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Ayla Özhan Dedeoğlu Prof. Dr. EGE UNIVERSITY
Publication 14 Review 7 CrossRef Cited 21 TR Dizin Cited 9
14 Publication
7 Review
21 CrossRef Cited
9 TR Dizin Cited
0000-0002-0179-0644

Research Fields

Integrated Marketing Communication Marketing Digital Marketing Industrial Marketing Service Marketing Non-Profit Marketing Intercultural Communication Customer Relationship Management Marketing Research Methodology Marketing Communications Marketing Technology Marketing Theory Marketing Management Consumer Behaviour International Marketing Product and Brand Management Entrepreneurial Marketing Corporate Branding Event Marketing

Institution

EGE UNIVERSITY

Popular Publications

DEĞİŞEN PAZARYERİNDE TÜKETİCİ VE TÜKETİMİN ROLÜNE İLİŞKİN YENİ YAKLAŞIMLAR: ORTAK-ÜRETİM (CO-PRODUCTION) VE ORTAK-YARATMA (CO-CREATION)
Authors: Ayla Özhan Dedeoğlu
Published: 2015 , Ege Strategic Research Journal
DOI: 10.18354/esam.75360
CITED 6 FAVORITE 1 TOTAL DOWNLOAD COUNT 4565

6

1

4565

DO MARKETING PROGRAMS OF TURKISH FOOTBALL TEAMS REALLY AFFECT THE CUSTOMER MINDSET?
Authors: Keti Ventura , Ayla Dedeoglu
Published: 2013 , Pamukkale Journal of Sport Sciences
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 730

0

1

730

BİR İKTİDAR ALANI OLARAK ÇEVRİMİÇİ GÖZETLEME VE İLGİLİ TÜKETİCİ TUTUMLARI
Authors: Ayla Özhan Dedeoğlu , Miray Baybars
Published: 2017 , International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.321964
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1210

0

1

1210

Consumer Anxiety, Well-Being and Social Media Use: The Case Of #HealthyNutrition
Authors: Ayla Özhan Dedeoğlu , Ezgi Kabasakal
Published: 2019 , Ege Academic Review
DOI: 10.21121/eab.536840
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 2102

2

1

2102

İKİNCİ EL GİYSİ SATIN ALIMINDA ALGILANAN RİSKLERİN SATIN ALMA NİYETİ ÜZERİNE ETKİSİ
Authors: İrem Çakır , Ayla Özhan Dedeoğlu
Published: 2020 , International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.569080
CITED 9 FAVORITE 1 TOTAL DOWNLOAD COUNT 2692

9

1

2692

Publications

COLLABORATIVE SUPPLY CHAIN MANAGEMENT IN THE SHARING ECONOMY: AN EMPIRICAL RESEARCH
Authors: Çağlar Aktepe , Ayla Özhan Dedeoğlu
Published: 2024 , Ege Academic Review
DOI: 10.21121/eab.20240414
FAVORITE 0 TOTAL DOWNLOAD COUNT 62

0

62

Service Captivity in the Mobile Communication Sector: The Effect of Perceived Service Quality and Corporate Image
Authors: Mehtap Odabaş Sargın , Ayla Özhan Dedeoğlu
Published: 2023 , Journal of Management and Economics
DOI: 10.18657/yonveek.1206270
FAVORITE 0 TOTAL DOWNLOAD COUNT 226

0

226

Vegetarianism in Turkey: Consumers' Search for Social Identity, Social Justice and Well-Being
Authors: Selahattin Semih Karakurum , Ayla Özhan Dedeoğlu
Published: 2023 , Ege Strategic Research Journal
DOI: 10.18354/esam.1176660
FAVORITE 0 TOTAL DOWNLOAD COUNT 622

0

622

THE EFFECT OF SOCIAL NORM, REFERENCE GROUP, AND SELF-DISCREPANCY ON CONSUMPTION PRACTICES: SECRET ALCOHOL CONSUMPTION
Authors: Doğan Başaran , Ayla Özhan Dedeoğlu
Published: 2023 , International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.1148644
FAVORITE 0 TOTAL DOWNLOAD COUNT 549

0

549

DYSFUNCTIONAL CONSUMPTION OF PUBLIC SERVICES: CONSUMERS' TENDENCY TO VIOLATE TRAFFIC LIGHTS RULES
Authors: Hande Bilgehan , Enes İnan , Ayla Özhan Dedeoğlu , Ezgi Kabasakal
Published: 2022 , Erciyes University Journal of Faculty of Economics and Administrative Sciences
DOI: 10.18070/erciyesiibd.1027021
FAVORITE 1 TOTAL DOWNLOAD COUNT 404

1

404

THE EFFECT OF CONSUMERS' EMOTIONS OF FEAR DEVELOPING WITH THE PERCEIVED HEALTH THREAT TOWARDS THE COVID-19 ON PROTECTION MOTIVATION AND COPING RESPONSE
Authors: Burak Demir , Ayla Özhan Dedeoğlu , Keti Ventura
Published: 2022 , Ege Strategic Research Journal
DOI: 10.18354/esam.1107544
FAVORITE 1 TOTAL DOWNLOAD COUNT 446

1

446

Hava Taşımacılığında Değişen İş Modelleri
Authors: Volkan Yavaş , Ayla Özhan Dedeoğlu
Published: 2021 , Journal of Intelligent Transportation Systems and Applications
DOI: 10.51513/jitsa.957540
FAVORITE 1 TOTAL DOWNLOAD COUNT 2149

1

2149

ANALYSIS OF MOTHERS' SELF-CONTROL OF SPENDING FOR THEIR OWN AND THEIR KIDS
Authors: Miray Baybars , Ayla Özhan-dedeoğlu
Published: 2020 , International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.582720
FAVORITE 0 TOTAL DOWNLOAD COUNT 1334

