Entegre ÇKKV Yöntemlerine Dayalı Uluslararası Pazar Seçimi: Demir Çelik Sektörü Üzerine Bir Çalışma

Yıl 2024, Cilt: 27 Sayı: 1, 274 - 293, 30.04.2024

Emre Kadir Özekenci

https://doi.org/10.29249/selcuksbmyd.1440711

Öz

Uluslararası Pazar Seçimi (UPS), yerel sınırlarının ötesinde büyüme ve genişleme arayan şirketler için çok önemlidir. UPS, riskleri en aza indirmek ve uluslararası pazarlarda uzun vadeli başarı elde etmek için çeşitli faktörlerin dikkatli bir şekilde değerlendirilmesini gerektiren stratejik bir karardır. Bu doğrultuda, bu çalışmada demir-çelik sektöründe faaliyet gösteren ihracatçı firmalar için en uygun pazar alternatiflerinin ortaya çıkarılması amaçlanmıştır. Toplam yirmi üç pazar alternatifi on kritere göre değerlendirilmiştir. Alternatifler ve kriterler literatür taraması ve uzman görüşleri doğrultusunda belirlenmiştir. Kriter ağırlıkları, FUCOM ve LOPCOW yöntemleri ile hesaplanmıştır. Kriterlerin ağırlığı belirlendikten sonra alternatifler SPOTIS, RSMVC, CoCoSo ve Borda Sayım yöntemleri kullanılarak sıralanmıştır. Sonuçlar, ticaret dengesi ve GSYİH'nın sırasıyla en önemli ve en az önemli kriterler olduğunu göstermiştir. Genel sonuçlar, Kanada, BAE, Almanya, Japonya ve Malezya'nın en iyi pazar alternatifleri olduğunu, Venezuela, Meksika, Peru, Kolombiya ve İngiltere'nin demir çelik ihracatçısı şirketler için en kötü pazar alternatifleri olduğunu ortaya koymuştur. Buna ek olarak, sonuçların tutarlılığını gözlemlemek için duyarlılık analizi yapılmıştır.

Anahtar Kelimeler

UPS, Demir ve çelik sektörü, İhracat, ÇKKV

International Market Selection Based on Integrated MCDM Methods: A Case Study of Iron and Steel Sector

Öz

International Market Selection (IMS) is crucial for companies seeking growth and expansion beyond their domestic boundaries. IMS is a strategic decision that requires careful evaluation of several factors to minimize risks and achieve long-term success in international markets. Accordingly, this study aims to find out optimal market alternatives for exporter companies operated in iron and steel sector. A total of twenty-three market alternatives were evaluated based on ten criteria. The alternatives and criteria were determined by literature review and expert opinions. The weight of criteria was calculated by the FUCOM and LOPCOW methods. Once the weight of criteria was determined, the alternatives were ranked using the SPOTIS, RSMVC, CoCoSo and Borda Count methods. The results showed that balance of trade and GDP were the most and least important criteria, respectively. Overall results revealed that Canada, the UAE, Germany, Japan and Malaysia were the best market alternatives, while Venezuela, Mexico, Peru, Colombia and the UK were the worst market alternatives for iron and steel exporter companies. Additionally, the sensitivity analysis was carried out to observe the robustness of the results.

Anahtar Kelimeler

IMS, Iron and steel sector, Exports, MCDM

Kaynakça

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