Consumer Anxiety, Well-Being and Social Media Use: The Case Of #HealthyNutrition

Year 2019, Volume: 19 Issue: 3, 341 - 357, 30.07.2019

Ayla Özhan Dedeoğlu , Ezgi Kabasakal

https://doi.org/10.21121/eab.536840

Cited By: 2

Abstract

The
present study aims to describe the possible influence of social media content
on healthy nutrition that leads to creation of anxiety or enhancement of consumers’
well-being and fill a gap in the literature for studies by analyzing the
influence of shared social media content about healthy nutrition on both
consumer anxiety and well-being. There are not enough studies that analyze
consumer anxiety and well-being together on the basis of social media content
sharing. While functional use of social media may increase consumer well-being,
dysfunctional use can trigger anxiety. The findings reveal that consumers do
not feel so anxious due to the shared healthy nutrition contents and may have
used these contents functionally for gratifications resulting in an increase of
their well-being to a certain extent. On the other hand, posts on social media with healthy nutrition
content generally have a positive effect on wellbeing. Nevertheless,
considering findings that point to low level consumer involvement and somehow
negative perceptions of the scientific validity of the content, recommendations
for further studies are developed.

Keywords

consumer anxiety, consumer well-being, social media, healthy nutrition

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