Recently, the number of rental electric scooters has been increasing in Türkiye. While the scooter was previously kind of a toy used only by children, it is now used as a means of transport for short distance journeys. It was aimed to obtain more information about the rental scooter, which has become quite fashionable in recent years in this study. In this direction, it is planned to behaviourally analyse the intention of consumers to use rental electric scooters. For this purpose, 307 consumers were reached by using online survey method. The data collected were analysed with SPSS Amos 24 software. Through this research; no definite relationship was found between consumers' performance expectancy, effort expectancy, price value and facilitating conditions and behavioural intention, while a positive relationship was found between social influenceand behavioural intention and perceived risk and behavioural intention.
Birincil Dil | İngilizce |
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Konular | Tüketici Davranışı |
Bölüm | Makaleler |
Yazarlar | |
Yayımlanma Tarihi | 30 Haziran 2023 |
Yayımlandığı Sayı | Yıl 2023 Cilt: 3 Sayı: 1 |