Termal Turizm Konaklama İşletmeleri Hizmet Pazarlaması Turizm
Thermal tourism is an increasingly
important type of tourism around the world and the expectations of the customers
are increasing accordingly to this. Customers try to improve their health as
well as experiencing holiday experiences. They are involved in a variety of
cultural and social activities in the destination where they take thermal
tourism services. In this study, the expectations of the tourists traveling
within the scope of thermal tourism were examined. Data were collected by survey method from 397
customers stayed in three thermal hotels in Kütahya between 1-31 January 2018. The
results reveal the fact that the factors affecting the thermal hotel prefences
of the tourists are the surrounding naturel elements, the health programmes
implemented by the facility, the adequacy of the personnel, the services being
entirely on rest and recovery and the presence of supportive activities According to another result, it was found that the
perception of service evaluation of females is higher than males.
Birincil Dil | Türkçe |
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Bölüm | Araştırma Makalesi |
Yazarlar | |
Yayımlanma Tarihi | 10 Ağustos 2019 |
Yayımlandığı Sayı | Yıl 2019 Cilt: 21 |