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DEMOGRAFİK ÖZELLİKLERİN SATIN ALMA KARAR TARZLARI ÜZERİNE ETKİSİ: BEYAZ EŞYA ÜRÜNLERİ ÜZERİNE BİR UYGULAMA

Year 2017, Volume: 19 Issue: 2, 53 - 68, 29.12.2017

Ezgi Karataş Yücel

Abstract

Tüketiciler istek ve ihtiyaçlarını tatmin edecek ürün/hizmete ulaşmada bir satın alma karar sürecinden geçmektedirler. Satın alma kararında farklı tarzları belirlemek ve tüketicileri bu tarzlar doğrultusunda sınıflandırmak tüketicilerin “neyi, ne kadar, nereden, ne zaman ve nasıl” satın alacağını ortaya koymada yardımcı olmaktadır. Bu kapsamda yapılan bu çalışmanın amacı satın alma kararının hangi tarzlara ayrılabileceğini ortaya koymak ve bu kapsamda bireysel faktörlerin temelinde yer alan demografik değişkenlerin satın alma karar tarzları üzerindeki etkisini incelemektir. Ailenin tamamının kullandığı, fark gözetmeksizin hemen hemen her evde bulunmasının neredeyse zorunlu olduğu, satın alma kararı verilirken çok fazla kriterin bir arada ele alındığı bir yüksek ilgilenim ürün grubu olması itibari ile beyaz eşya ürünleri üzerinde çalışılmıştır. İzmir ilinde yaşayan beyaz eşya kullanan tüketicilerden 298 yüz yüze ve 322 sosyal platformlar aracılığıyla toplanan anketlerden elde edilen veriler ışığında demografik özelliklerin satın alma karar tarzları üzerine etkisi irdelenmiştir. 

Keywords

Tüketici Tüketici Davranışları Satın Alma Karar Tarzları Demografik Özellikler Yüksek İlgilenim

