Intuitionistic Fuzzy Quality Function Deployment and an Application

Year 2021, Volume: 13 Issue: 1, 87 - 103, 18.01.2021

Müge Bulut , Ümit Sakallı

https://doi.org/10.29137/umagd.730775

Abstract

Today,innovations in rapidly developing industrial products are important in terms of their ability to respond to customer requirements,to adapt to market conditions and competition. Quality function deployment provides the answer to the technical characteristics that should focus on product development by consedering to customer requirements.This research focuses on product development of industrial sockets.In the study, quality function deployment method,which is a tool for product development, was applied. The aim of the study is to examine the relationship between customer requirements and technical characteristics in the uncertainty environment in the most accurate way and to reveal the most important technical characteristics that should be focused on in terms of product development. In order to deal with these limitations, intuitionistic fuzzy AHP, while investigating the relationship between customer requirements and technical characteristics, were listed as a result of the technical requirements applied to the intuitionistic fuzzy VIKOR method.

Keywords

Product Development, Quality Function Deployment, Intuitionistic Fuzzy AHP, Intuitionistic Fuzzy VIKOR

Sezgisel Bulanık Kalite Fonksiyon Yayılımı ve Bir Uygulama

Abstract

Günümüzde hızla gelişmekte olan endüstriyel ürünlerdeki yenilikler, müşteri isteklerine cevap verebilmek, pazar koşullarına uyum sağlayabilme kabiliyeti ve rekabet açısından önemlidir. Müşteri ihtiyaç ve beklentileri, piyasada yer alan ürünler ve geliştirilmekte olan ürünler üzerinde büyük rol oynamaktadır. Kalite fonksiyon yayılımı, müşteri isteklerini dinleyerek ürün geliştirmede odaklanılması gereken teknik gereksinimlerin cevabını sunmaktadır. Bu araştırma, endüstriyel prizlerin ürün geliştirilmesi üzerine odaklanmaktadır. Çalışmada ürün geliştirme için bir araç olan kalite fonksiyon yayılımı modeli önerilmiştir. Çalışmanın amacı belirsizlik ortamında müşteri istekleri ve teknik gereksinimler arasındaki ilişkiyi en doğru şekilde incelemek ve ürün geliştirilmesi açısından odaklanılması gereken en önemli teknik gereksinimi ortaya koyabilmektir. Geleneksel kalite fonksiyon yayılımında uzman görüşlerini alma, müşteri istekleri önem derecesini ağırlıklandırmada ve teknik gereksinimleri önem derecelerine göre sıralamada sınırlılıkları açısından eleştiriler yer almaktadır. Bu sınırlılıklar ile başa çıkabilmek ve sözel değişkenlerde belirsizliğin üstesinden gelebilmek için çalışmada müşteri istekleri ağırlıklandırılırken sezgisel bulanık AHP, müşteri istekleri ve teknik gereksinimlerin birbirleri ile ilişkileri incelenirken sezgisel bulanık VIKOR yöntemine başvurulmuş teknik gereksinimler yöntem sonucunda sıralanmıştır.

Keywords

Ürün Geliştirme, Kalite Fonksiyon Yayılımı, Sezgisel Bulanık AHP, Sezgisel Bulanık VIKOR

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