Yemek TV Programlarının Kültürel İçeriği: Ulusal ve Uluslararası Farsça Televizyon Programlarının Karşılaştırmalı Bir İncelemesi

Yıl 2023, Sayı: 12, 36 - 59, 27.10.2023

S.mohsen Banihashemi , Ghazaleh Hasanian

https://doi.org/10.32739/etkilesim.2023.6.12.213

Öz

Medya teşhiri, toplumların tüm kültürel özelliklerine nüfuz etmiştir; İletişim, kültürel geleneklerle
yakın ilişki içinde olduğundan, insanların inanç, tutum ve bilgileri üzerinde derin bir etkiye sahiptir.
Televizyon, kültür ve yaşam tarzının yaratılmasında ve tanıtılmasında önemli bir rol oynamaktadır. Bu
çalışmanın amacı, ulusal ve uluslararası Fars TV yemek programlarında kültürel değerlerin yansımasını
araştırmak ve karşılaştırmaktır. Bu çalışmanın araştırma yöntemi, kültürler arası nitel içerik analizi
yaklaşımına dayanmaktadır. Bu araştırmada veriler Mayring yöntemine göre analiz edilmiştir. Veri
toplamak için TV yemek programları örneklem olarak seçilmiştir.
Sonuçlar, ulusal TV yemek programlarının ana içeriklerinin yemek sunumuyla birlikte vatanseverlik
kültürü, dinin önemi, tüketimcilik ve kolektivizmi sunduğunu göstermiştir. Ulusal TV yemek
programlarında vurgulanan kültürel içerikler küreselcilik, din isteksizliği, bireycilik ve aktivizm
üzerineydi.

Anahtar Kelimeler

Kültür, İçerik Analizi, Yemek, Medya, Televizyon

Cultural Content of Food TV shows: A Comparative Study of National and International Persian TV Programs

Öz

The media exposure has permeated all cultural features of societies; and Since communication is in a
close relation with cultural customs, it has a deep effect on people's beliefs, attitudes and knowledge.
Television plays a significant part in creating and introducing culture and lifestyle. The purpose of this
study was to investigate and compare the cultural values reflection on the national and international
Persian TV food programs. The research method of this study was based on cross-cultural qualitative
content analysis approach. In this research, data were analysed based on the method of Mayring. To
collect data, TV food programs were selected as samples.
The results showed that the main contents of national TV food programs along with the presentation of
food offered the culture of patriotism, the importance of religion, consumerism, and collectivism. While
the emphasized cultural contents of the national TV food programs were about globalism, religion
reluctance, individualism, and activism.

Anahtar Kelimeler

Culture, Content Analysis, Food, Media, Television

Kaynakça

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