Hava Taşımacılığında Değişen İş Modelleri

Year 2021, Volume: 4 Issue: 2, 120 - 133, 29.11.2021

Volkan Yavaş , Ayla Özhan Dedeoğlu

https://doi.org/10.51513/jitsa.957540

Cited By: 1

Abstract

Havacılık sektöründen bağımsız olarak günümüzde dünya genelinde başta ulaşım, konaklama gibi sektörlerde paylaşım ekonomisi ve medya vb. sektörlerde de üyelik ekonomisi gibi kavramlar popüler hale gelmiş, bu kavramlar Türkiye’de de karşılığını bulabilmiştir. Dünyadaki bu gelişmelere paralel olarak, havacılık sektörü de üyelik ve paylaşım ekonomilerinin birer uygulama alanı haline gelmiş ve bazı öncü uygulamalar havacılık sektöründe de faaliyetlerine başlamışlardır. Bu çalışmanın amacı paylaşım ve üyelik ekonomisi temelli iş modellerinin havacılık sektöründeki kullanım olanaklarını analiz etmektir. Kentsel hava taşımacılığı sistemine ilişkin veriler doğrultusunda havacılık sektöründe değişen, dönüşen ve farklılaşan iş modelleri üzerinden hava taşımacılığında gelecekte yaygınlaşması öngörülen trendler tartışılmıştır.

