Öz
Yoğun rekabet ortamında rakiplerle mücadele edebilmek, uluslararası alanda pazar payı elde edebilmek, büyüme ve karlılığı artırabilmek ve sürdürülebilirliği sağlamak adına işletmelerin sürekli iyileştirmeye ve yenilikte bulunmaya önem vermeleri gerekmektedir. Bu nedenle inovasyon, sağladığı avantajlar ile işletmelerin ihracat ve lojistik süreçlerinin verimliliği ve etkinliği açısından öne çıkmaktadır. İnovasyon faaliyetleri firmaların bünyesine yenilikler katması sonucu rekabet avantajlarını artırarak ihracat performansı alanında gelişme yaratırken, müşterilere doğru zamanda doğru yerde doğru ürünü teslim edebilme süreçlerinde iyileştirmeler yaratarak lojistik performans düzeyini yükseltmektedir. Bu çalışmada inovasyon ile ihracat performansı ilişkisinde lojistik performansın aracı rolü inovasyonun alt boyutları ile birlikte incelenmiştir. Çalışmada veriler ihracat faaliyeti gösteren işletmelerin orta ve üst düzey yöneticilerinden anket yöntemi ile elde edilmiştir. Elde edilen verilere korelasyon ve regresyon analizi uygulanarak değişkenler arasındaki ilişkiler incelenmiştir. Analizler sonucunda inovasyon ile ihracat performansı arasında pozitif ve anlamlı bir ilişki olduğu ve lojistik performansın bu ilişkide kısmi aracılık rolü olduğu gözlemlenmiştir.
Anahtar Kelimeler
Kaynakça
- Ahmed, Awder ve Abdalla, Hassan, (1999). “The Role of Innovation Process In Crafting The Vision of The Future”, Computers & Industrial Engineering, 37, (1-2), 421-424.
- Ayar, Bahadır ve Erdil, T. Sabri (2018). “İnovasyon ve Ar-Ge Faaliyetlerinin Ihracat Performansına Etkisi: Türk Işletmeleri Üzerine Algısal Bir Çalışma”, Marmara Üniversitesi Öneri Dergisi, 13(49), 45-68.
- Baron, Reuben M. ve Kenny, David A. (1986). “The Moderator-Mediator Variable Distinction In Social Psychological Research: Conceptual, Strategic, And Statistical Considerations”, Journal of Personality and Social Psychology, 51(6), 1173-1182.
- Bayraktutan, Yusuf ve Özbilgin, Mehmet, (2015). “Lojistik Maliyetler ve Lojistik Performans Ölçütleri”, Maliye Araştırmaları Dergisi, 1(2), 95-112.
- Bensassi, Sami, Márquez-Ramos, Laura, Martínez-Zarzoso, Inmaculada, ve Suárez-Burguet, Celestino (2015). “Relationship between Logistics İnfrastructure and Trade: Evidence from Spanish Regional Exports”, Transportation Research, 72 (1), 47–61.
- Besanko, David, Dranove, David ve Shanley, Mark, (1996). The Economics of Strategy, New York: John Wiley & Sons.
Öz
In order to compete with rivals in a highly competitive environment, gain market share internationally, increase growth and profitability, and ensure sustainability, businesses need to prioritize continuous improvement and innovation. Therefore, the concept of innovation stands out for its advantages in terms of efficiency and effectiveness in the export and logistics processes of companies. Innovation activities, by introducing new elements into the company, enhance competitive advantages and contribute to the development of export performance. At the same time, they create improvements in delivering the right product to customers at the right time and place, thereby enhancing the level of logistics performance. This study examines the relationship between innovation and export performance, with a focus on the mediating role of logistics performance, along with the sub-dimensions of innovation. Data for the study were collected through surveys from middle and upper-level managers of companies engaged in export activities. Correlation and regression analysis were applied to the obtained data to examine the relationships between variables. The analysis revealed a positive and significant relationship between innovation and export performance, with logistics performance playing a partial mediating role in this relationship.
Anahtar Kelimeler
Kaynakça
- Ahmed, Awder ve Abdalla, Hassan, (1999). “The Role of Innovation Process In Crafting The Vision of The Future”, Computers & Industrial Engineering, 37, (1-2), 421-424.
