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Keti Ventura Prof. Dr. EGE ÜNİVERSİTESİ, İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ
Publication 14 Review 10 CrossRef Cited 6
14 Publication
10 Review
6 CrossRef Cited

Research Fields

Marketing Digital Marketing Industrial Marketing Customer Relationship Management Marketing Research Methodology

Institution

EGE ÜNİVERSİTESİ, İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ

Popular Publications

INFLUENCERS AND CUSTOMER INTERACTION IN CREATING BRAND IMAGE ON INSTAGRAM: A STUDY ON THE ANALYSIS OF SPONSORED PRODUCT REVIEWS
Authors: Ayşenur Efe , Keti Ventura
Published: 2020 , Süleyman Demirel University Visionary Journal
DOI: 10.21076/vizyoner.651017
CITED 3 FAVORITE 2 TOTAL DOWNLOAD COUNT 1962

3

2

1962

The Effect of Relationship Quality in B2B on Customer Loyalty
Authors: Keti Ventura , Arınç Küçük
Published: 2017 , Journal of Management and Economics
DOI: 10.18657/yonveek.307524
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1475

0

1

1475

PRODUCT LIFECYCLE MANAGEMENT AS A WHOLE BUSINESS MANAGEMENT SYSTEM: AN EXPLORATORY RESEARCH
Authors: Efe Gurman, Keti Ventura , Haluk Soyuer
Published: 2017 , PressAcademia Procedia
DOI: 10.17261/Pressacademia.2017.415
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 367

0

1

367

DO MARKETING PROGRAMS OF TURKISH FOOTBALL TEAMS REALLY AFFECT THE CUSTOMER MINDSET?
Authors: Keti Ventura , Ayla Dedeoglu
Published: 2013 , Pamukkale Journal of Sport Sciences
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 730

0

1

730

SOSYAL MEDYADA MARKALAŞMA UYGULAMALARI: BUTİK KAFELER ÜZERİNE BİR ARAŞTIRMA
Authors: Taner Gündoğan , Keti Ventura
Published: 2021 , Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi
DOI: 10.24889/ifede.839787
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1918

0

1

1918

Publications

The impact of interaction, trust, anthropomorphism, and usage level of chatbots on customer satisfaction in online retailing
Authors: Keti Ventura , Tuğberk Karabaşak
Published: 2024 , Afyon Kocatepe University Journal of Economics and Administrative Sciences
DOI: 10.33707/akuiibfd.1459114
FAVORITE 0 TOTAL DOWNLOAD COUNT 110

0

110

ANALYSIS OF THE EFFECT OF DIGITAL GAMIFICATION ON BRAND ATTITUDE BY USING UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY MODEL 2
Authors: Ali Erhan Zalluhoğlu , Keti Ventura , İrem Çakır
Published: 2023 , International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.1231451
FAVORITE 0 TOTAL DOWNLOAD COUNT 1153

0

1153

THE EFFECT OF CONSUMERS' EMOTIONS OF FEAR DEVELOPING WITH THE PERCEIVED HEALTH THREAT TOWARDS THE COVID-19 ON PROTECTION MOTIVATION AND COPING RESPONSE
Authors: Burak Demir , Ayla Özhan Dedeoğlu , Keti Ventura
Published: 2022 , Ege Strategic Research Journal
DOI: 10.18354/esam.1107544
FAVORITE 1 TOTAL DOWNLOAD COUNT 446

1

446

SOSYAL MEDYADA MARKALAŞMA UYGULAMALARI: BUTİK KAFELER ÜZERİNE BİR ARAŞTIRMA
Authors: Taner Gündoğan , Keti Ventura
Published: 2021 , Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi
DOI: 10.24889/ifede.839787
FAVORITE 1 TOTAL DOWNLOAD COUNT 1918

1

1918

INFLUENCERS AND CUSTOMER INTERACTION IN CREATING BRAND IMAGE ON INSTAGRAM: A STUDY ON THE ANALYSIS OF SPONSORED PRODUCT REVIEWS
Authors: Ayşenur Efe , Keti Ventura
Published: 2020 , Süleyman Demirel University Visionary Journal
DOI: 10.21076/vizyoner.651017
FAVORITE 2 TOTAL DOWNLOAD COUNT 1962

2

1962

Determining Multi-Criteria Decisions For The Selection Of Discounted Products In Sales Promotion Activities Through Promethee Method
Authors: Ural Gökay Çiçekli, Keti Ventura , Hande Bilgehan
Published: 2018 , Ege Academic Review
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1043

1

1043

DEVELOPMENT AND IMPLEMENTATION OF A WEB-BASED TAILOREDCRM SOLUTION: ANACTION RESEARCH FOR A TEXTILE COMPANY IN TURKEY
Authors: Keti Ventura , Ural Gökay Çiçekli, Serkan Utku Öztürk
Published: 2018 , Textile and Apparel
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 1067

