Gift Giving Culture in University and Designing Gift Objets Through Corporate Values

Yıl 2018, Cilt: 8 Sayı: 1, 42 - 66, 05.06.2018

Nazlı Gürgan , Mine Ovacık

https://doi.org/10.20488/sanattasarim.509545

Öz

Corporate cultural objects are designed to be given as gifts, which represent the cultural
characteristifs of that particular corporation. While gifts of a university are possibly designed
and produced through its collective knowledge of art, design and technology, this production is a
remarkable tool projecting values of the university. In this respect, this research is conducted as a
design project with the method of practice-based research.

In this article, not only the process and outcomes of the project is shared but also, the following
issues are questioned: What is the role of the object in gift giving? If gift giving in our daily life is
personal, how can corporate gifts reflect its corporational values? How could cultural objects of a
university that reflect its institutional culture and values be designed? How could these designed
objects become visible? This research is based on the idead that products’ design value reinforces
corporate belonging, and aims to create an exemplary model for the production of university gift
objects by turning academic studio works into products, contributing to sustainable local production
methods through collaboration with contemporary design. 

Anahtar Kelimeler

Gift, Corporate Gift, Gift Design, Brand, Craft and Design

Üniversitede Hediye Verme Kültürü ve Kurumsal Değerlere Uygun Hediyelik Eşya Tasarımı

Öz

Kurum kültür nesnesi, kurumların kültürel özelliklerini barındıran, hediye vermek üzere tasarlanmış eşyadır. Bir üniversitenin hediyeleri, bünyesinde bulunan sanat, tasarım ve teknoloji
birikimi aracılığıyla yaratılmış ve üretilmiş kültür nesneleri olabilirken, bu üretim, o üniversitenin
kendini ve değerlerini yansıtacak önemli bir araçtır. Bu fikirden yola çıkılarak uygulama temelli
araştırma yöntemiyle bir tasarım projesi gerçekleştirmiştir.

Bu makalede, projenin araştırma ve tasarım uygulama süreci ve sonuçları paylaşılırken, aynı
zamanda şu konular sorgulanmaktadır: Hediye verme eyleminde nesnenin rolü nedir? Gündelik
yaşamda, özel hayatımızda hediye vermek kişisel bir eylemken, kurumlarda verilen hediyeler, kurumsal değerleri nasıl yansıtabilir? Bir üniversitenin kurumsal değerlerini ve kültürünü yansıtan
nesneler nasıl tasarlanabilir? Tasarlanan bu ürünlerin görünürlüğü nasıl sağlanabilir? Tasarım
değeri yüksek ürünlerin kurumsal aidiyet duygusunu pekiştirdiği bilgisiyle yola çıkılan bu projede,
üniversitenin öğrenci ve öğretim elemanı çalışmalarını dönüştürerek, yerel üretim yöntemlerinin
çağdaş tasarım iş birliği ile sürdürülmesine katkıda bulunarak, üniversitenin hediyelik eşya üretiminde örnek bir model oluşturma amacına ulaşılmıştır. 

Anahtar Kelimeler

Hediye, Kurumsal Hediye, Hediyelik Eşya Tasarımı, Marka, Zanaat ve Tasarım

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