- Ayar, Bahadır ve Erdil, T. Sabri (2018). “İnovasyon ve Ar-Ge Faaliyetlerinin Ihracat Performansına Etkisi: Türk Işletmeleri Üzerine Algısal Bir Çalışma”, Marmara Üniversitesi Öneri Dergisi, 13(49), 45-68.
- Baron, Reuben M. ve Kenny, David A. (1986). “The Moderator-Mediator Variable Distinction In Social Psychological Research: Conceptual, Strategic, And Statistical Considerations”, Journal of Personality and Social Psychology, 51(6), 1173-1182.
- Bayraktutan, Yusuf ve Özbilgin, Mehmet, (2015). “Lojistik Maliyetler ve Lojistik Performans Ölçütleri”, Maliye Araştırmaları Dergisi, 1(2), 95-112.
- Bensassi, Sami, Márquez-Ramos, Laura, Martínez-Zarzoso, Inmaculada, ve Suárez-Burguet, Celestino (2015). “Relationship between Logistics İnfrastructure and Trade: Evidence from Spanish Regional Exports”, Transportation Research, 72 (1), 47–61.
- Besanko, David, Dranove, David ve Shanley, Mark, (1996). The Economics of Strategy, New York: John Wiley & Sons.
Öz
In order to compete with rivals in a highly competitive environment, gain market share internationally, increase growth and profitability, and ensure sustainability, businesses need to prioritize continuous improvement and innovation. Therefore, the concept of innovation stands out for its advantages in terms of efficiency and effectiveness in the export and logistics processes of companies. Innovation activities, by introducing new elements into the company, enhance competitive advantages and contribute to the development of export performance. At the same time, they create improvements in delivering the right product to customers at the right time and place, thereby enhancing the level of logistics performance. This study examines the relationship between innovation and export performance, with a focus on the mediating role of logistics performance, along with the sub-dimensions of innovation. Data for the study were collected through surveys from middle and upper-level managers of companies engaged in export activities. Correlation and regression analysis were applied to the obtained data to examine the relationships between variables. The analysis revealed a positive and significant relationship between innovation and export performance, with logistics performance playing a partial mediating role in this relationship.
Anahtar Kelimeler
Kaynakça
- Ahmed, Awder ve Abdalla, Hassan, (1999). “The Role of Innovation Process In Crafting The Vision of The Future”, Computers & Industrial Engineering, 37, (1-2), 421-424.
- Ayar, Bahadır ve Erdil, T. Sabri (2018). “İnovasyon ve Ar-Ge Faaliyetlerinin Ihracat Performansına Etkisi: Türk Işletmeleri Üzerine Algısal Bir Çalışma”, Marmara Üniversitesi Öneri Dergisi, 13(49), 45-68.
- Baron, Reuben M. ve Kenny, David A. (1986). “The Moderator-Mediator Variable Distinction In Social Psychological Research: Conceptual, Strategic, And Statistical Considerations”, Journal of Personality and Social Psychology, 51(6), 1173-1182.
- Bayraktutan, Yusuf ve Özbilgin, Mehmet, (2015). “Lojistik Maliyetler ve Lojistik Performans Ölçütleri”, Maliye Araştırmaları Dergisi, 1(2), 95-112.
- Bensassi, Sami, Márquez-Ramos, Laura, Martínez-Zarzoso, Inmaculada, ve Suárez-Burguet, Celestino (2015). “Relationship between Logistics İnfrastructure and Trade: Evidence from Spanish Regional Exports”, Transportation Research, 72 (1), 47–61.
- Besanko, David, Dranove, David ve Shanley, Mark, (1996). The Economics of Strategy, New York: John Wiley & Sons.
Ayrıntılar
| Birincil Dil | Türkçe |
|---|---|
| Bölüm | Makaleler |
| Yazarlar | |
| Yayımlanma Tarihi | 4 Temmuz 2023 |
| Gönderilme Tarihi | 30 Mayıs 2023 |
| Yayımlandığı Sayı | Yıl 2023 Cilt: 11 Sayı: 1 - The International New Issues in Social Sciences (tini SoS) |
The International New Issues in Social Sciences, is international, Scientific, peer-reviewed Journal.
Tini-SOS journal is to evaluate scientific articles in the field of social sciences, especially based on field studies structured in accordance with scientific criteria, and conducts studies to publish studies that provide appropriate measures.