References

  • Alnıaçık, Ü. (2011). Satın Alma Karar Tarzları ve SMS Reklamlarına Yönelik Tutumlar: Genç Tüketiciler Üzerinde Bir Uygulama. 16. Ulusal Pazarlama Kongresi, (s. 53-69). İstanbul.
  • Arnold, M., & Reynolds, K. (2003). Hedonic Shopping Motivations. Journal of Retailing , 79 (2): 77-95.
  • Arslan, F.M. ve Bakır, N.O. (2010). Tüketicilerin İlgilenim Düzeylerine Göre Alışveriş Merkezlerini Tercih Etme Nedenleri ve Sadakate Etkisi. Marmara Üniversitesi İ.İ.B.F. Dergisi , 28 (1): 227-259.
  • Bandara, W.W. (2014). Consumer Decision-Making Styles and Local Brand Biasness: Exploration in the Czech Republic. Journal of Competitiveness , 6 (1): 3 - 17.
  • Bayrakdaroğlu, F., & Çakır, H. (2016). Tüketicilerin Online Alışverişlerine İlişkin Karar Alma Tarzlarının İncelenmesine Yönelik Bir Araştırma. Mehmet Akif Ersoy Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 8 (15): 266-284.
  • Bawa, K. ve Shoemaker, R. W. (1987). The Coupon-Prone Consumer: Some Findings Based on Purchase Behavior across Product Classes. Journal of Marketing, 51 (4): 99-110.
  • Bettman, J., Luce, M., ve Payne, J. (2008). Consumer Decision Making: A Choice Golas Approach. C. Haugtvedt, P. Herr, & F. Kardes içinde, Handbook of Consumer Psychology (s. 589-610). New York: Lawrence Erlbaum Associates.
  • Burgress, B., Yaoyuneyong, G., & Gibbs, S. (2014). Gender, Self-construal and Impulse Buying Behavior of Young Thai Consumers. Asian Journal of Business Research, 4 (1): 1-15.
  • Ceylan, H. (2013). Tüketici Tipleri Envanterinin Türk Kültürüne Uyarlanması. Ç.Ü. Sosyal Bilimler Enstitüsü Dergisi , 22 (2): 41-58.
  • Chase, M., Driscoll, L., Stewart, D., Hayhoe, C., & Leech, I. (2007). Exploring the Relationship of First Year, First Semester College Students Mind Styles and Their Consumer Decision Making Styles. Journal of Family and Consumer Sciences Education , 25 (1): 10-23.
  • Chaudhuri, A. (2006). Emotion and Reason in Consumer Behavior. Oxford: Elsevier Inc.
  • Clark, A.E. ve Oswald, A. J. (1996). Satisfaction and Comparison Income. Journal of Public Economics, 61 (3): 359-381.
  • Coley, A., & Burgress, B. (2003). Gender Differences in Cognitive and Affective Impulse Buying. Journal of Fashion Marketing and Management: An International Journal, 7 (3): 282-295.
  • Çakır , V. (2007). Tüketici İlgilenimini Ölçmek. Selçuk İletişim, 4 (4): 163-180.
  • Çilingir, Z. ve Yıldız, S. (2010). Tüketicilerin Ürünlere Olan İlgileniminin Marka Sadakati Üzerindeki Etkisi: Sembolik Nitelikteki Bir Ürün Grubu için İstanbul İli Pilot Çalışması. ZKÜ Sosyal Bilimler Dergisi, 6 (11): 79-100.
  • Durvasula, S., Lysonski, S., Andrews, J. C. (1993). Cross - Cultural Generalizability of a Scale for Profiling Consumers' Decision - Making Styles. The Journal of Consumer Affairs, 27 (1): 55 - 65.
  • El Jeraisy, K. (2008). Consumer Behavior. Riyadh: King Fahd National Library Cataloging Publication.
  • Erciş, A., Ünal, S. ve Bilgili, B. (2006). Decision-making Styles and Personal Values of Young People. 10 23, 2016 tarihinde International Marketing Trends Conference: http://www.marketing-trends-congress.com/sites/default/files/papers/2010/2010_fr_Ercis_Unal_Bilgili.pdf adresinden alındı
  • Evanschitzky, H., & Woisetschläger, D. (2008). Too Old to Choose? The Effects of Age and Age Related Constructs on Consumer Decision Making. Advances in Consumer Research : 630-636.