0

1067

FROM MASS CUSTOMIZATION TO PRODUCT PERSONALIZATION IN AUTOMOTIVE INDUSTRY: POTENTIALS OF INDUSTRY 4.0
Authors: Inanc Kabasakal , Fatma Demircan Keskin, Keti Ventura , Haluk Soyuer
Published: 2017 , Journal of Management Marketing and Logistics
DOI: 10.17261/Pressacademia.2017.486
FAVORITE 0 TOTAL DOWNLOAD COUNT 3069

0

3069

PRODUCT LIFECYCLE MANAGEMENT AS A WHOLE BUSINESS MANAGEMENT SYSTEM: AN EXPLORATORY RESEARCH
Authors: Efe Gurman, Keti Ventura , Haluk Soyuer
Published: 2017 , Research Journal of Business and Management
DOI: 10.17261/Pressacademia.2017.711
FAVORITE 0 TOTAL DOWNLOAD COUNT 2694

0

2694

PERAKENDECİLİKTE OMNİ-KANAL UYGULAMALARI: LOJİSTİK FAALİYETLERE İLİŞKİN ZORLUKLAR VE ENGELLER
Authors: İpek Kazançoğlu , Keti Ventura , Çağlar Aktepe
Published: 2017 , International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.327181
FAVORITE 0 TOTAL DOWNLOAD COUNT 5876

0

5876

PRODUCT LIFECYCLE MANAGEMENT AS A WHOLE BUSINESS MANAGEMENT SYSTEM: AN EXPLORATORY RESEARCH
Authors: Efe Gurman, Keti Ventura , Haluk Soyuer
Published: 2017 , PressAcademia Procedia
DOI: 10.17261/Pressacademia.2017.415
FAVORITE 1 TOTAL DOWNLOAD COUNT 367

1

367

The Effect of Relationship Quality in B2B on Customer Loyalty
Authors: Keti Ventura , Arınç Küçük
Published: 2017 , Journal of Management and Economics
DOI: 10.18657/yonveek.307524
FAVORITE 1 TOTAL DOWNLOAD COUNT 1475

1

1475

DO MARKETING PROGRAMS OF TURKISH FOOTBALL TEAMS REALLY AFFECT THE CUSTOMER MINDSET?
Authors: Keti Ventura , Ayla Dedeoglu
Published: 2013 , Pamukkale Journal of Sport Sciences
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 730

1

730

TÜRK FİRMALARININ e-İŞ UYGULAMALARI: İMALAT SANAYİİNDE BİR ALAN ARAŞTIRMASI - E-BUSINESS APPLICATIONS OF TURKISH FIRMS: A FIELD RESEARCH IN MANUFACTURING INDUSTRY
Authors: Keti Ventura , Haluk Soyuer
Published: 2012 , Oneri
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 1043

0

1043

Articles published in
Afyon Kocatepe University Journal of Economics and Administrative Sciences
Afyon Kocatepe University Journal of Economics and Administrative Sciences
Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi
Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi
Ege Academic Review
Ege Academic Review
Ege Strategic Research Journal
Ege Strategic Research Journal
International Journal of Economics and Administrative Studies
International Journal of Economics and Administrative Studies
Journal of Management and Economics
Journal of Management and Economics
Journal of Management Marketing and Logistics
Journal of Management Marketing and Logistics
Oneri
Oneri
Pamukkale Journal of Sport Sciences
Pamukkale Journal of Sport Sciences
PressAcademia Procedia
PressAcademia Procedia
Research Journal of Business and Management
Research Journal of Business and Management
Süleyman Demirel University Visionary Journal
Süleyman Demirel University Visionary Journal
Textile and Apparel
Textile and Apparel
Editorship
Ege Academic Review
Ege Academic Review
Editor , Section Editor , Layout Editor , Copyeditor
Editorial Board Memberships
Ege Academic Review
Ege Academic Review

Reviews

Ege Academic Review
Ege Academic Review
Fiscaoeconomia
Fiscaoeconomia
İzmir Katip Çelebi Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
İzmir Katip Çelebi Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Journal of Management and Economics
Journal of Management and Economics
Pazarlama ve Pazarlama Araştırmaları Dergisi
Pazarlama ve Pazarlama Araştırmaları Dergisi
Textile and Apparel
Textile and Apparel
Yükseköğretim Dergisi
Yükseköğretim Dergisi

Publications

INFLUENCERS AND CUSTOMER INTERACTION IN CREATING BRAND IMAGE ON INSTAGRAM: A STUDY ON THE ANALYSIS OF SPONSORED PRODUCT REVIEWS
Authors: Ayşenur Efe , Keti Ventura
Published: 2020 , Süleyman Demirel University Visionary Journal
DOI: 10.21076/vizyoner.651017
CITED 3 FAVORITE 2 TOTAL DOWNLOAD COUNT 1962

3

2

1962

PERAKENDECİLİKTE OMNİ-KANAL UYGULAMALARI: LOJİSTİK FAALİYETLERE İLİŞKİN ZORLUKLAR VE ENGELLER
Authors: İpek Kazançoğlu , Keti Ventura , Çağlar Aktepe
Published: 2017 , International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.327181
CITED 3 FAVORITE 0 TOTAL DOWNLOAD COUNT 5876

3

0

5876

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.
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