0

1334

İKİNCİ EL GİYSİ SATIN ALIMINDA ALGILANAN RİSKLERİN SATIN ALMA NİYETİ ÜZERİNE ETKİSİ
Authors: İrem Çakır , Ayla Özhan Dedeoğlu
Published: 2020 , International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.569080
FAVORITE 1 TOTAL DOWNLOAD COUNT 2692

1

2692

Consumer Anxiety, Well-Being and Social Media Use: The Case Of #HealthyNutrition
Authors: Ayla Özhan Dedeoğlu , Ezgi Kabasakal
Published: 2019 , Ege Academic Review
DOI: 10.21121/eab.536840
FAVORITE 1 TOTAL DOWNLOAD COUNT 2102

1

2102

A PILOT STUDY OF CONSUMERS’ COGNITIVE DISSONANCE AND ITS ANTECEDENTS
Authors: Bahar Taşar , Ayla Özhan Dedeoğlu
Published: 2019 , Ege Strategic Research Journal
DOI: 10.18354/esam.541801
FAVORITE 0 TOTAL DOWNLOAD COUNT 2340

0

2340

BİR İKTİDAR ALANI OLARAK ÇEVRİMİÇİ GÖZETLEME VE İLGİLİ TÜKETİCİ TUTUMLARI
Authors: Ayla Özhan Dedeoğlu , Miray Baybars
Published: 2017 , International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.321964
FAVORITE 1 TOTAL DOWNLOAD COUNT 1210

1

1210

DEĞİŞEN PAZARYERİNDE TÜKETİCİ VE TÜKETİMİN ROLÜNE İLİŞKİN YENİ YAKLAŞIMLAR: ORTAK-ÜRETİM (CO-PRODUCTION) VE ORTAK-YARATMA (CO-CREATION)
Authors: Ayla Özhan Dedeoğlu
Published: 2015 , Ege Strategic Research Journal
DOI: 10.18354/esam.75360
FAVORITE 1 TOTAL DOWNLOAD COUNT 4565

1

4565

DO MARKETING PROGRAMS OF TURKISH FOOTBALL TEAMS REALLY AFFECT THE CUSTOMER MINDSET?
Authors: Keti Ventura , Ayla Dedeoglu
Published: 2013 , Pamukkale Journal of Sport Sciences
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 730

1

730

Articles published in
Ege Academic Review
Ege Academic Review
Ege Strategic Research Journal
Ege Strategic Research Journal
Erciyes University Journal of Faculty of Economics and Administrative Sciences
Erciyes University Journal of Faculty of Economics and Administrative Sciences
International Journal of Economics and Administrative Studies
International Journal of Economics and Administrative Studies
Journal of Intelligent Transportation Systems and Applications
Journal of Intelligent Transportation Systems and Applications
Journal of Management and Economics
Journal of Management and Economics
Pamukkale Journal of Sport Sciences
Pamukkale Journal of Sport Sciences

Reviews

Afyon Kocatepe University Journal of Social Sciences
Afyon Kocatepe University Journal of Social Sciences
Ahi Evran Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Ahi Evran Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Alanya Academic Review
Alanya Academic Review
Journal of the Faculty of Economics and Administrative Sciences
Journal of the Faculty of Economics and Administrative Sciences
Journal of Yaşar University
Journal of Yaşar University
Pamukkale University Journal of Social Sciences Institute
Pamukkale University Journal of Social Sciences Institute
Pazarlama ve Pazarlama Araştırmaları Dergisi
Pazarlama ve Pazarlama Araştırmaları Dergisi

Publications

Vegetarianism in Turkey: Consumers' Search for Social Identity, Social Justice and Well-Being
Authors: Selahattin Semih Karakurum , Ayla Özhan Dedeoğlu
Published: 2023 , Ege Strategic Research Journal
DOI: 10.18354/esam.1176660
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 622

1

0

622

Hava Taşımacılığında Değişen İş Modelleri
Authors: Volkan Yavaş , Ayla Özhan Dedeoğlu
Published: 2021 , Journal of Intelligent Transportation Systems and Applications
DOI: 10.51513/jitsa.957540
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 2149

1

1

2149

ANALYSIS OF MOTHERS' SELF-CONTROL OF SPENDING FOR THEIR OWN AND THEIR KIDS
Authors: Miray Baybars , Ayla Özhan-dedeoğlu
Published: 2020 , International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.582720
CITED 2 FAVORITE 0 TOTAL DOWNLOAD COUNT 1334

2

0

1334

İKİNCİ EL GİYSİ SATIN ALIMINDA ALGILANAN RİSKLERİN SATIN ALMA NİYETİ ÜZERİNE ETKİSİ
Authors: İrem Çakır , Ayla Özhan Dedeoğlu
Published: 2020 , International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.569080
CITED 9 FAVORITE 1 TOTAL DOWNLOAD COUNT 2692

9

1

2692

Consumer Anxiety, Well-Being and Social Media Use: The Case Of #HealthyNutrition
Authors: Ayla Özhan Dedeoğlu , Ezgi Kabasakal
Published: 2019 , Ege Academic Review
DOI: 10.21121/eab.536840
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 2102

2

1

2102

DEĞİŞEN PAZARYERİNDE TÜKETİCİ VE TÜKETİMİN ROLÜNE İLİŞKİN YENİ YAKLAŞIMLAR: ORTAK-ÜRETİM (CO-PRODUCTION) VE ORTAK-YARATMA (CO-CREATION)
Authors: Ayla Özhan Dedeoğlu
Published: 2015 , Ege Strategic Research Journal
DOI: 10.18354/esam.75360
CITED 6 FAVORITE 1 TOTAL DOWNLOAD COUNT 4565

6

1

4565

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