  • Gabriel, Y. ve Lang, T. (2006). The Unmanageable Consumer. Gateshead: SAGE Publications Ltd.
  • Ghodeswar, B. (2007). Consumer Decision-Making Styles Among Indian Students. Alliance Journal of Business Research, 3: 36-48.
  • Gupta, V. (1999). SPSS for Beginners. VJBooks Inc.
  • Hawkins, D. ve Mothersbaugh, D. (2010). Consumer Behavior: Building Marketing Strategy. New York: The McGraw-Hill Companies, Inc.
  • Hinton, P., Brownlow, C., McMurray, I., & Cozens, B. (2004). SPSS Explained. East Sussex: Routledge.
  • Hoyer, W. veMacinnis, D. (2010). Consumer Behavior. Mason: South Western Cengage Learning. Intercultural Communication , 2 (1): 51-61.
  • İslamoğlu, A. H. (2003). Tüketici Davranışları. İstanbul: Beta Basım Yayın Dağıtım A.Ş.
  • Jen-Hung , H., & Yi-Chun, Y. (2010). Gender Differences in Adolescents’ Online Shopping. African Journal of Business Management, 4 (6): 849-857.
  • Kahle, L.R, Beatty, S.E. ve Homer, P. (1986). Alternative Measurement Approaches to Consumer Values: The List of Values (LOV) andValues and Life Style (VALS). Journal of Consumer Research, 13 (3): 405-409.
  • Karakuş, E., Lorcu, F., & Demiralay, T. (2016). Ambalajlı Su Sektöründe Tüketici Tercihleri: Edirne İli Örneği. Uluslararası İktisadi ve idari İncelemeler Dergisi , 17 (2): 103-128.
  • Kardes, F., Cronley, M. ve Cline, T. (2011). Consumer Behavior. Mason: South-Western Cengage Learning.
  • Khan, M. (2006). Consumer Behavior and Advertising Management. New Delhi: New Age International (P) Ltd., Publishers.
  • Khan, S., & Chawla, C. (2015). Impact of Age on Purchase Decision from Organized & Unorganized Retail Stores - A Research Report in Indian Context. International Journal of Commerce, Business and Management , 4 (2): 1102-1108.
  • Kırgız, A. (2014). Hedonism, A Consumer Disease of the Modern Age: Gender and Hedonic Shopping in Turkey. Global Media Journal , 4 (8): 200-212.
  • Kiel, G.C. ve Layton, R. A. (1981). Dimensions of Consumer Information Seeking Behavior. Journal of Marketing Research, 18 (2): 233-239.
  • Kline, R. (1998). Principles and Practice of Structural Equation Modeling. London: The Guilford Press.
  • Liao, Z. ve Cheung, M.T. (2001). Internet-based E-shopping and Consumer Attitudes: An Empirical Study. Information & Management, 38 (5): 299-306.
  • Loureiro, M.L. ve Hine, S. (2002). Discovering Niche Markets: A Comparison of Consumer Willingness to Pay for Local (Colorado Grown), Organic, and GMO-Free Products. Journal of Agricultural and Applied Economics, 34 (3): 477-487.
  • Magnusson, M. K. ve Koivisto Hursti, U. K. (2001). Consumer Attitudes Towards Genetically Modified Foods. Appetite, 39: 9-24.
  • Mitchell, V., & Bates, L. (1998). UK Consumer Decision-Making Styles. Journal of Marketing Management , 14 (1): 199-225.
  • Nayeem, T., & Casidy, R. (2015). Australian consumers’ decision-making styles for everyday products. Australasian Marketing Journal, 23: 67-74.
  • Odabaşı, Y. ve Barış, G. (2002). Tüketici Davranışı. İstanbul: MediaCat Kitapları.
  • Oliveira, J., Mesquita, J., & Muylder, C. (2015). Valuation of the Scale Consumer Styles Inventory (CSI): A Study with Adult Female Population of Minas Gerais State-Brazil. Amazônia, Organizações e Sustentabilidade , 4 (1): 173-190.