Keywords

Hava Taşımacılığı, Paylaşım Ekonomisi, Üyelik Ekonomisi, Havayolu Pazarlaması

References

• Aırnewstımes, “Hava Taksi Seferleri 2025 Yılına Kadar Başlayacak”, Www.A_Rnewst_Mes.Com/Hava-Taks_-Seferler_-2025-Y_L_Na-Kadar-Baslayacak-48422-Haber_.Html, 10.10.2019.
• Airporthaber, “Uber'in Hava Taksi Merkezi Böyle Görünecek”, Https://Www.Airporthaber.Com/Havacilik-Haberleri/Uberin-Hava-Taksi-Merkezi-Boyle-Gorunecek.Html, ( 09.08.2019)
• Alexander D. Ve Natarajan, B. (2017). “The Future Of Air Travel: Eight Disruptive Waves Of Change. The Road To, 2025”. Https://Www.Cognizant.Com/Whitepapers/The-Future-Of-Air-Travel-Eight-Disruptive-Waves-Of-Change-Codex2566.Pdf, 08.06.2018
• Baykar, “Türkiye’nin İlk Uçan Arabası Cezeri Havalandı”, Https://Www.Baykarsavunma.Com/Haber-Turkıyenın-Ilk-Ucan-Arabası-Cezerı-Havalandı.Html, 22.09.2020
• Baxter, R. K. (2015), The Membership Economy: Find Your Super Users, Master The Forever Transaction, And Build Recurring Revenue, Mcgraw Hi Eduation.
• Bellamy W. (2019), Millennials Ready To Embrace Autonomous Aircraft, New Global Study Finds, Https://Www.Av_At_Ontoday.Com/2019/06/20/M_Llenn_Als-Ready-Embrace-Autonomous-A_Rplanes-New-Global-Study-F_Nds/, 03.04.2020
• Budd, L., & Ison: (Eds.). (2020). Air Transport Management: An İnternational Perspective. Routledge.
• Corbo, L. (2017). “In Search Of Business Model Configurations That Work: Lessons From The Hybridization Of Air Berlin And Jetblue”. Journal Of Air Transport Management, 64, 139–150. Https://Doi.Org/10.1016/J.Jairtraman.2016.09.010
• Cummins, N. (2019). Would A Subscription Airline Model Work? Retrieved From Simple Flying Website: Https://Simpleflying.Com/Airline-Subscription-Model/, 02.04.2020
• Demirer, D., & Hassan, A. (2016). “Değiş Tokuş Ve Kiralama Uygulamalarının Konaklama İşletmeleri Üzerindeki Olası Etkileri. Anatolia”: Turizm Araştırmaları Dergisi, 27(1), 43-61.
• Deutsches Zentrum Für Luft- Und Raumfahrt (Dlr). (2008). Airline Business Models. 44. Https://Ec.Europa.Eu/Transport/Sites/Transport/Files/Modes/Air/Doc/Abm_Report_2008.Pdf
• Flouris, T. G. Ve Oswald: L. (2006). Designing And Executing Strategy İn Aviation Management. Ashgate Publishing, Ltd.
• Garrett-Glaser B. (2019), Easa Releases Special Condition For Certifying Electric, Hybrid Vtol Aircraft, Https://Www.Rotorandw_Ng.Com/2019/07/03/Easa-Releases-Spec_Al-Cond_T_On-Cert_Fy_Ng-Vtol-A_Rcraft/, 14.01.2020.
• Gerede, E. (2015). Havayolu Taşımacılığı Ve Ekonomik Düzenlemeler Teori Ve Türkiye Uygulaması. Art Ofset Matbaacılık, Ankara.
• Hornyak, T. (2020). The Flying Taxi Market May Be Ready For Takeoff, Changing The Travel Experience Forever. Retrieved From Https://Www.Cnbc.Com/2020/03/06/The-Flying-Taxi-Market-İs-Ready-To-Change-Worldwide-Travel.Html, 05.05.2020
• Icao International Civil Aviation Organitzation. (2004). Doc 9626, Manual On The Regulation Of International Air Transport - Second Edition.
• Ihlg, Industry High Level Group (2019). Aviation Benefits Report 2019., Https://Www.İcao.İnt/Sustainability/Documents/Avıatıon-Benefıts-2019-Web.Pdf , 12.02.2020
• Icao. (2020). Effects Of Novel Coronavirus (Covıd-19) On Civil Aviation: Economic Impact Analysis Air Transport Bureau Contents. (June). Retrieved From Https://Www.İcao.İnt/Sustainability/Documents/Covıd-19/Icao_Coronavirus_Econ_Impact.Pdf,
• Isidore, C. (2020). Airlines Will Offer Fewer Choices And Higher Fares After The Coronavirus Crisis. Retrieved From Https://Edition.Cnn.Com/2020/04/01/Business/Airline-İndustry-Outlook/İndex.Html
• Jasper C. (2019), Airbus’s Flying Taxi Is Poised For Takeoff Within Weeks, Https://Www.Bloomberg.Com/News/Art_Cles/2019-01-23/A_Rbus-S-Fly_Ng-Tax_-_S-Po_Sed-For-Takeoff-W_Th_N-Weeks, 08.03.2020
• Klophaus, R., Conrady, R., & Fichert, F. (2012). “Low Cost Carriers Going Hybrid: Evidence From Europe”. Journal Of Air Transport Management, 23, 54-58.
• Lınz, M. (2012). “Journal Of Air Transport Management Scenarios For The Aviation İndustry : A Delphi-Based Analysis For 2025”. Journal Of Air Transport Management, 22, 28–35.
• Lohmann, G., & Koo, T. T. R. (2013). “The Airline Business Model Spectrum”. Journal Of Air Transport Management, 31, 7–9.
• Mccarthy, D. M., Fader, P. S., & Hardie, B. G. S. (2017). Valuing Subscription-Based Businesses Using Publicly Disclosed Customer Data. Journal Of Marketing, 81(1), 17–35.
• Mcnutt, E. (2016), Trryiing Outt Onego,, Tthe “Unlliimiitted Fllyiing” Subscrriipttiion Serrviice, Https://Thepo_Ntsguy.Com/2016/02/Unl_M_Ted-Fly_Ng-W_Th-Onego/, 17.05.2019.
• Meyer, D. (2020). After Coronavirus, Expect To See Smaller Airlines. Retrieved From Https://Fortune.Com/2020/04/09/Lufthansa-Airlines-Smaller-After-Coronavirus/, 12.07.2020
• Ozkan E., Özel Havacılıkta Paylaşım Ekonomisi, Https://Www.Airnewstimes.Com/Ece-Ozkan-Ozel-Havacilikta-Paylasim-Ekonomisi-715-Yazisi.Html, Erişim: 20.09.2020
• Porter, M. E. (1996). “What Is Strategy?” Harvard Business Review, 74(6), 61–78.
• Richter, C., Kraus:, & Syrjä, P. (2015). “The Shareconomy As A Precursor For Digital Entrepreneurship Business Models”. International Journal Of Entrepreneurship And Small Business, 25(1), 18.
• Roh, T. H. (2016). “The Sharing Economy: Business Cases Of Social Enterprises Using Collaborative Networks”. Procedia Computer Science, 91(Itqm), 502–511.
• Sheehan, J. J. (2003). Business And Corporate Aviation Management. On-Demand Air Transportation. Mcgraw-Hill Professional
• Steele, P. (2018). Future Of The Airline Indrusty 2035. Retrieved From Https://Www.İata.Org/Policy/Documents/İata-Future-Airline-İndustry.Pdf, 23.03.2020
• Tzuo, T., & Weisert, G. (2018). Subscribed: Why The Subscription Model Will Be Your Company's Future-And What To Do About İt. Penguin.
• Wang, Z. (2009). The İmpact Of Pricing On Supply Chain Performance Measurement. The University Of Wisconsin-Milwaukee.
• Wensveen, J. (2016). Air Transportation: A Management Perspective. Routledge.
• Xıang, J., Ogata, K., & Futatsugi, K. (2007). “Analysis Of Membership Sharing İn Digital Subscription Services”. International Journal Of Revenue Management 3(3):284-306
• Yedavalli, P., Ve Mooberry, J. (2019). An Assessment Of Public Perception Of Urban Air Mobility (Uam). Airbus Utm: Defining Future Skies, 1–28.