Change, 145, 24-35.
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Yeni Nesil Girişimcilik Örneği Olarak Dijital Girişimcilik ve Girişimcilerin Dijital Özellikleri

Yıl 2022, Cilt: 9 Sayı: 1, 211 - 246, 02.07.2022

Eda Özay , Sabahat Bayrak Kök

https://doi.org/10.47097/piar.1105979

Öz

Günümüzde dijital teknolojilerin hızla gelişmesi sonucunda ortaya çıkan dijital girişimcilik anlayışı, mevcut işlerin veya süreçlerin dönüşmesi olarak tanımlanmaktadır. Dijital girişimcilik dijital dönüşümün artmasıyla birlikte ekonomik refah, işsizlik sorununa çözüm ve yenilikçilik anlayışlarının temel taşı olarak görülmektedir. Özellikle son zamanlarda Covid-19 virüsü nedeniyle yaşanan şiddetli rekabetler dijital girişimciliğin öneminin artmasına yol açmaktadır. Bu makalede dijital girişimciliğin tanımı, önemi, tarihsel gelişimi, türleri, avantajlarından bahsedildikten sonra geleneksel girişimcilikten farklılaşan unsurlarına değinilmektedir. Ayrıca Dünya’da ve Türkiye’de faaliyet gösteren dijital girişimcilik örneklerine yer verilmiştir. Nitel araştırma yöntemlerinden doküman analizi kullanılan bu çalışmada, Türkiye’de yemek ve market sektöründe faaliyet gösteren üç büyük (Getir, Yemeksepeti ve Trendyol) dijital girişimciliğin tanıtımı ve çeşitli açılardan değerlendirilmesi yapılmıştır. Çalışmada, belirtilen firmalar hakkında az sayıda mevcut olan makale nedeniyle çoğunlukla dijital ortamlarda yayınlanan röportaj, haber ve söyleşileri ulaşılmaya çalışılmıştır. Bu bağlamda çalışma dijital girişimcilerin özellikleri, dijital firmaların özellikleri, dijital girişimcilik süreci, dijital girişimciliğin avantajları ve dezavantajları şeklinde dört başlık çerçevesinde konuyu değerlendirmiştir.

