İZLEK BAĞIMLILIĞI TEORİSİ VE YAPAY ZEKÂ TEKNOLOJİSİNE GEÇİŞ: HİZMET ENDÜSTRİSİ ÜZERİNE BİR ANALİZ

Yıl 2019, Cilt: 20 Sayı: 36, 165 - 190, 31.01.2019

Ebru Tekin Bilbil

https://doi.org/10.21550/sosbilder.443051

Öz

Bu çalışmanın amacı, yapay zekâ teknolojisinin
getireceği değişim, yenilik ve dönüşüm süreçlerinin ilk evrelerinde ortaya
çıkan tedirginliğin oluşturucu dinamiklerini, sebeplerini ve aynı zamanda
beklentileri, algıları ve kısıtları araştırmaktır. Bu teknolojinin henüz
tarihsel bir geçmişi olmadığından, bu makale izlek bağımlılığı teorisinin
evrimsel ve dizileme analizlerinden ziyade, artan geri dönüşler analizine
odaklanmaktadır. Bu çalışma araştırma bulgularını üç açıdan analiz etmektedir:
(1) Teknoloji, yenilikler ve teknolojik değişim; (2) Geçmiş bilgi ve bilgi
tabanı, geçmiş tecrübeler, izlenimler, kültür, algılar, tercihler ve yetiler;
(3) Rutinler ve rutinler bütünü ile düzenli işleyen ve kurumu mevcut izlekte
tutan işler ve süreçler. Çalışma şu sorun alanları ortaya tanımlamaktadır: (1)
Sanayi 4.0 hakkında bilgi eksikliğinin söz konusu olması, (2) Değişimin nasıl
ve ne biçimde olacağının öngörülememesi, (3) Uyum problemleri, (4) Altyapısal
problemler, (5) Yeni teknolojinin maliyeti, (6) Aktörlerin yeni teknolojiye
geçişte istek ve niyetleri, (7) Çalışanları yapay zeka ve büyük veri üzerine
eğitime ihtiyacı.

Anahtar Kelimeler

izlek bağımlılığı teorisi, teknoloji, yenilik, değişim, yapay zekâ, servis endüstrisi

Path Dependency Theory and the Shift to Artificial Intelligences: An Analysis on the Service Industry

Öz

Based on the path-dependency theory, this
article provides an increasing return analysis on the artificial intelligence
technology. Since this new technology has yet lacked a historical background,
this article focuses on increasing returns analysis rather than the
evolutionary and sequence analyses of the path dependency theory. This article
aims to analyze the constitutive dynamics and reasons of anxiety; as well as,
expectations, perceptions and constraints emerged during the early phases of
innovation and change. Therefore, this article enables us to understand the
reasons of path dependency, by focusing on constraints, concerns and anxieties
towards innovation and change. This article analyzes the research data with the
following three aspects: (1) Technology, innovations and technological change;
(2) Past knowledge and knowledge base, past experiences, impressions, culture,
perceptions, preferences, and abilities; (3) Operations and processes that
operate regularly with routines. This article is based on the document analysis
and qualitative analysis qualified with 10 face-to-face interviews with service
industry professionals. This article reveals the following problem areas: (1)
The lack of information about Industry 4.0, (2) That the change is unforeseeable
and unpredictable, (3) Adaptation problems and (4) Infrastructural problems,
(5) The cost of new technology, (6) The desire and will of the actors to new
technology, (7) The need for training of employees in the field of artificial
intelligence and big data.

Anahtar Kelimeler

path dependency theory, technology, artificial intelligence, innovation, change, service industry

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