  • Özdemir, A. (2010). Yönetim Biliminde İleri Araştırma Yöntemleri ve Uygulamalar. İstanbul: Beta Basım Yyaım A.Ş.
  • Özdemir, Ş., Vatandaş, C. ve Torlak, Ö. (2009). Sosyal Problemleri Çözmede Aile Yaşam Döngüsünün (AYD) Önemi. Aile ve Toplum, 4 (16): 7-18.
  • Phillips, L., & Sternthal, B. (1977). Age Differences in Information Processing: A Perspective on the Aged Consumer. Journal of Marketing Research , 14 (4): 444-457.
  • Proctor, T. (2005). Essentials of Marketing Research. Essex: Pearson Education Limited.
  • Reimers, S., Maylor, E. A., Stewart, N. ve Chater, N. (2009). Associations Between A One-Shot Delay Discounting Measure and Age, Income, Education and Real-World Impulsive Behavior. Personality and Individual Differences. 47 (8): 973-978.
  • Savaş, B., Günay, G., & Aydıner Boylu, A. (2014). The Effect of Women’s Decision Making Styles on Sustainable Consumption Behaviours. Academic Journal of Interdisciplinary Studies , 3 (3): 288-294.
  • Schiffman, L.G. ve Kanuk, L.L. (2009). Consumer Behavior. New Jersey: Pearson Prentice Hall.
  • Shahmirzadi, Z. (2014). An Investigation of the Differences in Decision-Making Styles of Clothing Consumers in Sari Regarding Demographics Variables. Arth Prabhand: A Journal of Economics and Management , 3 (8): 148-158.
  • Solomon, M., Bamossy, G., Askegaard, S. ve Hogg, M. (2006). Consumer Behavior: A European Perspective. Essex: Pearson Education Limited.
  • Sproles , G., & Kendall, E. (1986). A Methodology for Profiling Consumers' Decision Making Styles. The Journal of Consumer Affairs , 20 (2): 267-279.
  • Sproles, G. B. (1985). From Perfectionism to Fadism: Measuring Consumers' Decision-Making Styles. American Council on Consumer Interests : 79-85.
  • Şimşek, Ö. (2007). Yapısal Eşitlik Modellemesine Giriş: Temel İlkeler ve LISREL Uygulamaları. Ankara: Ekinoks.
  • Thompson, G. D. (1998). Consumer Demand for Organic Foods: What We Know and What We Need to Know. Agricultural & Applied Economics Association, 80(5): 1113-1118.
  • Thompson, G. D. ve Kidwell, J. (1998). Explaining the Choice of Organic Produce: Cosmetic Defects, Prices, and Consumer Preferences. American Journal of Agricultural Economics, 80 (2): 277-287.
  • Tifferet, S., & Herstein, R. (2012). Gender Differences in Brand Commitment, Impulse Buying, and Hedonic Consumption. Journal of Product & Brand Management , 21 (3): 176-182.
  • Ünal, S. ve Erciş, A. (2007). Genç Pazarın Satın Alma Tarzlarının Belirlenmesi Üzerine Bir Araştırma. Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi , 21 (1): 321-336.
  • Ünal, S., & Erciş Aysel. (2006). Tüketicilerin Kişisel Değerlerinin Satın Alma Tarzları Üzerindeki Etkisi. Ticaret ve Turizm Egitim Fakültesi Dergisi (1): 23-48.
  • Yoon, C., & Cole, C. (2008). Aging and Consumer Behavior. C. Haugtvedt, P. Herr, & F. Kardes (Dü). içinde New York: Taylor & Francis.
  • Zaichkowsky, J. (1994). The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising. Journal of Advertising , 23 (4): 59-70.
  • Zhou, J., Arnold, M., Pereira, A. ve Yu, J. (2010). Chinese Consumer Decision-Making Styles: A Comparison Between the Coastal and Inland Regions. Journal of Business Research, 63: 45-51.
  • Žnideršić, R., Grubor, A., & Marić, D. (2014). Impulsive Consumer Behavior. International Journal of Multidisciplinarity in Business and Science , 2 (2): 81-89.

