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Mehtap Odabaş Sargın Doctoral EGE ÜNİVERSİTESİ
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Research Fields

Marketing Service Marketing Marketing Management Consumer Behaviour International Marketing Product and Brand Management Neuromarketing

Institution

EGE ÜNİVERSİTESİ

Publications

Service Captivity in the Mobile Communication Sector: The Effect of Perceived Service Quality and Corporate Image
Authors: Mehtap Odabaş Sargın , Ayla Özhan Dedeoğlu
Published: 2023 , Journal of Management and Economics
DOI: 10.18657/yonveek.1206270
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Articles published in
Journal of Management and Economics
Journal of Management and Economics
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