Tiktok ve Gazetecilik İlişkisi Üzerine Ülkeler Arası Karşılaştırmalı İçerik Analizi

Yıl 2022, Sayı: 12, 302 - 325, 30.06.2022

Sedat Erol

https://doi.org/10.55609/yenimedya.1089436

Cited By: 1

Öz

Sosyal medya platformlarının sunduğu paylaşım formatları ve genç nesillerin haber tüketim pratikleri göz önünde bulundurularak milyonlarca kişi tarafından kullanılan Tiktok platformunu; gazetecilik kültürü, haber üretimi, haber tüketimi ve gazeteciliğin geleceği çerçevesinde tahlil etmenin önemli olacağı düşünülmüştür. Tiktok’ta yapılan paylaşımları diğer sosyal medya platformlarından ayıran özelliklerinden birisi içerik temalarının genelinde eğlence unsurlarının bulunmasıdır. Bu bilgilere dayanarak oluşturulan iki temel araştırma sorusu şöyledir: Tiktok’un demografik yapısı ve platformun yapısal imkânları, haber üretim süreçlerini belirlemekte midir? Farklı ülkelerin yaygın gazetelerinin Tiktok paylaşımlarındaki ortak ve ayrışan noktalar nelerdir? Araştırmada yöntem olarak içerik analizi tercih edilmiş ve The Washington Post, Daily Mail ve Hürriyet’in Tiktok paylaşımları incelenmiştir. 2021 yılı başından başlamak üzere her üç gazeteden yapılan 50 Tiktok paylaşımı, toplamda 150 paylaşım platforma hâkim tasarım, tür, içerik düzenleme olanakları, dil ve etkileşim bağlamında analiz edilmiştir. Araştırmanın sonucunda gazetelerin, Tiktok paylaşımlarında genellikle renkli haberleri tercih ettiği, ciddi haberler ele alındığında ise platformun yapısına uygun olarak eğlenceli, nüktedan, komedi unsurları barındıran bir dile başvurduğu saptanmıştır. Ayrıca gazetecilerin, kalıplaşmış gazeteci kimliğinin sınırları dışında sosyal medyada yaygınlaşan “fenomen” davranışlarını sergilemesi ve Tiktok’ta yer alan filtreler, efektler ve metin bileşenlerinde yapılabilen değişikliklerin fiziki gerçeklik ile sunulan görüntüler arasındaki ilişkinin uzaklaşmasına yol açması çalışmanın önemli çıktıları arasında yer almıştır.

Anahtar Kelimeler

Tiktok, Sosyal Medya, Yeni Medya, Gazetecilik, İçerik Analizi

A Cross-Country Comparative Content Analysis on the Connection of Tiktok and Journalism

Öz

Considering the sharing formats offered by social media platforms, Tiktok; It was thought that it would be important to analyze within the framework of journalism culture, news production, news consumption and the future of journalism. One of the features of the shares made on Tiktok is the presence of entertainment elements throughout the content themes. The two main research questions created on the basis of this information are as follows: Do the demographic structure of Tiktok and the structural possibilities of the platform determine the news production processes? What are the common and divergent points in the Tiktok posts of popular newspapers from different countries? Content analysis was preferred as a method in this study. As a result of the research, it has been determined that the newspapers generally prefer soft news in their Tiktok posts, and when hard news is considered, they use a language that is funny, prank and contains comedy elements in accordance with the structure of the platform. In addition, journalists exhibiting 'phenomenon' behaviors that have become widespread in social media and the changes that can be made in the video components in Tiktok are among the important outputs of the study.

Anahtar Kelimeler

Tiktok, Social Media, New Media, Journalism, Content Analysis

Kaynakça

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