DİJİTALLEŞME VE SÜRDÜRÜLEBİLİRLİK AÇISINDAN TÜRK KOBİ'LERİNİN DÖNÜŞÜM SÜRECİ

Yıl 2023, Sayı: 41, 1 - 15, 31.10.2023

Mustafa İncekara , Hatice Çoban Kumbalı , Mehtap Sarıkaya

https://doi.org/10.18092/ulikidince.1133377

Cited By: 1

Öz

Dijitalleşme ve sürdürülebilirlik günümüz dünyasında artık tartışmalı konular değildir. Dijital inovasyon ve çevreye ilişkin eylemler sürekli gelişmekte ve bir şirketin stratejisini, yapısını, operasyonlarını ve performansını etkilemektedir. Özellikle Türkiye gibi gelişmekte olan bir ekonomi için bu gelişmeler oldukça önemlidir. İstihdamın %72’sini sağlayan küçük ve orta ölçekli işletmeler (KOBİ'ler) Türkiye ekonomisinin bel kemiğini oluşturmaktadır. Günümüz iş dünyasında dijital inovasyon ve sürdürülebilirlik yaklaşımlarının kullanılması, KOBİ'lerin büyümesi üzerinde giderek daha olumlu bir etkiye sahip olmaktadır. Bu makale, Türk KOBİ'lerinin sürdürülebilirlik ve dijitalleşmeye yönelik dönüşüm sürecine odaklanmaktadır. Veriler, 27 AB ülkesinin ortalamasını Türkiye ile karşılaştıran Flaş Avrupa Barometresi 486'dan elde edilmiştir. Çalışmanın sonucunda özellikle yüksek yatırım gereksinimleri ve finansal kaynakların kıtlığı nedeniyle sürdürülebilirlik ve dijitalleşme uygulamalarının Türk KOBİ'leri tarafından yeterince hayata geçirilemediği anlaşılmıştır.

Anahtar Kelimeler

Türkiye, Dijitalleşme, Sürdürülebilirlik, Dönüşüm, KOBİ

THE TRANSFORMATION PROCESS OF TURKISH SMES IN TERMS OF DIGITALIZATION AND SUSTAINABILITY

Öz

Digitalization and sustainability are no longer contentious topics in today's world. Digital innovation and ecological actions constantly evolve, affecting a company's strategy, structure, operations, and performance. These developments are particularly important for growing economies such as Türkiye. Small and medium-sized enterprises (SMEs) are essential to the Turkish economy, providing 72 % of employment. The utilization of digital innovations and sustainability approaches is having an increasingly positive impact on the growth of SMEs in today's business environment. This article focuses on the transformative process of Turkish SMEs toward sustainability and digitalization. The data were from the Flash Eurobarometer 486, which compares the average of 27 EU countries to Türkiye. As a result of the study, it is understood that sustainability and digitalization continue to be underused in Turkish SMEs, primarily due to high investment requirements and a scarcity of financial resources.

Anahtar Kelimeler

Digitalization, Sustainability, Transition, SME, Türkiye

Kaynakça

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