Recent technological developments and innovations have impact on all people, social life and business life. These developments have led to many changes in our lives. Internet shopping, creating their own advertising content, direct contact with the customer without time and place restrictions are some of these changes. The most important factor that leads to this change is the widespread use of the internet with the increase of the possibility of internet access and the social media resulting from this situation. Both individuals and corporate brands are now able to present their products instantly on social media, people can easily share their thoughts on these products, present new ideas and receive comments on them. This way, they can live the real world in a virtual environment. In this study, which is based on the literature review and content analysis method, answers were sought on how the companies in the automotive sector used social media. Social media usage of Volkswagen Turkey and Doğuş Automotive were taken for example and analyses were made on social media usage. As a result of the analyses, it was concluded that VW was used more effectively in social media.
Social Media Automotive Industry Volkswagen Doğuş Automotive Marketing
Birincil Dil | Türkçe |
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Bölüm | Makaleler |
Yazarlar | |
Yayımlanma Tarihi | 31 Mart 2020 |
Yayımlandığı Sayı | Yıl 2020 |