Katma Değer ve Kalkınma Bağlamında Ürün Tasarımı

Yıl 2015, Sayı: 16, 97 - 112, 11.01.2016

Serkan Güneş , Abdullah Togay , Çiğdem Güneş

https://doi.org/10.18603/std.76973

Cited By: 6

Öz

Kalkınma için yenilikle yüksek katma değerli ürün üretme zorunluluğu gündemi meşgul etmektedir. Ancak katma değerli ürünün ne anlama geldiği kadar, yenilik, katma değer ve kalkınma arasındaki ilişkinin açıklanmasında eksikler vardır. Günümüzde birçok işletme yoğun pazar rekabeti içinde yenilik baskısı yaşamakta, belirsizlik ve işlem maliyetleri yüzünden yenilik faaliyetlerini rutine dönüştürme konusunda kararsız kalmaktadır. Makalede tasarımın kalkınma için katma değer yaratma potansiyeli tartışılacak, tasarım özellikle işlem maliyetleri açısından teknoloji yoğun Ar-Ge faaliyetlerine alternatif işletme faaliyeti olarak önerilecektir.

Anahtar Kelimeler

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