THE EFFECT OF DEMOGRAPHIC CHARACTERISTICS ON CONSUMER DECISION MAKING STYLES: AN APPLICATION ON WHITE GOODS

Year 2017, Volume: 19 Issue: 2, 53 - 68, 29.12.2017

Ezgi Karataş Yücel

Abstract

Consumers are going through buying decision process to reach the product/service that satisfy their needs and wants. Identifying different styles in purchasing decisions and classifying consumers in line with them helps exposing “what, how much, from where, when, how” will consumers buy. In this context, the aim of this study is to reveal the styles in which purchase decision can be divided into and examine the impact of demographic variables, which are on the basis of personal factors, on buying decision styles. White goods are selected as it is a high interest product group in which almost all households use, is necessary in almost every home, a lot of criteria are considered together when a purchase decision is made. The effect of demographics on buying decision styles were examined with the data obtained from questionnaires from 298 face-to-face and 322 via social platforms from White goods user households in the city of İzmir. 

Keywords

Consumer Consumer Behavior Decision Making Styles Demographic Characteristics High Involvement

References

  • Alnıaçık, Ü. (2011). Satın Alma Karar Tarzları ve SMS Reklamlarına Yönelik Tutumlar: Genç Tüketiciler Üzerinde Bir Uygulama. 16. Ulusal Pazarlama Kongresi, (s. 53-69). İstanbul.
  • Arnold, M., & Reynolds, K. (2003). Hedonic Shopping Motivations. Journal of Retailing , 79 (2): 77-95.
  • Arslan, F.M. ve Bakır, N.O. (2010). Tüketicilerin İlgilenim Düzeylerine Göre Alışveriş Merkezlerini Tercih Etme Nedenleri ve Sadakate Etkisi. Marmara Üniversitesi İ.İ.B.F. Dergisi , 28 (1): 227-259.
  • Bandara, W.W. (2014). Consumer Decision-Making Styles and Local Brand Biasness: Exploration in the Czech Republic. Journal of Competitiveness , 6 (1): 3 - 17.
  • Bayrakdaroğlu, F., & Çakır, H. (2016). Tüketicilerin Online Alışverişlerine İlişkin Karar Alma Tarzlarının İncelenmesine Yönelik Bir Araştırma. Mehmet Akif Ersoy Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 8 (15): 266-284.
  • Bawa, K. ve Shoemaker, R. W. (1987). The Coupon-Prone Consumer: Some Findings Based on Purchase Behavior across Product Classes. Journal of Marketing, 51 (4): 99-110.
  • Bettman, J., Luce, M., ve Payne, J. (2008). Consumer Decision Making: A Choice Golas Approach. C. Haugtvedt, P. Herr, & F. Kardes içinde, Handbook of Consumer Psychology (s. 589-610). New York: Lawrence Erlbaum Associates.
  • Burgress, B., Yaoyuneyong, G., & Gibbs, S. (2014). Gender, Self-construal and Impulse Buying Behavior of Young Thai Consumers. Asian Journal of Business Research, 4 (1): 1-15.
  • Ceylan, H. (2013). Tüketici Tipleri Envanterinin Türk Kültürüne Uyarlanması. Ç.Ü. Sosyal Bilimler Enstitüsü Dergisi , 22 (2): 41-58.
  • Chase, M., Driscoll, L., Stewart, D., Hayhoe, C., & Leech, I. (2007). Exploring the Relationship of First Year, First Semester College Students Mind Styles and Their Consumer Decision Making Styles. Journal of Family and Consumer Sciences Education , 25 (1): 10-23.
  • Chaudhuri, A. (2006). Emotion and Reason in Consumer Behavior. Oxford: Elsevier Inc.
  • Clark, A.E. ve Oswald, A. J. (1996). Satisfaction and Comparison Income. Journal of Public Economics, 61 (3): 359-381.
  • Coley, A., & Burgress, B. (2003). Gender Differences in Cognitive and Affective Impulse Buying. Journal of Fashion Marketing and Management: An International Journal, 7 (3): 282-295.
  • Çakır , V. (2007). Tüketici İlgilenimini Ölçmek. Selçuk İletişim, 4 (4): 163-180.
  • Çilingir, Z. ve Yıldız, S. (2010). Tüketicilerin Ürünlere Olan İlgileniminin Marka Sadakati Üzerindeki Etkisi: Sembolik Nitelikteki Bir Ürün Grubu için İstanbul İli Pilot Çalışması. ZKÜ Sosyal Bilimler Dergisi, 6 (11): 79-100.
