Examining the Esports Spectator Demands and Relationship with Twitch Donate

Yıl 2022, Cilt: 8 Sayı: 4, 181 - 189, 15.12.2022

Serhat Yalçıner , Alp Kaan Kilci , Kaan Gürtay

https://doi.org/10.18826/useeabd.1201784

Cited By: 1

Öz

Aim: The primary aim of this study was to evaluate the demands of spectators who follow esports broadcasts on the online live broadcasting platform Twitch in terms of game type and gender variables. Its secondary aim was to examine the relationship between these demand levels and donation to the broadcasters.

Methods: A total of 430 online esports spectators, 314 men and 116 women, participated in the study. Data collection was carried out using the participant information form and the Scale for Esports Spectator Demands via Google Forms. Independent Samples t-Test, One-Way ANOVA and Pearson Correlation Test were used in the analysis of the data.

Results: It has been determined that female spectators have statistically significantly higher demand scores than male spectators in interaction and player characteristics, which are sub-dimensions of the scale for esports spectator demands (p<.05), on the other hand, there were no statistically significant difference in sub-dimension scores according to the game type (p>.05). In addition, it was determined that there was a statistically significant positive correlation between the level of donating of the spectators to the broadcasters and the chat room sub-dimension (p<.01), on the other hand, there were no statistically significant relationship with the other sub-dimensions (p>.05).

Conclusion: The demands of the esports spectators from the online broadcasts are affected by the gender variable in terms of interaction and player characteristics sub-dimension, and the spectators who have high demands from the chat room, donate more to the broadcasters.

Anahtar Kelimeler

Esports, Spectator, Demand, Online

Espor İzleyici Taleplerinin ve Twitch Bağışı ile İlişkisinin İncelenmesi

Öz

Amaç: Bu çalışmanın birincil amacı, çevrimiçi canlı yayın platformu Twitch üzerinden espor yayınlarını takip eden izleyicilerin yayın ve yayıncılardan taleplerinin oyun türü ve cinsiyet değişkenleri açısından değerlendirilmesidir. İkincil amacı ise, bu talep düzeylerinin yayıncıya bağış ile ilişkisinin incelenmesidir.

Materyal ve Yöntem: Çalışmaya 314’ü erkek, 116’sı kadın olmak üzere toplam 430 çevrimiçi espor izleyicisi katılmıştır. Veri toplama işlemi, Google Forms aracılığıyla katılımcı bilgi formu ve Espor İzleyici Talepleri Ölçeği kullanılarak gerçekleştirilmiştir. Verilerin istatistiksel analizi SPSS programı aracılığıyla yapılmıştır. İstatistiksel analizde; Bağımsız Örneklem t-Testi, Tek Yönlü Varyans Analizi ve Pearson Korelasyon Testi kullanılmıştır.

Bulgular: Espor izleyici talepleri ölçeği alt boyutlarından etkileşim ve oyuncu özelliklerinde kadın izleyicilerin erkek izleyicilerden istatistiksel olarak anlamlı düzeyde yüksek talep puanlarına sahip oldukları (p<,05), oyun türüne göre ise alt boyut puanlarında istatistiksel olarak anlamlı farklılık olmadığı tespit edilmiştir (p>,05). İzleyicilerin, yayıncılara bağışta bulunma düzeyleri ile izleyici talepleri alt boyutlarından sohbet odası alt boyutu arasında istatistiksel olarak pozitif yönde anlamlı ilişki olduğu (p<,01), diğer alt boyutlarla ise istatistiksel olarak anlamlı ilişki olmadığı tespit edilmiştir (p>,05).

Sonuçlar: Espor izleyicilerinin çevrimiçi yayınlardan taleplerinin etkileşim ve oyuncu özellikleri alt boyutu açısından cinsiyet değişkeninden etkilendiği ve sohbet odasından talepleri yüksek olan izleyicilerin, yayıncılara daha fazla bağışta bulunduğu görülmüştür.

Anahtar Kelimeler

Espor, İzleyici, Talep, Çevrimiçi

Kaynakça

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