Anahtar Kelimeler

Girişimcilik Dijital Girişimcilik Getir Yemeksepeti Trendyol

Kaynakça

  • Al-Debi, M. M., El-Haddadeh, R. & Avison, D. (2008). Defining the Business Model in the New World of Digital Business. AMCIS 2008 Proceedings, 300.
  • Altınırmak, S. & Eyüboğlu, A. (2016). Ekonomik Krizlerin Nöroekonomi Kavramı Çerçevesinde Değerlendirilmesi. Muhasebe ve Finansman Dergisi, (72), 67-82.
  • Ammirato, S., Sofo, F., Felicetti, A. M., Helander, N. & Aramo-Immonen, H. (2019). A New Typology to Characterize Italian Digital Entrepreneurs. International Journal of Entrepreneurial Behavior & Research.
  • Ardichvili, A., Cardozo, R. & Ray, S. (2003). A Theory of Entrepreneurial Opportunity Identification and Development. Journal of Business Venturing, 18(1), 105-123. Ballı, A. (2020). Digital Entrepreneurship and Digital Entrepreneurship Approach in Turkey: Ankara Case. İşletme Araştırmaları Dergisi, 12(2), 1058-1071.
  • Baron, R. A. (2008). The Role of Affect in the Entrepreneurial Process. Academy of Management Review, 33(2), 328-340.
  • Bay, Ö. (2015). “Çocukluk” Girişimleri, Startup Capital, 22.05.2015 (https://startup.capital.com.tr/arastirmalar/cocukluk-girisimleri.html).
  • Beliaeva, T., Ferasso, M., Kraus, S. & Damke, E. J. (2019). Dynamics of Digital Entrepreneurship and The İnnovation Ecosystem: A Multilevel Perspective. International Journal of Entrepreneurial Behavior & Research.
  • Bensaid, W. & Azdimousa, H. (2021). Digital Entrepreneurship Vs. Traditional Entrepreneurship: The Setting Up of A Global Conceptual Model. International Journal of Economic Studies And Management, 1(1), 86-92.
  • Bican, P. M. & Brem, A. (2020). Digital Business Model, Digital Transformation, Digital Entrepreneurship: Is There A Sustainable “Digital”? Sustainability, 12(13), 5239.
  • Boğaziçi Üniversitesi Bilişim Kulübü, Nevzat Aydın’ın Başarı Hikayesi, 20.01.2020 (https://www.youtube.com/watch?v=r4jjcKcH9dQ&t=230s).
  • Boğaziçi Üniversitesi Teknoloji Transfer Ofisi, Girişimcilik Programları. (https://tto.boun.edu.tr/).
  • Briel F. V., F., Recker, J., Selander, L., Jarvenpaa, S. L., Hukal, P., Yoo, Y. & Wurm, B. (2021). Researching Digital Entrepreneurship: Current Issues and Suggestions for Future Directions. Communications of the Association for Information Systems,48(1), 33.
  • Carrier, C., Raymond, L. & Eltaief, A. (2004). Cyberentrepreneurship: A Multiple Case Study. International Journal of Entrepreneurial Behavior & Research.
  • Castro, M. P., Scheede, C. R. & Zermeño, M. G. (2020). Entrepreneur Profile and Entrepreneurship Skills: Expert’s Analysis in The Mexican Entrepreneurial Ecosystem. International Conference on Technology and Entrepreneurship Virtual, 1-6.
  • Cavallo, A., Ghezzi, A., Dell'Era, C. & Pellizzoni, E. (2019). Fostering DigitalEntrepreneurship From Startup To Scaleup: The Role of Venture Capital Funds and Angel Groups. Technological Forecasting and Social Change, 145, 24-35.
  • Cohen-Almagor, R. (2013). Internet History. In Moral, Ethical, and Social Dilemmas in the Age of Technology: Theories and Practice , 19-39, IGI Global.
  • Colombatto, E. & Melnik, A. (2007). Early Work Experience and the Transition into Entrepreneurship. Journal of Entrepreneurial Finance, JEF, 12(1), 9-25.
  • Colombo, M. G. & Delmastro, M. (2001). Technology-Based Entrepreneurs: Does Internet Make A Difference?”, Small Business Economics, 16(3), 177–190.
  • Cormode, G. & Krishnamurthy, B. (2008). Key Differences Between Web 1.0 and Web 2.0. First Monday.
  • Çalışkan, F., & Sungur, B. (2009). Vasıflı Kayan Esnek Çalışma Saati Sistemi İçin Bir Karma Tamsayılı Hedef Programlama Modeli Önerisi. Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, (33), 1-18.
  • Çelik, M., & Karababa, A. G. (2018). Girişimcilik Niyetlerinin Demografik Faktörlere Göre İncelenmesi. Girişimcilik ve Kalkınma Dergisi, 13(1), 57-67.
  • Çöğürcü, İ. (2016). İktisadi Doktrinlerde Geçmişten Günümüze Girişimciliğin Önemi. Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, (35), 65-80.