  • Durvasula, S., Lysonski, S., Andrews, J. C. (1993). Cross - Cultural Generalizability of a Scale for Profiling Consumers' Decision - Making Styles. The Journal of Consumer Affairs, 27 (1): 55 - 65.
  • El Jeraisy, K. (2008). Consumer Behavior. Riyadh: King Fahd National Library Cataloging Publication.
  • Erciş, A., Ünal, S. ve Bilgili, B. (2006). Decision-making Styles and Personal Values of Young People. 10 23, 2016 tarihinde International Marketing Trends Conference: http://www.marketing-trends-congress.com/sites/default/files/papers/2010/2010_fr_Ercis_Unal_Bilgili.pdf adresinden alındı
  • Evanschitzky, H., & Woisetschläger, D. (2008). Too Old to Choose? The Effects of Age and Age Related Constructs on Consumer Decision Making. Advances in Consumer Research : 630-636.
  • Gabriel, Y. ve Lang, T. (2006). The Unmanageable Consumer. Gateshead: SAGE Publications Ltd.
  • Ghodeswar, B. (2007). Consumer Decision-Making Styles Among Indian Students. Alliance Journal of Business Research, 3: 36-48.
  • Gupta, V. (1999). SPSS for Beginners. VJBooks Inc.
  • Hawkins, D. ve Mothersbaugh, D. (2010). Consumer Behavior: Building Marketing Strategy. New York: The McGraw-Hill Companies, Inc.
  • Hinton, P., Brownlow, C., McMurray, I., & Cozens, B. (2004). SPSS Explained. East Sussex: Routledge.
  • Hoyer, W. veMacinnis, D. (2010). Consumer Behavior. Mason: South Western Cengage Learning. Intercultural Communication , 2 (1): 51-61.
  • İslamoğlu, A. H. (2003). Tüketici Davranışları. İstanbul: Beta Basım Yayın Dağıtım A.Ş.
  • Jen-Hung , H., & Yi-Chun, Y. (2010). Gender Differences in Adolescents’ Online Shopping. African Journal of Business Management, 4 (6): 849-857.
  • Kahle, L.R, Beatty, S.E. ve Homer, P. (1986). Alternative Measurement Approaches to Consumer Values: The List of Values (LOV) andValues and Life Style (VALS). Journal of Consumer Research, 13 (3): 405-409.
  • Karakuş, E., Lorcu, F., & Demiralay, T. (2016). Ambalajlı Su Sektöründe Tüketici Tercihleri: Edirne İli Örneği. Uluslararası İktisadi ve idari İncelemeler Dergisi , 17 (2): 103-128.
  • Kardes, F., Cronley, M. ve Cline, T. (2011). Consumer Behavior. Mason: South-Western Cengage Learning.
  • Khan, M. (2006). Consumer Behavior and Advertising Management. New Delhi: New Age International (P) Ltd., Publishers.
  • Khan, S., & Chawla, C. (2015). Impact of Age on Purchase Decision from Organized & Unorganized Retail Stores - A Research Report in Indian Context. International Journal of Commerce, Business and Management , 4 (2): 1102-1108.
  • Kırgız, A. (2014). Hedonism, A Consumer Disease of the Modern Age: Gender and Hedonic Shopping in Turkey. Global Media Journal , 4 (8): 200-212.
  • Kiel, G.C. ve Layton, R. A. (1981). Dimensions of Consumer Information Seeking Behavior. Journal of Marketing Research, 18 (2): 233-239.
  • Kline, R. (1998). Principles and Practice of Structural Equation Modeling. London: The Guilford Press.
  • Liao, Z. ve Cheung, M.T. (2001). Internet-based E-shopping and Consumer Attitudes: An Empirical Study. Information & Management, 38 (5): 299-306.
  • Loureiro, M.L. ve Hine, S. (2002). Discovering Niche Markets: A Comparison of Consumer Willingness to Pay for Local (Colorado Grown), Organic, and GMO-Free Products. Journal of Agricultural and Applied Economics, 34 (3): 477-487.
  • Magnusson, M. K. ve Koivisto Hursti, U. K. (2001). Consumer Attitudes Towards Genetically Modified Foods. Appetite, 39: 9-24.
  • Mitchell, V., & Bates, L. (1998). UK Consumer Decision-Making Styles. Journal of Marketing Management , 14 (1): 199-225.
  • Nayeem, T., & Casidy, R. (2015). Australian consumers’ decision-making styles for everyday products. Australasian Marketing Journal, 23: 67-74.
  • Odabaşı, Y. ve Barış, G. (2002). Tüketici Davranışı. İstanbul: MediaCat Kitapları.
  • Oliveira, J., Mesquita, J., & Muylder, C. (2015). Valuation of the Scale Consumer Styles Inventory (CSI): A Study with Adult Female Population of Minas Gerais State-Brazil. Amazônia, Organizações e Sustentabilidade , 4 (1): 173-190.