  • Davidson, E., & Vaast, E., (2010), “Digital Entrepreneurship and its Sociomaterial Enactment”, 43rd Hawaii International Conference on System Sciences, University of Hawaii at Manoa, 1-10.
  • Delahoyde, T. (2009). Generational Differences in Baccalaurate Nursing (Doctoral Dissertation, PhD. Dissertation, College of St. Mary,
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  • Kim, D. J., (2008). Generation Gaps in Engineering? Master of Science in Engineering and Management at the Massachusetts Institute of Technology.
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  • Kişi, N., (2018). Dijital Çağda Yeni Bir Girişimcilik Yaklaşımı: Dijital Girişimcilik. Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi, 19(2), 389-399.
  • Kollmann T (1998) The Information Triple Jump as the Measure of Success in Electronic Commerce. Electron Mark 8:44–49
  • Kollmann T (2019) E-Business: Grundlagen Elektronischer Gescha¨fts-Pro-zes-se in der Digitalen Wirtschaft, 7th ed. Springer, Wiesbaden.
  • Kollmann, T., Kleine-Stegemann, L., de Cruppe, K., & Then-Bergh, C. (2021). Eras of Digital Entrepreneurship. Business & Information Systems Engineering, 1-17.
  • Kraus, S., Palmer, C., Kailer, N., Kallinger, F. L. & Spitzer, J. (2018). Digital Entrepreneurship: A Research Agenda on New Business Models for the Twenty-First Century. International Journal of Entrepreneurial Behavior & Research.
  • Kutsal, A. (2018). Yemeksepeti'nin Yeni Ofisini Gezdik! (https://www.youtube.com/watch?v=_FiyzYG3Hdg&t=1101s).
  • Kyles, D. (2005) “Managing Your Multigenerational Workforce”, Strategic Finance, 87(6).
  • Lautermann, C. (2013). The Ambiguities of (Social) Value Creation: Towards an Extended Understanding of Entrepreneurial Value Creation for Society. Social Enterprise Journal.
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  • Le Dinh,T., Vu, M.C. & Ayayi, A. (2018). “Towards A Living Lab for Promoting The- Digital Entrepreneurship Process”, International Journal of Entrepreneurship, 22 (1), 1-17.
  • Lehmann, J. & Rosenkranz, C. (2017). The Trajectories of Digital Entrepreneurship: Disentangling the Digital. Transformıng Socıety With Digital Innovation.
  • Nambisan, S. (2017), Digital Entrepreneurship: Toward a Digital Technology Perspective of Entrepreneurship, SAGE Publications, ABD.
  • OECD. (2015). Addressing the tax challenges of the digital economy. Action 1, 2015 Final Report. Paris: OECD Publishing.
  • Okkonen, J. (2004). The Use of Performance Measurement in Knowledge Work Context. Tampere University of Technology.
  • Öğütücü, H. (2019). Nevzat Aydın İle Banabi ve Yemeksepeti’nin Kapanan Projeleri Konuştuk – 14.07.2019, (https://www.youtube.com/watch?v=KSd6JS-KFHM) .
  • Öncel, Ü. (2015). Yemeksepeti Ofis Tur (https://www.youtube.com/watch?v=BZZvqIH4V3o).
  • Özgüven, N. (2012). Promethee Sıralama Yöntemi İle Özel Alışveriş Siteleri Üzerine Bir Araştırma. Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, (27), 195-201.
  • Pandey, M. R. & Sharif, M. M. (2020). A Study on Digital Entrepreneurship. Mtc Global®, 190-197.
  • Pérez-Valls, M., Ortega-Egea, J. M. & Plaza-Úbeda, J. A. (2006). Relationship Between New Information Technologies and flexible organizational forms. In IT-Enabled Strategic Management: Increasing Returns for the Organization (68-92). IGI Global.
  • Rashidi, R., Yousefpour, S., Sani, Y. & Rezaei, S. (2013). Presenting A Butterfly Ecosystem For Digital Entrepreneurship Development in Knowledge Age. 7th International Conference On Application Of Information and Communication Technologies, 1-4
  • Ratten, V. (2020). Coronavirus (covid-19) and entrepreneurship: changing life and work landscape. Journal of Small Business & Entrepreneurship, 32(5), 503-516.
  • Risch, M. (2012). IP and Entrepreneurship in an evolving economy: A case study. In Entrepreneurship and Innovation in Evolving Economies. Edward Elgar Publishing.
  • Sahut, J. M., Iandoli, L. & Teulon, F. (2021). The Age of Digital Entrepreneurship. Small Business Economics, 56(3), 1159-1169.
  • Schilling, M.A., & Steensma, H. K. (2001). The Use of Modular Organizational Forms: An Industry-Level Analysis. Academy of Management Journal, 44(6), 1149-1168.
  • Senn, J. A. (2000). Electronic Commerce Beyond the" Dot Com" Boom. National Tax Journal, 53(3), 373-383.
  • Standing, C., & Mattsson, J. (2018). “Fake İt Until You Make İt”: Business Model Conceptualization İn Digital Entrepreneurship. Journal Of Strategic Marketing, 26(5), 385-399.
  • Startup Market, (2019). Yemeksepeti’nin Kurucularından Melih Ödemiş İle Girişimcilik Çerçevesinde Keyifli Bir Röportaj Gerçekleştirdik 12.12.2019
  • Stefanovic, S., & Stosic D., (2012) “Specıfıcs And Challenges Of Female Entrepreneurshıp; Unıversıty Of Nis Faculty Of Economıcs”, Economıc Themes, 50(3): 327-343.
  • Stokes, D. A. (2018). Digital Age Entrepreneurship Wikipedia Defines Entrepreneurship As “The Process of Designing, Launching and Running a New Business”. e-Journal Universitas Tribuana Kalabahi, 1(1), 79- 86.
  • Sussan, F., & Acs Z. J., (2017), “The Digital Entrepreneurial Ecosystem”, Small Business Economics, 49; 55-73.
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  • Tanyeri, A. B., (2012). 10. MEC Business Seminar | "İş Dünyası'nda Kadın" Paneli, (https://www.youtube.com/watch?v=-ZaXMevGNzY&t=909s).
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  • Welsum, D. (2016). Enabling Digital Entrepreneurs. World Development Report,1-16.
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  • Vineela, G. S. (2018). Digital Entrepreneurship. IJIRMPS, 6(4), 441-448.
  • Yaghoubi, N. M., Salehi, M., Eftekharian, A., & Samipourgiri, E. (2012). Identification of The Effective Structural Factors on Creating and Developing Digital Entrepreneurship in Agricultural Sector. African Journal of Agricultural Research, 7(6), 1047-1053.
  • Yelkikalan, N., Akatay, A. ve Altın, E. (2010). Yeni Girişimcilik Modeli ve Yeni Nesil Girişimci Profili: İnternet Girişimciliği Ve Y, M, Z Kuşağı Girişimci. Sosyal Ekonomik Araştırmalar Dergisi, 10(20), 489-506.
  • Yılmaz, Z. (2021). Dijital Girişimcilik, (Ed. Tarakçı, İ. ve Göktaş, B.) İşletmecilikte Dijital Dönüşüm, İstanbul, Efe Akademi, 41-61.
  • Zaheer H, Breyer Y. & Dumay J (2019) Digital Entrepreneurship: an Interdisciplinary Structured Literature Review and Research Agenda. Technol Forecast Soc Change.
  • Zaheer, H. (2020). Digital Entrepreneurship (Doctoral Dissertation), Macquarie University, Australia
  • Zhang, Z., Zyphur J. M., Narayanan, J., Arvey, D. R., Chaturvedi, S., Avolio, J. B., Lichtenstein, P. & Larsson, G. (2009) “The Genetic Basis of Entrepreneurship: Effects of Gender And Personality”, Organizational Behavior and Human Decision Processes, 110: 93–107.
  • Zhao, F. & Collier, A. (2016). Digital Entrepreneurship: Research and Practice. In Proceedings of the 9th Annual Conference of the EuroMed Academy Business (2173 2181). Warsaw Poland.
  • https://webrazzi.com/2017/07/24/girisimci-icin-universite-tercihi, (Erişim: 02.10.2021)
  • https://www.campaigntr.com/etkinliksiz-gunu-olmayan-sirket-getir/, (Erişim: 18.11.2021)
  • https://www.markafikirleri.com/trendyol-da-hizli-market-donemi/, (Erişim: 25.11.2021)
  • https://www.teknoparkistanbul.com.tr/teknopark-istanbul-blog/getir, (Erişim: 06.12.2021)
Toplam 96 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Konular İşletme
Bölüm Araştırma Makaleleri
Yazarlar

Eda Özay 0000-0002-7548-8974

Sabahat Bayrak Kök 0000-0002-9118-6327

Yayımlanma Tarihi 2 Temmuz 2022
Yayımlandığı Sayı Yıl 2022 Cilt: 9 Sayı: 1

Kaynak Göster

APA Özay, E., & Bayrak Kök, S. (2022). Yeni Nesil Girişimcilik Örneği Olarak Dijital Girişimcilik ve Girişimcilerin Dijital Özellikleri. Pamukkale Üniversitesi İşletme Araştırmaları Dergisi, 9(1), 211-246. https://doi.org/10.47097/piar.1105979
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