  • Özdemir, A. (2010). Yönetim Biliminde İleri Araştırma Yöntemleri ve Uygulamalar. İstanbul: Beta Basım Yyaım A.Ş.
  • Özdemir, Ş., Vatandaş, C. ve Torlak, Ö. (2009). Sosyal Problemleri Çözmede Aile Yaşam Döngüsünün (AYD) Önemi. Aile ve Toplum, 4 (16): 7-18.
  • Phillips, L., & Sternthal, B. (1977). Age Differences in Information Processing: A Perspective on the Aged Consumer. Journal of Marketing Research , 14 (4): 444-457.
  • Proctor, T. (2005). Essentials of Marketing Research. Essex: Pearson Education Limited.
  • Reimers, S., Maylor, E. A., Stewart, N. ve Chater, N. (2009). Associations Between A One-Shot Delay Discounting Measure and Age, Income, Education and Real-World Impulsive Behavior. Personality and Individual Differences. 47 (8): 973-978.
  • Savaş, B., Günay, G., & Aydıner Boylu, A. (2014). The Effect of Women’s Decision Making Styles on Sustainable Consumption Behaviours. Academic Journal of Interdisciplinary Studies , 3 (3): 288-294.
  • Schiffman, L.G. ve Kanuk, L.L. (2009). Consumer Behavior. New Jersey: Pearson Prentice Hall.
  • Shahmirzadi, Z. (2014). An Investigation of the Differences in Decision-Making Styles of Clothing Consumers in Sari Regarding Demographics Variables. Arth Prabhand: A Journal of Economics and Management , 3 (8): 148-158.
  • Solomon, M., Bamossy, G., Askegaard, S. ve Hogg, M. (2006). Consumer Behavior: A European Perspective. Essex: Pearson Education Limited.
  • Sproles , G., & Kendall, E. (1986). A Methodology for Profiling Consumers' Decision Making Styles. The Journal of Consumer Affairs , 20 (2): 267-279.
  • Sproles, G. B. (1985). From Perfectionism to Fadism: Measuring Consumers' Decision-Making Styles. American Council on Consumer Interests : 79-85.
  • Şimşek, Ö. (2007). Yapısal Eşitlik Modellemesine Giriş: Temel İlkeler ve LISREL Uygulamaları. Ankara: Ekinoks.
  • Thompson, G. D. (1998). Consumer Demand for Organic Foods: What We Know and What We Need to Know. Agricultural & Applied Economics Association, 80(5): 1113-1118.
  • Thompson, G. D. ve Kidwell, J. (1998). Explaining the Choice of Organic Produce: Cosmetic Defects, Prices, and Consumer Preferences. American Journal of Agricultural Economics, 80 (2): 277-287.
  • Tifferet, S., & Herstein, R. (2012). Gender Differences in Brand Commitment, Impulse Buying, and Hedonic Consumption. Journal of Product & Brand Management , 21 (3): 176-182.
  • Ünal, S. ve Erciş, A. (2007). Genç Pazarın Satın Alma Tarzlarının Belirlenmesi Üzerine Bir Araştırma. Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi , 21 (1): 321-336.
  • Ünal, S., & Erciş Aysel. (2006). Tüketicilerin Kişisel Değerlerinin Satın Alma Tarzları Üzerindeki Etkisi. Ticaret ve Turizm Egitim Fakültesi Dergisi (1): 23-48.
  • Yoon, C., & Cole, C. (2008). Aging and Consumer Behavior. C. Haugtvedt, P. Herr, & F. Kardes (Dü). içinde New York: Taylor & Francis.
  • Zaichkowsky, J. (1994). The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising. Journal of Advertising , 23 (4): 59-70.
  • Zhou, J., Arnold, M., Pereira, A. ve Yu, J. (2010). Chinese Consumer Decision-Making Styles: A Comparison Between the Coastal and Inland Regions. Journal of Business Research, 63: 45-51.
  • Žnideršić, R., Grubor, A., & Marić, D. (2014). Impulsive Consumer Behavior. International Journal of Multidisciplinarity in Business and Science , 2 (2): 81-89.
There are 63 citations in total.

Details

Journal Section Research Articles
Authors

Ezgi Karataş Yücel

Publication Date December 29, 2017
Submission Date July 29, 2017
Acceptance Date November 13, 2017
Published in Issue Year 2017 Volume: 19 Issue: 2

Cite

APA Karataş Yücel, E. (2017). DEMOGRAFİK ÖZELLİKLERİN SATIN ALMA KARAR TARZLARI ÜZERİNE ETKİSİ: BEYAZ EŞYA ÜRÜNLERİ ÜZERİNE BİR UYGULAMA. Afyon Kocatepe Üniversitesi İktisadi Ve İdari Bilimler Fakültesi Dergisi, 19(2), 53-68.
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